At present, there are mainly the following catering members:
1, stored-value member, the so-called stored-value member, means that the restaurant recharges the cash by inviting consumers to the restaurant, and gives rebates according to a certain proportion. At present, more than 90% members of all restaurants in China are established according to this model, which is a mass membership model. The advantage of this membership model is that it can quickly accumulate cash flow and meet the daily expenses of restaurants. To put it bluntly, it is to do your own thing with other people's money.
2. Qualified member, the so-called qualified member, means that consumers can buy restaurant membership by spending a certain amount of cash in the restaurant. After purchasing restaurant membership, consumers can enjoy a certain discount in the restaurant. These mainly include these categories. The first one is that you can enjoy the price concessions of some dishes in the restaurant, and the second one is that members can enjoy certain discounts in the restaurant.
3. Point membership system, which means that the restaurant converts the cash consumption of consumers in the restaurant into the consumption points of consumers in the restaurant according to a certain proportion, and the consumption points can be converted into restaurant dishes, restaurant vouchers, other products sold in the restaurant and other member marketing models that can give consumers benefits. This model is becoming more and more popular now, and one of them is a model that can convert points into cash, which is very attractive and can bind consumers well and promote their secondary consumption.
4. Mixed members. As the name implies, the so-called mixed membership system refers to adding two or more members to the restaurant, so that members can enjoy different membership benefits at the same time, which can be described as killing two birds with one stone.
5.e membership is a special membership card made for the two major payment platforms of WeChat and Alipay in recent two years, which can be bound with consumers' WeChat or Alipay to realize various membership rights such as consumption points, consumption stored value and consumption concessions. This kind of membership card can not only bind the entity membership card, but also realize data exchange and card value settlement, which is relatively advanced. The biggest advantage of this card is that it can realize the interaction between the restaurant and the members and keep the communication between the restaurant and the members smooth.
No matter which membership mode above, it can bring huge benefits to the restaurant. But all this must be based on a premise, that is, how to ensure the perfection of the restaurant membership system, do a good job in the special marketing activities of members, ensure the activity of members, and regularly wake up members who have not spent for a long time. If you want to know how to hold a meeting, listen to the next chapter. ! !