First of all, as you said, the promotion of cocktails in restaurants can be broadly divided into offline promotion and online promotion. However, with the rapid development of the Internet, online promotion can produce a very good effect, and similar to this product, the effect of soft text marketing promotion should be the best. Therefore, let's talk about the channels and methods of network promotion:

1. Snapshot videos of major search engines in terms of channels

2. Methods and strategies:

1. Overall strategic planning: market analysis, competition analysis, audience analysis, brand and product analysis, unique sales proposition refining, creative strategy formulation, overall operation step planning, investment and expected setting.

(2) Marketing website: website structure, visual style, website column, page layout, website function, keyword planning, website SEO, design and development.

(3) communication content planning: brand image copy planning, product sales concept planning, product sales copy planning, investment promotion copy planning, product word-of-mouth copy planning, news information content planning, and various advertising texts planning.

(4) Integrated communication and promotion: SEO ranking optimization, blog marketing, Weibo marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news soft text marketing, video marketing, event marketing, public relations activities and other virus transmission modes.

(5) data monitoring operation: website ranking monitoring, dissemination data analysis, website visit quantity statistical analysis, interview crowd analysis, consultation statistical analysis, webpage browsing depth statistical analysis and popular keyword visit statistical analysis.

Secondly, let me tell you about the daily work of promotion:

Online promotion is to post and send information, but not every day, but in a planned and strategic way, not just blindly, otherwise, it will be tiring every day and will not improve itself.

first, you need to choose a theme, a platform, and set keywords to understand the psychology and concerns of potential customers. Nowadays, free network promotion has little effect, and it is a daily fatigue. The boss still doesn't know what you are doing sitting in your seat and facing the computer every day, because it is impossible for the boss to see what information you send on which platform every day and what effect it has. Second, how to judge that the transaction is brought about by network promotion? This is very difficult. Customers see your information online and then go to the store to buy it. Will they still say which platform sent the information online? Even if he saw the message you sent online, he wouldn't say it. In this way, it is difficult to judge today when this enterprise pays attention to turnover and sales. So, what is the standard of your assessment for network promotion?

Third, network promotion needs to master the rules of search engines and make optimization.

Finally, as long as you follow them, it may be difficult to see the effect at first, but as long as you persist for a long time, the effect is obvious. Promotion is a long-term task, and persistence is the key.

I hope my answer can help you. For the sake of pure manual typing, you can continue to ask me if you don't understand anything.