By 2012, Yang Guofu spicy hot pot franchise reached 800, after reorganization out of the eastern provinces, began a larger business layout. Like Yang Guofu Spicy Hot Pot, Zhang Liang Spicy Hot Pot was not born in Sichuan and Sichuan, but also in the northeast - Harbin, Heilongjiang. In the official description, Zhang Liang at the age of 23, because of the nature of the work, often running around the country.
On one occasion, he was running a business in Sichuan and happened to eat a bowl of spicy hot pot on the side of the road, so he made a connection with this national snack. Zhang Liang loved this fresh and spicy, aftertaste of spicy hot pot, they are determined to bring this delicious back to the northeast. So in 2008, the first Zhang Liang spicy hot pot in Harbin city 23 kilometers away from the opening of A city. Zhang Liang thought, with the hot spicy hot incense temptation, enough to capture the stomach of the Northeast, he will also use this bowl of hot spicy hot a great deal,
But the reality gave Zhang Liang splashed a pot of cold water, the store is not only not the door to the city, and even fast door to door, the problem is where? Do not admit defeat Zhang Liang after thinking, finally understand the reason: this is spicy hot water and soil is not suitable! 2008 Harbin people on the concept of spicy hot is not very clear, in addition, a complete copy of the Sichuan spicy hot, and does not meet the tastes of the people in the Northeast! After recognizing the problem is to solve the problem, and Yang Guofu spicy hot, at this time the most important thing to do is to change! On the one hand, he will be the traditional Sichuan spicy red oil soup base changed to bone soup, choose 4 to 5 years old excellent cold land male fat cow bone, compared to other spicy hot soup base, cow bone marrow is rich in protein, calcium, high protein and low fat, boiled out of the bone soup is more nutritious and healthy, which is also the essential difference between the street and spicy hot.
On the other hand, in the seasoning to join the Northeast people eat hot pot love to add sesame sauce, so that not only retain the essence of spicy hot pot, but also in the taste and the differences between the North and South. After improving the soup base and adding hemp sauce, spicy hot pot finally succeeded in cutting into the northeastern market, and business in Zhang Liang's store began to get better and better.
In 2014, the enterprise operation of Zhangliang spicy hot pot into a high-speed development stage, with an amazing speed of 1,000 new stores per year to the national expansion. To date, Zhang Liang spicy hot has set up 22 branches across the country, and officially opened the overseas market, the global stores exceeded 4,500, and became the leading brand in the spicy hot category.In 2018, Zhang Liang spicy hot revenue of nearly 5 billion.