There are three shooting angles: Ping She (horizontal shooting), upward shooting (bottom-up shooting) and downward shooting (top-down shooting).
1, shooting horizontally
Most of the pictures should be taken horizontally by the camera, which is more in line with people's visual habits and the picture effect is relatively peaceful and stable.
If the height of the protagonist is equal to the height of the photographer, it is the most correct way to stand up straight and put the camcorder at the height between the chest and the head, and it is also the most comfortable position to hold the camcorder.
If shooting people or things above or below this height, then the photographer should adjust the camera height and body posture at any time according to the height of people or things. For example, when shooting the protagonist sitting on the sofa or a child playing on the floor, you should kneel down or even lie prone on the ground, so that the camera and the subject are always on the same level.
Step 2 shoot from bottom to top
Photographs taken from different angles convey different information. The same thing will have different psychological feelings because of different perspectives. Looking up at a target, the viewer will feel that the target seems to be particularly tall, whether it is people or scenery. If you want to make the image of the subject look higher, you can lower the shooting angle of the camera and shoot obliquely upwards. This kind of shooting can strengthen the dominant position and make the subject look more majestic and tall.
When shooting close-ups of characters, different shooting angles can bring great changes to the expressions of these characters. If you shoot from a low position, you can improve this person's mighty and tall image. Will make the leading role more prominent. If the camera is set low enough and the lens is facing up, it will make this person more intimidating, and even what the protagonist says will add weight. The audience will feel oppressive when they see such a picture, especially the close-up, which is particularly strong. The character bowed his head a little and even felt threatened.
When shooting from bottom to top, it should be noted that the effect of this angle is usually not ideal, because facial expressions will be exaggerated and obvious deformation will often occur, and using this angle in inappropriate occasions may distort and vilify the subject. Remember not to abuse this effect, occasionally use it to render the atmosphere and enhance the visual effect of the film; If you use too much, the effect will be counterproductive. But sometimes photographers will use this distortion and exaggeration to achieve extraordinary visual effects.
Step 3 shoot from top to bottom
The camera position is higher than the subject, and the lens is tilted downward to shoot. Ultra-high angles are usually used to display scenes in combination with ultra-far pictures. It can be used to shoot big scenes, such as street scenes and ball games. It is easy to show the layering and depth of the picture when shooting with panoramic view and medium lens.
If you look down from a higher place, you can completely show all the pictures from close range to long range, giving people a vast and broad feeling. Shooting with a high position and a large overlooking angle can increase the three-dimensional sense of the picture, and sometimes make the subject in the picture dramatic.
Contrary to the effect of upward photography, shooting close-ups from a high angle will weaken the momentum of the characters and make the audience feel condescending about the characters in the picture. The characters in the picture will look shorter and fatter than they really are.
If you take a close-up from a position above the photographer's line of sight, it will sometimes taste a little contemptuous, which should be noted; If you shoot from above and leave a lot of space around the characters, the characters will appear lonely.
Step 4 shoot from the perspective of the object
The reflection of perspective should conform to the habit of normal people to see things. Sometimes, it may be necessary to show the perspective of the subject. In this case, no matter whether the shooting height is high or low, you should shoot from the eye height of the subject. For example, when a standing adult looks at a child, he should aim the camera at the height of his head and shoot down at the child. This is what the adult sees. Similarly, when children look up at adults, they have to lower the height of the camera to look up.
For another example, the scene of a person squatting on the ground to show the person in front of him is: first, he should lower his height (the same as the position of the squatting person's eyes) to shoot the person's feet, then slowly move the camera up to take pictures, and finally reach his face instead of going directly to Ping She, which is in line with common sense.
A picture that looks directly down is usually used to show someone's downward perspective. Shooting at a high angle from a height with telephoto or wide angle can increase the distance between the viewer and the scene below. 1: The production team communicates with customers for the first time to understand the requirements.
It belongs to this stage from the moment when the customer determines the creativity to the moment when he really puts himself into shooting. During this period, the specific production plan of corporate propaganda film and corporate propaganda film will be gradually formed, and the specific production preparation will be gradually completed.
2. Close contact with customers and learn more about enterprises and products (or city features).
In this process, we must understand the purpose of the company's promotional film, shooting scenes, whether we need to hire models, shooting time, film length and language version.
3. The production team and creative staff make preliminary creative script scheme and quotation.
The customer has reached an agreement with us on the length, specifications, delivery date and tasks. Enterprises and corporate propaganda films, if necessary, form written explanations to help understand the creative background, target audience, creative source and performance style of enterprises and corporate propaganda films. At the same time, the company will submit the quotation within a limited time and make a timetable based on the above information.
Creativity will reflect the specific shooting process and the content of each link and there is still time. Through copywriting scripts, guests can intuitively understand the general framework of corporate promotional films and corporate promotional films. And according to the above content to provide customers with quotations.
4. communicate in the early stage, reach the cooperation intention, sign the cooperation contract and determine the production schedule.
After detailed cooperation and communication, a cooperation contract was signed. And in the contract to determine the cost, production equipment, film delivery date and other important content. Work cycle table from the date of contract signing to the date of delivery of single piece. Let customers know at a glance and cooperate with the cooperation process in time.
5. Pre-interview, collect materials, make corporate videos or shoot the first draft of corporate videos, and send them to customers for review.
According to the requirements of customers and the content of feature films, we invite well-known screenwriters or directors of our company to conduct pre-interviews, collect relevant information, make the first draft of the copy and send it to customers for review.
6. The client's first draft was approved.
The customer reviews the corporate propaganda film or the corporate propaganda film manuscript from the content, and puts forward suggestions for revision until the copy is passed.
7. On-site scene investigation in the early stage of the film crew.
After the copy was passed, the company set up a team, and the director and camera made on-site investigation in the early stage. DvcPro, DvCam, BetaCam, DigiTalBetaCam and other pre-shooting equipment of different grades.
Lighting, suspenders, tracks and other shooting AIDS.
There are broadcast-level film and television editing equipment, advanced animation production equipment and digital music synthesis production equipment.
Professional studio 1, tripod.
Tripod is an important tool in corporate propaganda film shooting, which can play a stable role in many occasions and let you shoot a stable picture. There are many tripods on the market, and the price ranges from several thousand to several hundred thousand, depending on the ability of film and television companies.
2. Use the manual focusing function.
Auto-focus is a very practical function of digital camera, which is suitable for beginners. For professional corporate propaganda film shooting, manual focusing must be used, which is the premise of professional camera shooting; In many cases, manual focusing is needed to determine the position of depth of field and the effect of foreground and background.
3.hood.
The hood can prevent non-imaging light from entering and avoid fogging when shooting in backlight and sidelight; When shooting in front light and side light, the scattered light around can be avoided from entering the lens; In light photography or night photography, it can avoid the surrounding interference light from entering the lens. Using the hood can reduce the light spots produced on the CCD image sensor after the light is refracted by the lens, which can better represent the shooting subject, reduce the interference of stray light on the subject, and make the picture taken at night relatively pure.
4. Adjustment of white balance.
CCD, the photosensitive element of the camera, can't automatically correct the change of light like human eyes, so we should pay attention to the adjustment of white balance. Choosing different white balance will directly affect the tone and artistic conception of the film. Generally speaking, don't choose automatic white balance, which will affect the inherent color of light and make it lose its unique color temperature feeling. It is a better solution to adjust the white balance by using the color correction chart.
5, anti-shake function.
Turning on the anti-shake function can effectively reduce the jitter and tailing of the shot picture. Flat: refers to keeping the camera level all the time during the movement. If the picture is not kept horizontal, the fixed horizontal and vertical objects in the picture, such as houses, telephone poles and people, will be crooked, which will not only give people uncomfortable visual effects, but also cause psychological instability and anxiety. Adjust the level when shooting with a tripod, and adjust the level state in the viewfinder at any time when shooting with hands or shoulders.
Accuracy: refers to the skills of accurate framing and left picture focusing in sports photography, accurate composition, and attention to focus when shooting. When shaking the picture, you should stand in a good position according to the left picture, and then shake it from the beginning, which can not only ensure the even shaking speed, but also give consideration to the accuracy of composition when shooting.
Steady: It means that the picture should be kept stable and not shaken during sports photography, otherwise it will give people a feeling of dizziness, which will cause psychological anxiety. When shooting in hand, try to hold your breath in one lens or let your body find a relying point and support point. Try to shoot with a short focal length camera lens to reduce camera jitter. It is very difficult and basic to do this.
Uniformity: It means that during the sports photography process, the camera should move at a uniform speed, neither fast nor slow. When shooting with a tripod, it is necessary to adjust the damping of the tripod, master the shooting essentials when shooting by hand, and start and stop the action by increasing or decreasing the force. 1. When the main object enters and exits the promo picture, we need to pay attention to the general direction of shooting and shoot from the side of the axis, otherwise the main object will "collapse" when the two pictures are connected. "Axis method" refers to whether there is "axis jumping" phenomenon in the shot picture. When shooting, if the camera position is always on the same side of the main motion axis, then the motion direction and placement direction of the picture are the same, otherwise it should be "off-axis", and the off-axis picture cannot be assembled except for special needs.
2. When shooting a scene, the development of the "scene" should not be too violent, otherwise it will not be easy to connect. On the contrary, the "scene" has not changed much, the shooting angle has not changed much, and the lens is not easy to assemble. Based on the above reasons, we need to take a step-by-step approach to the development and changes of the "scene" when shooting.
3. It is very important to master the length of lens assembly. The stop time of each shot is different, first of all, according to the content to be expressed, the audience's acceptance, and second, taking into account factors such as picture composition. The big pictures of long shots, medium shots and other shots contain more content, so it takes a relatively long time for the audience to see the contents of these corporate promotional videos clearly. Close-ups, close-ups and other pictures with small lenses contain less content, so it doesn't take a long time for the audience to read them, so it takes a short time.
4. It is difficult to control the pace of lens assembly. In addition to the actor's wonderful performance, the appropriate conversion and movement of the lens, the coordination of music, the temporal and spatial changes of the scene and other factors, the use of assembly means is very important, so it is necessary to strictly control the size and quantity of the lens, adjust the order of the lens, and remove miscellaneous details.