Commentary of "People with Financial Intelligence" by Beijing TV Station: From the vast north to the south, there is a new term called "Nanpiao clan". He recorded a unique group in immigrant cities, who lived and struggled to rewrite their endless destiny in a simple desire and beautiful trap. Their inner ideals made them give up their identity, status and ease, and join the immigrant team with uncertain future. In April, 2115, we went south from Beijing to Shenzhen to find a "Nanpiao clan" who stayed in Shenzhen for 18 years, eager to see through his story the unknown sighs and experiences behind the success of the "Nanpiao clan".
Moderator: Some people say that personality determines fate, but in fact, experience can also make a person. The protagonist of our program, Yang Yong, the chairman and general manager of Shenzhen Rishen Business Group, is a person with a life experience of three points and one line. His three points are Inner Mongolia, Beijing and Shenzhen, and the last one lasts for eighteen years.
Commentary: In 1962, Yang Yong was born in a happy family in Hohhot, Inner Mongolia. He is the second of four brothers and sisters. As a child, Yang Yong was smart, eager to learn and handsome. At that time, his brother Yang Bing lent him a police uniform to take this commemorative photo, which made the bookish Yang Yong really addicted. These old photos remind him of his childhood.
Yang Yong (Chairman of Shenzhen Rishen Industrial Group): Because when I was young, I used to learn erhu. I wanted to be a literary and art soldier, and I learned to paint. I was in that place in Inner Mongolia every day despite the cold, because I was in Hohhot, and I worked hard to paint every day, and I also learned martial arts. I practiced it every morning, and I always said that I must do it well. Including taking the college entrance examination, I remember my father told me at that time that there were no college students in our Yang family, so you should take the college entrance examination. I said that I would take the college entrance examination.
Commentary: My father's words gave Yang Yong great motivation. Yang Yong, who wants to do something since childhood, must do well. In order to realize Yang's long-cherished wish of being a college student, he began to go all out.
Yang Yong: Then I started to study hard. I remember that I slept for about four hours on average, so I spent the whole day reading books and doing problems there from morning till night. Later, I started to study Grade One in Grade Three, and then I went to Grade Two in Grade One. Later, my first choice tended to Tsinghua. I said that if these places in Tsinghua Peking University didn't admit me, I wouldn't go there. Later, I was very lucky, and I went to Grade One. It was a sensation in our local area, because it was a sensation to be admitted to Tsinghua as a senior one at that time. I think it had a great influence on me afterwards. At that time, it was the peak in my own feeling, and I never felt that way again. It was gone with the wind at that time, and it was gone with the wind at that time, and everywhere I went was full of praise.
Commentary: In 1979, Yang Yong was admitted to the Civil Engineering Department of Tsinghua University. His father personally escorted him. At this time, Yang Yong was proud of the spring breeze. During his college years, Yang Yong left his parents to live independently and began his first transformation in life.
Yang Yong: At that time, I told others that I drifted into Tsinghua. Later, not long after, one of them failed, and he was hit on the floor by heavy living. So Tsinghua is like this. If you want to get 61 points, you have to work very hard to get 71 points. Then you have to work very hard. If you want to get 81 points, you have to be very clever. If you want to get 91 points, you have to be a genius, Tsinghua. College life made him helpless and let him grow up.
Yang Yong: After being suppressed in school for five years, I never feel that no matter how well you do, how brilliant and how bad you are, you can never drift again, because we realized what we are at that time in those five years. What is a master? What does it mean that one mountain is higher than the other? That is to say, one mountain is higher than the other, and it will never drift in the future, so our overall feeling, we will also communicate. Tsinghua people is generally more practical, which may have something to do with our school spirit. No matter how well you do, you won't say that you feel like drifting. No, I never did it again.
Commentary: In 1984, Yang Yong graduated from Tsinghua University and was assigned to Inner Mongolia Institute of Technology as a teacher. The dull life finally evolved into seeking a breakthrough. In 1985, with the consent of the school, he and his colleagues set up the Inner Mongolia Industrial Technology Consulting Company, which was out of control.
Yang Yong: I remember that there was a booklet called a list of foreign enterprises in China, in which hundreds of enterprises in China were in various hotels. At that time, Beijing hotels, ethnic groups and friendship hotels were relatively concentrated. Because I didn't know the customers, I was responsible for market development. I remember that I took that booklet and sorted it into which hotel to concentrate on according to each one in the list. For example, I went to Beijing Hotel today. I sorted out all the hotels in Beijing and visited them one by one. At that time, I visited almost 91% of the enterprises in that brochure. At that time, I felt that it was very good for my exercise, including when I was training my staff, I said what our style of doing things was. I said two words, the first one was that I didn't look back until I hit the south wall, and the second one was that I didn't look back until I hit the south wall.
Yang Yong: At that time, I was a representative of an American company in China. At that time, in 1985, I described myself as an emperor at that time, because at that time, I could get a salary of almost 211 dollars and a salary of 211 dollars. Generally, before that, I taught in a school at that time, it was about 61 RMB. At that time, the salary of dozens of dollars was very, very high. I lived in a five-star hotel. I went out to take a taxi every day. At that time, people in China didn't take a taxi. After that, I went to various Wuxing hotels in Beijing for dinner. At that time, people in China needed passports to enter hotels. At that time, they lived a very, very luxurious life.
Commentary: However, at this time, Yang Yong experienced a job-hopping from the sky to the ground. This year, he jumped from Beijing to Shenzhen, and also jumped to the lifeline of his future career by mistake.
Yang Yong: At that time, my boss treated me very well, and I came to Shenzhen because I wanted to pursue better development. So the company here came to ask me to be his assistant, and I wanted to go to Shenzhen to explore the world. I should say that I just came with a suitcase, nothing, and a small suitcase. When I came, I remembered that the treatment should be 211 RMB, because the company was very nervous at that time, that is, I even gave it to me. Later, I lived in our manager's house, where I slept on the floor for two years. For two whole years, I lived in their house and on the floor, but because there were many things to do, and he also valued me very much, I felt very comfortable.
Commentary: From sleeping in a five-star hotel to saving rent and sleeping on the floor of the boss's house for two years, Yang Yong realized the difficulty of living and struggling in the special economic zone, which far exceeded his imagination at that time.
Yang Yong: I remember when I first came to Shenzhen, I told many people that I felt the biggest difference between Shenzhen and the mainland. I said that the air in Shenzhen was always moving, and this feeling was really strong, because in the mainland in 1987, most parts of the mainland were dead. When this place came, it seemed that if you couldn't calm down after coming, the air would be moving. You seemed to stop, and you felt like you were with me. Keep doing things, talking, running, and doing. Only in this way can you survive in this society. Shenzhen has created a large number of people, because the competition in this place is very fierce. If you don't innovate and you don't do it, you can't survive. Therefore, Shenzhen still has strong competitiveness, so I really like this place.
Da Wen: In Shenzhen, which is full of high-rise buildings, Yang Yong's story is a typical literati going to sea. Many people are not optimistic about this choice. What kind of person is suitable for doing business in the sea? What are the rules for doing business in the sea? Finally, it depends on the facts. Please continue to pay attention to the story of Yang Yong, a role model among the Nanpiao clan.
Commentary: Why do university teachers who graduated from Tsinghua give up everything and leave their hometown? The two brothers broke into Shenzhen with their bare hands. How to balance emotion and money? Listen to their stories and understand the entrepreneurial road of literati going to sea.
Commentary: Although Yang Yong gradually gained a firm foothold in Shenzhen through his own efforts. However, the problems he encountered were unacceptable to many people.
Yang Yong: There may be many things that I haven't done. When I come back, I will explain to my boss, saying this reason and that reason. Our boss won't listen to any reason. If this thing hasn't been done, our boss really has a mouth. I can't help it, because you really didn't make it. After that, tell me that you can only say two things. First, you say you're sorry, and apologize to him first. Second, you say when I will finish it, and you won't listen to anything. If you say that any explanation you have made is an excuse, he won't listen to any of my explanations. I think I'm telling the truth. If you don't listen, it's just a slap in the face. If you don't explain it, you can't explain it. Therefore, after exercising, I had no reason to do anything, so I had to do it well. So this was my whole style of doing things later, and my boss at that time felt that I was very grateful to him, which was also a very crucial step.
Commentary: In this kind of training, Yang Yong established his own style of doing things and quickly handed over a beautiful answer sheet. This year, he made the biggest chemical fiber business for the company, and the net profit was as high as 511 thousand. And it was made with cleverness and wit when the index was very difficult.
Yang Yong: Then I feel very happy when I think about that business. I remember that it was the coldest time I have ever experienced. If I remember correctly, it should be about MINUS 41 degrees. In Daqing, my brother was a soldier at that time. I remember that I borrowed his suede leather shoes, military suede coats, hats and masks, which could make the armed forces. Later, I remember playing a little trick, because at that time, I first went to a factory director, who said no. But the core of this is that a director of the public sector went to see him. Later, I attached an application to the director's approval slip. I said that we applied for 311 tons. I remember that he only came back for about five minutes, and he was in a hurry. I said that I called the director. Do you think we need so many goods? I don't know how to approve them? He looked at my stationery and saw that the director said that he said you had 311 tons, but I couldn't give you so much. He said, I'll give you 151. In that case, I attached an application for a hopeless thing. Then he thought that the director might think that 311 tons was too much, so let him think about it. Later, he gave it to me. In fact, he gave us 151 tons.
Commentary: After this success, Yang Yong is more convinced that the sky in Shenzhen can do its own thing. In 1992, he went to Japan to talk about business, which was the year when he finally decided to start his own business. On October 28th, 1993, Rishen Textile Co., Ltd., which Yang Yong had planned for a long time, was formally established.
Yang Yong: We first put forward the concept of cashmere fashion in the cashmere industry. What was the situation in 1993 when we got involved? As long as you say it's a cashmere sweater, you can sell it as long as it's made. At that time, many people just made it into a sweater, but we didn't think it should be done, so we didn't go this way when we started. So I remember that in the third year, we stretched out a hand for a few days, and we were in the top five. It should be said that it took us three years to get into the top five.
Commentary: In 1995, he set up a joint venture with Taiyuan to further expand the scale of the enterprise. In the same year, the first exclusive store of Rishen Group opened in China World Hotel in Guangzhou. At this time, Yang Yong began to visit all parts of the world, accumulated the textile experience of various countries, and led Rishen to participate in various clothing festivals. After the accumulation of quantity, his career began a qualitative leap.
yang Yong: what is a famous brand? What ordinary people really like, what they are willing to wear on themselves after buying something, I think this is a real brand, and this is the highest goal we pursue.
Commentary: In the cashmere industry, there are few people with Tsinghua University's equivalent educational background, so Yang Yong's cleverness has long been recognized in the circle. His cleverness is not only manifested in his own knowledge level, but also in his love and attention to talents. In life, Yang Yong is very close to his employees, and his approachability is also seen and remembered by everyone.
Wang Fulai: (Manager of Terminal Department of Shenzhen Rishen Clothing Co., Ltd.) In normal times, in his life and in the process of contact with him, if you don't ask, you don't know that he is the chairman at all. Why do you say that? Because he is more approachable, including playing table tennis with us. Joking with us, or eating and drinking with us, that is to say, you can't see him as a chairman in life.
Guo Li: (Production Director of Shenzhen Rishen Clothing Co., Ltd.) Let me give you a very small example. I just came to Rishen for a short time, and as a result, I got sick with cervical cone disease. When Yang Zong heard this, he immediately called a doctor who specializes in health care and said that we have a manager Guo coming to see you. Don't say anything, and you must cure her.
Yang Yong: I am also strict with my subordinates, and I try my best to teach them. There is a popular and universal saying in Rishen, that is to say, some people may feel rational. Maybe I just said that I left without making much money or getting anything, so I asked him what was your greatest gain in these years in Rishen. Almost more than 91% if you interview them, ask them, saying that my biggest gain in Rishen is to learn something.
Da Wen: On the surface, Yang Yong is lucky. In a short time, he changed from a senior migrant worker to the general manager of Rishen Group. Apart from Tsinghua University's background, fluent foreign language, hard work and love for talents, what is the secret of his success in business? To solve this mystery, two people have to mention, that is, two very close people in his life, one is Zhu Yuqing, his wife with a graduate degree, and the other is Yang Bing, his brother who has been a policeman for 16 years. Listen to the story of them and Yang Bing.
Yang Bing: (General Manager of Shenzhen Rishen Clothing Co., Ltd.) At that time, the living standard was not too high in the 1981s, the late 1971s and early 1981s. At that time, I transferred to the public security department to earn more than 41 yuan. At that time, he loved engine oil and wanted to.