Baked food consumption of high-frequency in the next few years, the industry is expected to continue to grow at a high rate
Compared with the traditional breakfast, the bread and other baked goods have become the preferred choice of more and more consumers for breakfast with its ready-to-eat and rich in variety features. Mei Bank, is a supermarket baking responsible person, he told reporters, now their supermarkets opened a baking sales area, in recent years, baked goods sales are growing.
The box horse fresh sheng shenzhen regional baking responsible person mei bank: our unit price bread is in 10 yuan to 15 yuan, this is a price range is relatively best-selling, the cake is 15 to 20 yuan funds unit price is relatively best-selling, now the customer's consumer crowd is probably after 80 after 90 after 00 after our baking sales year-on-year than last year, an increase of 30%.
In addition to breakfast, lunch, afternoon tea table has begun to have the figure of baked goods. In recent years, large and small bakeries have sprung up, and the bakery stores in the streets have become an indispensable and beautiful sight in the city. Peng Xin, four years ago in Shenzhen, founded a tea brand store, to "tea + soft bread" sales format quickly expanded to the country, and now in nearly 30 cities across the country opened more than 200 stores, baked goods sales are growing rapidly.
Neixue's tea brand founder Peng Xin: we will choose in this month to test our users prefer which flavor, after a month we will drop a few, and then retain the customer's favorite, and then change some of the new flavors, our entire turnover of bakery products, but also in the turnover of this 300% to 500% of the growth of this kind of turnover.
In recent years, benefiting from the upgrading of consumption, China's bakery industry has ushered in a new stage of development, and the market scale is constantly expanding. According to Foresight Industry Research Institute released the China Bakery Food Industry Brand Competition and Consumption Demand Investment Forecast Analysis Report statistics show that in 2013, China's bakery industry market size of about 140.705 billion yuan, and showed year-on-year growth, as of 2017 China's bakery industry The market size of China's baking industry grew to 187.889 billion yuan, an increase of 33.5% over 2013. Preliminary estimates indicate that the market size of China's baking industry will exceed 200 billion yuan, reaching about 203.3 billion yuan.
China's baking industry market size statistics and forecast from 2013-2018
Data source: compiled by Prospect Industry Research Institute
With the expansion of the consumer group, China's baked food market share is growing rapidly in recent years. According to the forecast of China Bakers Consumers Association, the sales revenue of China's baked food industry is expected to reach 550 billion yuan in 2020, and the compound annual growth rate of the baking industry can reach 45% by 2025.
Shenzhen Retail Business Industry Association Executive Chairman Hua Tao: 90 after 80 these are actually more internationalized, so we are on the demand for this kind of consumption of bakery products, compared with the previous compared to it is greater, and then coupled with the entire consumption upgrade, we are on the consumption of the content, including the content of the form presented, in fact, there is a new requirement, so the baking industry can just fit into this demand, so the bakery industry can be a good choice. The industry is just able to fit into this demand, so the baking consumption has grown rapidly in the past few years.
Internet + cold chain distribution of new retail to promote the rapid rise of baked goods
In recent years, driven by consumer upgrading, baking products are becoming more and more abundant. Peng Xin told reporters that the traditional bakery products mainly include three major categories, such as bread, cakes and cookies, and nowadays, the variety of their bakery products is growing at an exponential rate, mainly due to the fact that they have spent a lot of effort on product innovation.
Naixue's tea brand founder Peng Xin: men and women of all ages in fact everyone will eat bread products, because we use this European-style bread dough, it is low sugar and low oil, but we then added fresh vegetables and fruits, as well as cheese, so that it has a creamy flavor and a variety of flavors.
The baking industry has grown rapidly in recent years. Data from Meituan Dianping shows that innovative bread products represented by dirty buns, donuts, and pineapple buns occupy the list of the top 10 most favored bread products in bakery food stores in 2018.
Song Yang, vice president of the Meituan Dianping Food and Beverage Academy: with the demand of new generation consumers for healthy meals, the production of bread and desserts has also been upgraded. The first is to healthy and nutritious development, mainly fat-free, low-fat, low-calorie, sugar-free, low-sugar food, then to the development of functionality, and finally to the value of the face, aesthetic development.
Wu Xianyong, president of Happiness Cake: With the development of mobile Internet takeout, including the rapid development of WeChat's ecosystem of Yauzan, it is extremely convenient for consumers to order online and deliver to their doorsteps, and at the same time, through the cold-chain delivery, it is able to provide consumers with the freshest and most delicious cakes, and the delivery service emphasizes the freshness of the on-time delivery, which is very convenient for consumers.
China's bakery products have been in the food industry for a long time. In the past, bakery products generally have a six-month or nine-month shelf life, which leads to insufficient food freshness and a single taste. Today, with the rise of cold chain transportation and other distribution methods, a variety of rich taste, to meet the needs of different consumer tastes of baked goods can be purchased at any time, the fire of the baking industry has also led to the hot sales of related raw materials.
Jingdong Retail Group, Consumer Products Division, sourcing and marketing manager Li Yongquan: baking ingredients also has a seasonal product characteristics, in the Spring Festival, Mid-Autumn Festival and some of the major business of our Christmas Day, but also will bring an explosive growth in sales, since 2017, our Jingdong platform baking ingredients as well as is to maintain an annual average of more than 70% year-on-year growth rate.
China's per capita consumption of baked goods still has to improve the accelerated influx of social capital
The huge market prospects of the baking industry has attracted more and more social capital to join. Liang Youyu, who has been engaged in baking training in Shenzhen for more than 10 years, has trained a large number of practitioners in the baking industry, and now Liang and his team are beginning to invest large sums of money to open bakery stores across the country.
Shenzhen sweet time training organization co-founder Liang Youyu: to the end of this year, we will open six sample store to grind, to test the market, the investment, we according to a single store about 1.5 to 2 million yuan, we are currently six stores of the total investment of more than 10 million yuan, the entire five-year plan, we are to open a thousand stores.
After years of development, China's bakery industry has gradually transitioned from the start-up period, market cultivation period, market recognition period to a period of brand concentration. In the face of the rapid rise of the baking market, many dairy companies have also begun mergers and acquisitions of small and medium-sized baked goods manufacturers.
Bright Dairy Milk Shed Food Co., Ltd. general manager He Wei: bakery enterprises merged into the bright dairy, for the bakery enterprises to bring a lot of advantageous resources. For example, dairy products and ice cream are all stationed in the store for sales, so that the variety of baking products, the future of the baking flagship store, baking products are all based on the dairy's high-quality baking ingredients, which helps to improve the quality and play the advantages of the brand, and the improvement of store sales is at least exponential.
Social capital continues to enter the baking industry, so that the orders of baked goods enterprises are also growing. In recent years, a number of domestic food companies not only accelerated the transformation of food production to intelligent manufacturing, but also to push the boundaries in terms of the types of baked goods, baked goods business revenue growth accounted for an increasingly important position in the food business.
Yang Lingguang, executive deputy general manager of Yanjinpuzi Foods Company Limited: in 2018, the company's main business income increased by 46.8% year-on-year, the core thanks to the high-speed growth of the bakery category, in which the bakery category has achieved a growth of more than 200%, to achieve a 58-day shelf life close to the 7-day shelf-life taste, and so far, it has been completed in 3,000 superstore placement, sales The year-on-year growth has been substantial, and in the future will be implemented in 50,000 supermarkets across the country to promote and cover a wide range.
In recent years, China's baked goods growth momentum is rapid. Data from the Foresight Industry Research Institute shows that in 2017, the per capita consumption of baked goods in China reached 6.9 kilograms, an increase of 8.66% year-on-year. However, compared with developed countries and China's Taiwan region, the per capita consumption of bakery products in the mainland is still low, and there is still a huge potential for development of the bakery industry.
China's per capita baked goods consumption statistics from 2013-2018
Data source: compiled by the Prospect Industry Research Institute
Fabian, senior technical director of the Shenzhen Sweet Time Training Organization: when I came here five years ago, China's baking industry was taking off, and now (the bakery industry) grows rapidly every year, and now we are in some major cities Now we can see bakeries at every intersection. I think in China, two to three years will grow rapidly, and then the growth rate back to stabilize.