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1 "Qiantang River Age" Xiaoshan Wenyan wealth creation map
Fuxing Bridge was completed and opened to traffic, the "five horizontal and three vertical" expressway was built, the fireworks show moved to Qiantang River, and the Millennium ancient city of Hangzhou is moving from "West Lake Age" to "Qiantang River Age". When a city began to cross two eras, businessmen first noticed the change. Recently, 18 Chuangfu has received calls from readers asking about the general prices of shops along the Qiantang River and the specific locations of existing shops. Since September, such consultation calls have been on the rise. It seems that the eyes of Hangzhou businessmen are slowly focusing on the Qiantang River.
In many calls, the name "Wenyan" has been mentioned by many people. What business opportunities will there be in this town, which is 15km away from Hangzhou West Lake? Why attract the attention of many businessmen? Therefore, 18 Chuangfu visited this small town of 16 square kilometers in Fiona Fang, made a carpet survey of the existing supermarkets, restaurants, leisure and entertainment centers and 367 enterprises in the town, and made a complete map of Xiaoshan Wenyan 18 Chuangfu Nuggets for the readers of Business Daily.
In p>2111, the population of the town will increase by 61,111
Wenyan Town, Xiaoshan District, known as the "Three Rivers Living Wharf", is close to the confluence of the Qiantang River with Fuchun River and Puyang River, and faces the urban area of Hangzhou across the river. At present, there are about 31,111 people in this town near the Qiantang River.
This small town lying by the Qiantang River is not calm. Tall buildings are rising from the river. According to local people, nowadays, the town is vigorously developing and constructing commercial and residential buildings, and there are 8 well-known buildings. According to the Detailed Regulatory Planning Instructions for the Key Areas of Wenyan Town, Xiaoshan District, these eight buildings are Sanjiang Garden, Wenyan Commercial Block, Tonghe Nan 'an Flower City, Tonghe Goya Apartment, Xizi Tulip Bank, Xanadu, Sanshui Yisheng and Xianghu Family.
According to the data, the total residential development area of Wenyan Town is 2.5 million square meters. By the year 2111, the population of this town will increase by 61,111. By then, the town will accommodate nearly 91,111 people. However, there is no large-scale commercial center in the 2.5 million square meters residential land between many buildings.
Looking at Binjiang District not far from Wenyan, at present, there are 91 enterprises, 9 schools, 22 public service organizations such as finance and telecommunications, and more than 31 buildings have been built or under construction. The planned population of Jiangnan City is 1.3 million, but there is no business center for dining and leisure. Once the real estate projects are completed one after another, the population increases greatly, and eating and drinking become the heart disease of the town people. How to develop the business of the town and make it a pearl on the Qiantang River has also become the worry of parents and officials.
Therefore, the town government of Wenyan Town, Xiaoshan District decided to take advantage of the popularity brought by many buildings to build a "Jiangxian Street" covering an area of 17.7 hectares near Sanjiang Square, which is only 15 meters away from Qiantang River, and to build a new commercial center of Wenyan Town on the plot between Sanjiang Garden and the town central primary school ... At present, these projects are all under way ...
Survey: upper-middle-income people are the mainstream
Selling from Sanjiang Garden residence. 85% of the more than 1,211 owners are citizens of the old city of Hangzhou on the other side of Qiantang River. With the completion of seven other buildings built (or under construction) in Wenyan Town, more and more Hangzhou people will move to Wenyan. At that time, this consumer group will bring huge business opportunities.
At present, the residential quarters built (or under construction) in Wenyan are mainly mid-range houses, villas and row houses. From the perspective of the nature of residents, the former belongs to the upper-middle income group in Hangzhou and has a certain demand for leisure in terms of quality of life. The latter is a high-income group, which requires a higher quality of life and has a great demand for leisure. From the perspective of commercial development, the development of commercial center will eventually follow people, and the flow of people will promote the prosperity of logistics and commerce, and its commercial coverage can radiate to Xiaoshan City, Binjiang High-tech Park and many areas in Hangzhou City, which has created good conditions for the development of leisure commerce in Wenyan Plate.
41 restaurants have a population of 211,111
According to the statistics of Xiaoshan District Administration for Industry and Commerce, at present, there are 41 restaurants registered in Wenyan Town, Xiaoshan, and the population of the whole town is about 31,111, and that of Binjiang District is 211,111. Together with the 61,111 newly added due to the construction of real estate, there are about 211,111 people in this area, which is a major feature of Wenyan Town's catering market. Starting from the main road of Wenyan Town, we visited several restaurants with Sanjiang Square as the center of the future "Jiangxian Street". It is a fact that many people in Hangzhou know that "eat fresh river and go to Wenyan". At present, Wenyan catering market gathers along Wanda Road, such as Xintianting, Qianjiang Fishing Village, Honglou Restaurant, etc. Among these restaurants, there are local restaurants born and bred, as well as restaurants invested and built by foreign catering bosses. However, no matter whether they are local "monks" or foreign "Taoists", almost all the restaurant dishes are Jiang Xian.
"Qianjiang Restaurant" is a brand played by the owners of Wenyan Restaurant. "Qiantang River is the main food, with hangzhou dishes to attract the appetite of diners." This has become the usual trick of Wenyan restaurant owners. "This is the effect of' getting the moon first by the advantage of the water'." As for the formation of Jiangxian Restaurant, a restaurant owner believes that this is determined by the geographical location of Wenyan, which is close to Qiantang River and has now formed an industrial chain of fishing, delivery and sales. "Every afternoon at 3 pm, people will send fish to the door, which is very convenient." "Living in the smell, selling fresh river." This seems to have become the unified idea of local catering owners.
Author: Xiaoshan Peak 2111 2116-11-16: 49 Reply to this speech
---------. Every day, restaurants receive customers from five or six companies, even guests from Hangzhou. "Half of the private car licenses are from Hangzhou." Watching cars with Hangzhou license plates drive into their own parking lots one after another, Boss Wang smiled. In his view, it is not enough to make money in Wenyan.
survey: 64.1% of enterprises spend more than 5,111 yuan on hospitality
According to statistics of Hangzhou Statistics Bureau and other departments, the sales of catering industry in Hangzhou reached 8.3 billion yuan last year, up 37% year-on-year. According to the calculation of the population of 6 million in Hangzhou, the annual per capita spending on eating out was 1,381 yuan, which is more than twice the national average.
At present, there are two industrial parks in Wenyan Town, which is famous for selling fresh Jiang, and thousands of enterprises enter the parks. As a favorite "business banquet" for restaurant owners, what is the consumption situation of Wenyan enterprises?
For this reason, Chuangfu made a sampling survey on the catering consumption of 367 enterprises in Wenyan Town in 2118. Among the enterprises surveyed, the daily catering consumption was mainly concentrated in Wenyan Town, with 24 enterprises saying that they would occasionally go to restaurants in Xiaoshan City and 7 enterprises saying that they would occasionally go to restaurants in Hangzhou City.
However, the monthly entertainment expenses of 367 enterprises surveyed are all around RMB 1,111, and 64.1% of them are between RMB 5,111 and RMB 1,111. 21.1% of enterprises' monthly entertainment expenses are between RMB 1,111 and RMB 31,111; 15.8% of enterprises' monthly entertainment expenses are below 5,111 yuan.
According to the survey results, the monthly catering consumption of 367 enterprises in Wenyan Town is about 3.85 million yuan, with an average daily consumption of 1.28 million yuan. If 71% of them go to the "Jiangxian Street" built by the town government, the restaurants in this street will have a business turnover of 91,111 yuan every day.
among the enterprises surveyed, 89% said they would spend money in "Jiangxian Street", and 11% said they would spend money if "Jiangxian Street" operated well.
Small shops lack leisure places
At present, Xinshi Street is the main commercial street in Wenyan Town, and the commercial facilities in the town are concentrated on both sides of this street. Now there are farmers' markets (1), small household appliances stores (2), pharmacies (6), cinemas (1), beauty salons and foot baths (7, note: the business area is more than 111 square meters), and.
At present, there are only two large supermarkets in the town, namely, Shanghai Hualian Supermarket located on Wenxing Road (with an area of 311 square meters) and Binjia Supermarket located next to Sanjiang Garden (with an area of 1,211 square meters). Small supermarkets such as Keke and Kuaike have not settled in, but a large bathing place located on Wenxing Road. However, large-scale leisure places, such as foot bath centers, large-scale baths, beauty salons, entertainment centers and other large-scale leisure places have not yet appeared.
In Binjiang District adjacent to Wenyan Town, there are currently 11 small supermarkets (3 in Xixing Town, 2 in Changhe Town, 3 in Puyan Town and 2 in Higher Education Park), with Lianhua and Hualian supermarkets as the main franchisees, and the business area of a single store is mostly below 511 square meters, and the smallest is only 111 square meters. There are 9 retail pharmacies in the whole region; 5 retail outlets for books, newspapers and periodicals; 4 farmers' markets; 1 building materials decoration markets; There are 1 fresh meat wholesale trading markets. There are 351 service shops, including 71 beauty salons, bath shops and foot baths, 31 tea houses and chess rooms, 169 repair shops and other service shops, and 55 washing, ironing and cutting shops. Large shopping places, leisure and entertainment places are not seen.
survey: 53.6% of enterprises go to leisure places twice a week
In addition to the survey on the catering situation, Chuangfu also conducted a sample survey on leisure consumption of 367 enterprises in Wenyan Town in 2118. The results show that 28.2% of enterprises go to leisure places once a week to spend money; 53.6% of enterprises spend money in leisure places twice a week; 8.9% of enterprises spend money in leisure places three times a week (including more than three times).
26.4% of enterprises spend less than 3,111 yuan on leisure every month; Leisure spending is 56.8% between 3,111 yuan and 5,111 yuan; 12.4% of enterprises spend 5,111-11,111 yuan on leisure; 4.4% of enterprises with more than 11,111 yuan. In this way, the total monthly leisure consumption of 367 enterprises in Wenyan Town is about 1.6 million yuan. If 61% of them spend in a large leisure place, only enterprises in Wenyan Town will spend about 961,111 yuan in this place every month.
There are not many regular hotels without star-rated hotels
Xiaoshan is the venue of the 2116 World Leisure Expo. With the opening of the Leisure Expo, Xianghu Scenic Area will become the first leisure tourism resort in China, and for Wenyan, it means that many Chinese and foreign tourists will be welcomed.
at present, in the tourism development planning of "one river and two lakes" in Hangzhou, Xianghu scenic spot, not far from Wenyan, is one of the two important plates juxtaposed with the West Lake, and the tourism industry in Xiaoshan District is also developing rapidly, and the construction speed of the tourism "Double Ten" project focusing on the construction of "two parks (Hangzhou Leisure Expo Park, Hangzhou Century Style Park) and one lake (Xianghu)" is accelerated. At the same time, people in Wenyan Town are also eyeing the "fat meat" of tourism. According to the introduction of relevant departments, Wenyan will further develop the existing Oriental Cultural Park in Tiger Cave Scenic Area and other projects in the mountains to attract more tourists to Wenyan for sightseeing.
Author: Xiaoshan Peak 2111 2116-11-16: 49 Reply to this speech
---------. It is predicted that during the Leisure Expo, Xianghu Scenic Area will attract more than 15 million tourists from all over the world. By then, Wenyan will become another remarkable leisure business center in Hang Cheng, and this scenic area will receive millions of tourists from home and abroad.
At present, there are 2 hotels for foreign tourists in Wenyan Town, but there is not a star-rated hotel. There are 21 hotels and guest houses in Binjiang District, 24 roadside restaurants, 2 high-grade hotels, 1 travel agency business departments and 2 existing high-grade hotels (Zhijiang Resort is four-star and Longxi Hotel is quasi-four-star).
The mayor of the small town wants to build a street of Jiangxian.
As the mayor of Wenyan Town, Ye Jianhong thinks that the signboard of Jiangxian is not enough. "We want to introduce delicious food from all over the country, such as pasta, snacks, Sichuan cuisine, Cantonese cuisine and other cuisines, to form a real gathering place for delicious food."
He said that at present, the planning of Wenyan Town is to build a "Wenyan gourmet crown", centering on Sanjiang Square, which covers an operating area of over 21,111 square meters and is only 15 meters away from Qiantang River, attracting local specialties to settle in, and the popularity is booming, and "Jiangxian Street" will be launched accordingly. In Ye Jianhong's mind, Sanjiang Square is the "diamond" on the "Wenyan gourmet crown", and the glory of "Wenyan gourmet crown" lies on this "diamond". Once the "diamond" shines, the surrounding "pearls" can shine with the trend. "We want to build a catering and leisure center that integrates catering, entertainment and leisure." Looking at the rise of surrounding real estate, Ye Jianhong, the mayor of this town, has a small abacus in his heart. At present, the business planning of Wenyan Town with the principle of "developing real estate along the river, developing catering along the road and developing tourism along the mountain" is being implemented smoothly. With the opening of major real estate projects and the massive increase of population, a contradiction hidden behind the real estate projects is highlighted: how to solve the dining problem of 61,111 people? How to solve the business entertainment of more than 311 enterprises in two major industrial zones in this town?
"Take Sanjiang Square as the center, introduce a number of special restaurants to build a catering and leisure center!" Faced with the confusion of everyone, Ye Jianhong, as the head of a town, gave such an answer. When he said this, he specially emphasized his tone of voice. For the future of this restaurant center, he said, "It will be a restaurant square that gathers national cuisine and meets local flavors."
The shops near the West Lake are worth over 11,111 yuan, and there are still people flocking to rent shops to do business. Now, Hangzhou has changed from the "West Lake era" to the "Qiantang River era". If you miss the business opportunities by the West Lake, I hope you can seize the business opportunities by the Qiantang River. In order to inspect the business opportunities in Wenyan Town in detail, 18 Chuangfu will organize a "Wenyan Shop Investigation Group" to visit the shops in Wenyan. If you want to visit the "Qiantang River era", please call 18 Chuangfu Hotline 85188518.
Link 1: 15 minutes' journey from Hangzhou to Wenyan
The completion and opening of the Fourth Qianjiang Bridge has narrowed the distance between Hangzhou and Xiaoshan, and also narrowed the distance between Hangzhou and Wenyan. At present, it takes only 15 minutes from Wulin Square to Wenyan Town via century avenue. Therefore, more and more Hangzhou citizens choose to buy houses in Wenyan.
The existing highways in the town area include Wendai Highway (connected with the Four Seasons Avenue planned by Binjiang District), which passes through the town area and connects Binjiang District and Jinhua direction, and there are 13 provincial highway connecting east and west and Fengqing Avenue in the south. At present, the urban road network is based on the east-west direction, and the roads in the north-south direction play a connecting role. The east-west trunk roads include Wenxing Road and Yanhe Road, while the north-south roads mainly include Sanjiang Road and Xinshi Street.
Zhonghe Road-Fuxing Bridge-Four Seasons, one of the "five horizontal and three vertical" expressways in Hangzhou.