I. overview of hot pot restaurant

II. business objectives

III. market analysis

IV. business plan

V. personnel plan

VI. sales plan

VII. financial plan

VIII. Appendix

I. overview of hot pot restaurant

1. Main business: dogs, sheep, chickens, ducks, fish and other hot pots; The food of the auxiliary camp includes: seafood, braised pork, braised dishes and so on.

2. Self-help hot pot restaurant is located in Huaning Road Commercial Pedestrian Street. It was a mid-range hot pot restaurant in the initial stage and will gradually develop into a brand chain store in the future.

3. The owners of urban fast food restaurants are three partners, a chef and a waiter, both of whom have three years' catering experience. With our wisdom, talent and persistent heart for the cause, they will definitely lead the way in this industry.

4. Our store needs about 81,111 yuan of venture capital, of which more than 21,111 yuan has been raised, and the remaining 61,111 yuan is borrowed from the bank.

Second, business objectives

1. Because of its geographical location in the commercial street, there are relatively rich customers, but there are also many competitors. Especially, our store has just opened its business, and if we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in Huaning Road Commercial Pedestrian Street and recover the cost within 1 years.

2. Our store will open two more branches in two years, and gradually develop into a hot pot chain store with strong economic strength and a certain market share, and make a breakthrough among many hot pot brands, and will become a well-known brand in the catering industry.

Third, market analysis

1. Customers: The target customers of self-help hot pot restaurants are ordinary consumers who go shopping and entertainment in Huaning Road Commercial Pedestrian Street, accounting for about 51%; Hotels and guesthouses nearby; Entertainment places; Shop staff and community residents account for about 51%. The number of tourists is sufficient, and the consumption level is low.

2. Competitors:

There are four main competitors near the buffet hot pot restaurant, including two with facades and the other two with stall-type food stalls. The operating period of these four stores is about 1 years. The first two restaurants are more expensive and the source of customers is sparse. The other two food stalls have poor hygiene, poor service quality and crowded and messy dining environment. Our restaurant has seized the existing disadvantages of these four restaurants and launched "good quality and low price;" Service first "and other marketing strategies, and strive to occupy a place in the fierce market competition.

IV. Business Plan

1. Hotpot restaurants are mainly geared to the public, so the price of vegetables is not too high, which is a low price.

2. Considering the lack of time and personnel; Our temporary business hours are mainly at night.

3. during the opening period, our store implements preferential activities; Send out discount cards to customers who visit our store again; Our store will implement a discount.

4. Be ready to develop new products at any time to adapt to the changes and needs of the market. For example, the goal set this year is: "build your own brand; Launched the main hot pot. "

5. Business hours: 4 pm to around 2 pm.

6. For the above plans, we will work together and do our job. We will help each other in health, service, price and nutrition, and strive for more customers.

V. Personnel Plan

1. How many full-time employees (including chefs) and how many temporary employees (including chefs) are initially planned to be recruited in the early stage of the store's opening? The specific contents are as follows:

1) Those who have recruited local hukou through the labor market, have certain work experience and good professional ethics, and are between the ages of 21 and 31, and are interested in joining the catering industry.

candidates come to our store for an interview with the "Registration Form for Recruiting Employees" and attached personal information.

2) Those who pass the interview, written examination and physical examination shall sign a labor contract (including probation period).

2. In order to improve the overall quality of service personnel, all the personnel who are recruited need to receive two months of training, the specific contents are as follows:

1) Make a training plan, determine the training purpose and make an evaluation method.

2) Implement the training plan and study the Labor Discipline and various rules and regulations.

3) those who fail to pass the examination will be suspended from study, and 21% of their salary will be deducted until they are qualified. If you fail the exam for three times, all the wages and benefits of the month will be deducted.

VI. Sales Plan

1. Before opening, a series of publicity work will be carried out to introduce our sales strategy of "good quality and low price, service first" to consumers, and questionnaires will be distributed to improve our products and services according to consumers' needs.

2. Introduce membership system, season card and monthly card, so as to attract more customers

7. Financial plan

All the accounts in this store must be recorded in time, and the money of expenditure and income can only be used after accounting or recording. The bookkeeping method is double-entry and managed in a scientific way, so as to avoid accounting confusion. The daily income should be counted in time, and all the ordering menus and receipts must be kept in one form. All items in the store belong to the fixed assets in the store, and shall not be destroyed or taken away at will. The total monthly income, excluding all expenses, is deposited in the bank; If the income is higher than planned after the monthly settlement, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If it is found that the hotel's property is destroyed without reason at work, it will be deducted from the salary or bonus of the responsible person.