hotel consumption loyalty card implementation scheme loyalty card types loyalty cards are divided into four types: company gold card, company membership card, personal gold card and personal membership card. Application Method Marketing Department has divided customers into three categories according to their in-store housing consumption in 2111. These three categories are customers whose total in-store housing consumption reached more than 51,111 yuan last year, and customers whose housing consumption last year was less than 51,111 yuan are new customers this year. (1) A, B and C customers can apply for corporate gold cards for free; (2) Class D customers and other unsigned customers can apply for the company membership card, and the card fee is 311 yuan/piece; (3) In 2111, guests who spend more than 51,111 yuan in the store can apply for a personal gold card for free; (4) The remaining individuals apply for individual membership cards, and the card fee is 311 yuan/piece; (5) Class A customers can give away 3 personal gold cards for free; Class b customers can give away 2 personal gold cards for free; Class C customers can give away a personal gold card for free. IC card consumption points method (1) The limit of gold card consumption points is 21,111 yuan, and points are started from consumption of more than 21,111 yuan. If the consumption amount is within 211,111-111,111 yuan, the cash points will be withdrawn at the rate of 1.5%, and if the consumption amount is above 111,111 yuan to 411,111 yuan, the cash points will be withdrawn at the rate of 2%; Cash points shall be withdrawn at the rate of 2.5% for the consumption from 411,111 yuan to 1 million yuan; From the consumption of more than 1 million yuan, cash points are extracted at a rate of 3%. (2) The membership card can accumulate cash points according to the interval of (1) consumption from the consumption record. (3) The amount of consumption that has been given instant consumption reward is included in the total consumption of the credit card, but cash points are no longer withdrawn; (4) Personal card consumption records are no longer included in the company card; (5) The cash points are constantly updated according to the customer's consumption records, and can be inquired at any time. The authorized user of the credit card registered in the application form can get free payment at the hotel at any time within the cash points limit of the card, and the financial cashier will sign the account with the signature pattern of the authorized user on the customer's application record. Preferential terms of consumption points card (1) Preferential terms of membership card 11% discount on catering (except seafood, drinks, special meals and banquets); 21% discount for entertainment (karaoke, disco); 31% discount for sauna (except massage); Recreational projects, including: bowling, swimming pool, gym, tennis court, billiards room, table tennis room, chess room, 31% discount; 31% discount for beauty salon; 21% discount on laundry; With the membership card, you can enjoy the free use of swimming pool, fitness and sauna (fifth floor of the hotel) in 381 yuan/person/month. (2) Gold card preferential terms and 18% discount on catering (except seafood, drinks, special meals and banquets); Entertainment (karaoke, disco) is free of minimum consumption or room charges; Recreational projects, including bowling, tennis court, billiards room, table tennis room and chess room, with a 41% discount; 41% discount for beauty salon; 31% discount on laundry; Gold card authorized cardholders can use the swimming pool, fitness and sauna (on the fifth floor of the hotel) for free, and their companions can enjoy a 61% discount. Gold card authorized cardholders can sign a bill in the hotel within the limit of 11,111 yuan, and make a transfer or cash settlement within one week of spending (this right needs to be confirmed to the authorized cardholders in the application for points card).