If you want to convince users, you must first convince yourself. Usually, the copywriter should first be full of enthusiasm and trust in your products and services, believing that your products are the best, most suitable for users and most helpful for users to solve problems. Therefore, only if you have sincere enthusiasm for your products and services can you write a copy that convinces users. You know, users are not fools, and it is easy to be seen through if you want to cheat users, unless users are fools. According to my experience in recent years, e-commerce micro-owners will only feel your enthusiasm if they put their sincere trust and enthusiasm into the copy.

Second, the title is half the battle.

Perhaps, on this Internet, all users are usually very busy. Actually, I'm usually busy, too. Generally, there are many jobs on the Internet, not to mention users. Maybe other users are worse than me. According to some incomplete data, the average user is in the rapid action of finding, browsing and leaving when browsing products. According to my experience, after the user opens your sales copy, you only have 3-5 seconds to persuade the user to stay and continue reading the following content, and during this 3-5 seconds, don't expect the user to read your long speech patiently. After all, if you want users to stay on the page, the only chance for micro-owners is to make users have the urge to read through attractive titles.

Please remember: you only have one chance, only 3-5 seconds, the title has touched the user, you can continue to convince the user with words. If the title doesn't impress users, users may click the "Back" button and never come back to your website.

Now that you've said it, let's talk more. Let's take a look at the three functions of the title:

First, attract attention. This requires the font, color and location of the title, so that the title becomes the first place that users see after opening the webpage.

The second is to simply convey a complete message. Although the title is short, about 10 to 20 words, we must find a way to contain complete information.

Third, guide users to continue reading the following text. Since the title has been written, we should find ways to guide users to continue reading the following, otherwise the title will be boring. Never write the title party or the title is wrong.