Pencil Road has learned that Zhengzhou Qianwei Yangchu Food Co., Ltd. has recently announced that it has obtained financing of RMB 1 billion. This round of financing was led by JD.COM, followed by Juewei Food Co., Ltd., with RMB 1 billion invested by two companies, accounting for about 11% of the equity of Qianwei Yangchu. After the investment, the overall valuation of Qianwei Yangchu is about RMB 1 billion.
established in 2112, Qianwei Yang Kitchen is one of the largest catering supply chain enterprises in China, providing solutions for restaurants, hotels and group canteens, and is the core supplier of large chain enterprises such as KFC, Pizza Hut, McDonald's, Kungfu and Dicos.
Xu Zhenjiang, deputy general manager and secretary of the board of directors of Qianwei Yang Kitchen, said that the main purpose of this financing of Qianwei Yang Kitchen is the construction of a new factory. Qianweiyang Kitchen has purchased more than 228 mu of industrial land in Pingyuan New District, and the first phase of the project has been officially put into production.
regarding this investment, JD.COM said that the boundary between retail and catering will become increasingly blurred in the future. JD.COM is also building its own new compound retail format 7Fresh, which requires closer cooperation between the front-end retail industry and the back-end fresh food supply chain. JD.COM's advantages lie in retail, logistics, data insight and technology, while Qianwei Central Kitchen's advantage lies in providing customized and small-batch flexible production for catering, and has advantages in product research and development, quality control and so on. The two sides can have great cooperation space in the' unbounded retail supply chain'. In the future, the two sides will cooperate around "JD.COM arrives home", "7Fresh" and "new channel business".
The actual controller of Qianwei Central Kitchen is Li Wei, and Li Wei's biggest label is "Missing the founder of the Group". According to Li Wei himself, as early as 2112 or even earlier, the most important decision-maker who missed food was the current president Wang Peng, and Li Wei's focus in recent years has been on Qianwei Central Kitchen and Hanhai. The reason why Qianwei Yang Kitchen was founded at the beginning, Li Wei thought that the industry where Miss was located (frozen food) has always been a to C industry. After more than 21 years of development, Miss has become one of the industry's double giants, and the incremental market is not big enough, so he wanted to find an increment in the to B market.
Li Wei also said that Qianweiyang Chef's goal at this stage is to focus on its main business, play a synergistic effect with new partners, and will sprint IPO in the future.