1. Analysis of Core Business Circle-Wuyi Business Circle:

Wuyi Business Circle is called "Pan-Wuyi Business Circle", mainly because the core of this business circle is located at the intersection of Wuyi Road and Huangxing Road, and the most important thing is that it is located on both sides of Huangxing Road south of Wuyi Road; The main businesses operating in the May 1 business district are: New World Department Store, Pinghetang Department Store, Bailian Oriental Department Store, Wangfujing Department Store, Chuntian Department Store, Meimei Department Store, Carrefour, Wanda Shopping Plaza, Yilong Department Store huang xing road pedestrian street, Pozi Street, Suning Appliance, Tongcheng Electric Appliance, Trust-Mart, Nathan Road in Trend Zone, etc. And there are many clothing, jewelry, digital, glasses, restaurants, hotels, bars and other franchise stores.

2. Analysis of district-level business circle-Rongwan Town business circle:

Rongwan Zhenjiang is located on the west bank of Xiangjiang River in Yuelu District, starting from the old pier in the east and connecting with Rongwan Town Bridge in the west. The square at the west end of Xiangjiang Bridge in the south. Rongwan Town, formerly known as Rongwan City, is one of the earliest markets in Changsha. Rongwan Town is the commercial center of Yuelu District. The commercial center is represented by Tongcheng International Plaza, Xinyijia, Yuelu Fashion Plaza, BBK, Yuelu Modern IT City, Suning Appliance, Tongcheng Appliance, KFC, McDonald's and Buguo.

3. Analysis of Secondary Business Circle-Dong Tang Business Circle:

After decades of accumulation, Dong Tang Business Circle is the second business circle in Changsha, located in Yuhua District, with its core area at the intersection of labor force and Shaoshan Road, which is very popular; The main businesses stationed in the city are Friendship City, Pinghetang (Dong Tang Store), Golden Family Tongcheng International Product Center, BBK, Jiarunduo, Xinyijia, Wal-Mart, Tongcheng Electric, Gome, Xiaoxiang Clothing Plaza, Clothing Trading Building, Metropolitan Commercial Street, and many clothing brand stores, mobile phone digital franchise stores, well-known restaurants, jewelry, electrical appliances and other franchise stores.

In a sense, its potential and growth are even better than that of the May 1st Business Circle; The main high-end commodity sales in Dong Tang business circle are the Golden Family Tongcheng Famous Product Center, Friendship Mall and Pinghetang (Dong Tang Store).

4. Analysis of Secondary Business Circle-I-Railway Station Business Circle:

Changsha Railway Station Business Circle has convenient transportation and obvious location advantages; Surrounding markets are dense, business atmosphere is strong, and the popularity index is strong. It is a typical intersection center of people flow, logistics, information flow and capital flow in the downtown area of Changsha.

the business circle of the railway station is also widely distributed, with Yuanjialing Friendship Store, Apollo Commercial Plaza, Jiarunduo Supermarket, Tongcheng Electric Appliance, Sanxiang Nanhu Market, National Reserve Computer City, QQ Computer City, Hefeng Computer City, Huahai 3C Computer City, Cyber Computer City, Changsha Digital Pedestrian Street, Golden Apple Clothing Market and Chaoyang Clothing Market as the representatives.

The IT market in this business district is very large, and IT is the largest and most concentrated IT wholesale and retail market group in Hunan, with a huge turnover every year.

5. Analysis of secondary business circle-Wujialing business circle:

Wujialing business circle is distributed in a large area, and there are many commercial formats in the business circle, such as supermarkets, convenience stores, large comprehensive supermarkets, warehouse supermarkets, department stores, cheap shops and home centers.

Metro, the first world-famous commercial group to make its debut in Hunan Province after China's entry into WTO, opened a two-storey warehouse supermarket with more than 411 parking spaces outside Changsha. It adopts the "warehouse membership" marketing mode, and does not directly participate in retail competition. Instead, it provides supply support to retail and catering owners, helping small and medium-sized owners to reduce the purchase cost. Even the decoration, commodity display, architectural style and site selection of shopping malls have their clear purposes and specific service directions.

at present, there are many businesses around Wujialing overpass, such as Metro, Wujialing Life Plaza, Suibao Department Store Tongcheng Electric, Xinyijia Supermarket, Xinhe Furniture City, etc. Wujialing business circle has been greatly influenced by overpass, Victoria Shopping Plaza has been closed, and Wujialing business circle is the most unsatisfactory business in Changsha.

6. Analysis of emerging district-level business circle-Lituo business circle:

Lituo business circle is located in the east of Changsha. Mainly in yuhua district (? Wanjiali and oriental home are in Furong District), with obvious traffic advantages. Gao Qiao Business Circle mainly manages wholesale markets such as home, building materials (represented by Ouyada, Wanjiali and oriental home), daily necessities, sugar and wine, IT and leather goods (Gao Qiao market).

In recent years, Lito Business Circle has also expanded the market competition of department stores, and successfully introduced Wal-Mart, RT Mart and Tongcheng Outlets.

It is reported that this business circle is ambitious to become the first business circle in Changsha, and it is very likely that it will surpass the May 1st business circle only in terms of the sales amount of goods. However, Gao Qiao business circle still has a long way to go in terms of its position, popularity and brand influence in the eyes of Hunan consumers.

7. Analysis of emerging district-level business circle-Red Star Business Circle:

Red Star Business Circle is located in Red Star Village in Yuhua District, which is located in Changsha, Zhuzhou and Hangzhou. In the core area of Tanrongcheng, the transportation is convenient. In recent years, the Red Star Business Circle has developed very rapidly. Some insiders even predict that after 3-5 years of construction, the Red Star Business Circle will become a new landmark of the Changsha-Zhuzhou-Xiangtan urban agglomeration, and its scale and positioning will dominate the central region, which is expected to become the first in South China. -? Business Circle "China Xintianhe City in Tianhe City Business Circle.

A few years ago, Hongxing Village began to take the road of initial industrial upgrading and expansion, and successively established a-? A series of industrial clusters: including Red Star Agricultural and Sideline Products Market, Red Star Flower Market, Red Star Daily Commodity Market, Red Star Green Food City, Red Star Commercial Factory, Red Star: Macalline Home Factory, Red Star Building Materials Market, Red Star Jingwanzi Furniture Plaza, and Red Star International Convention and Exhibition Center, BBK, Xinyijia, etc., its land value has been brought into unprecedented play.

8. The relatively good township economies are: Huishangang Town, Luxipu Town, Guanxi Town in Dingcheng District, gaosha town, Guanzhuang Town, Duofang Financing Wangzhen, Datuo Town, Jiashu Township, Wangxian Town, Wentang Town, Gaoping Town, Songbai Town, Qihe Town, Cangshuipu Town, Matian Town, Anjiang Town, Baidi Town and Lengshui Town.

expansion:

analysis of Changsha business district pattern:? The formation of any business circle has its specific reasons: historical accumulation, policy orientation, urban development direction, traffic location, population distribution, business distribution, publicity and promotion, consumption habits and so on.

we can also prove this point from the analysis of the above business districts. The main business districts in Changsha, which are mainly run by department stores, are mostly located in the main urban area of the city, because they can satisfy the shopping habits and convenience of consumers to the greatest extent.

with the great development of Changsha city, there are other areas that will also develop into new important business districts, such as? Wangchengpo and Guanshaling in Hexi, Lituo, Xingsha and Datuo in Hedong, etc.

distribution of key business districts in Changsha: