e-commerce is a commercial activity with information network technology as the means and commodity exchange as the center, and it is the electronization, networking and informatization of all links in traditional commercial activities. The following is a model essay on e-commerce copywriting planning, please refer to it.

e-commerce copywriting planning model article 1

When choosing new products, you must first make clear your own goals. My goal is to open a shop online, mainly selling exquisite jewelry, with the aim of learning shop-opening skills, being familiar with online transactions, exercising yourself, and preparing to develop products as a long-term career.

After the investigation report of online stores, I have made the following plans for opening online stores:

1. First, I have to figure out in my mind what kind of store I want to open, find a good market, and my products are competitive, which is the cornerstone of success. Because people's living conditions are better now, more women pay attention to dressing themselves up, so I choose to sell exquisite jewelry, and because I like this aspect better.

2. Choose a platform or website for opening a store. I will choose a website that provides a personal store platform and register as a user. When choosing a website, it is very important to be popular, whether to charge or not, and the charging situation. Now many platforms provide free shop opening services, which will save a lot of gold, so I will choose the platform for free shop opening. Save money! After all, I'm not very rich. Open a shop to earn some money!

3. Apply to the website to open a store. I will fill in the classification of the goods provided by my shop in detail so that my target users can find me accurately. However, or I want to give my shop an eye-catching name. The name of my shop depends more on whether the name is attractive or not. A bosom friend? . My online shop will display my personal information, and I will fill it in to increase my trust.

4. purchase goods. I will purchase goods from channels and platforms that I am familiar with. Controlling costs and purchasing goods is the key. My capital planning is to save money, so I will purchase some goods with lower costs. But there must be quality assurance. Ensure good quality and low price, so that customers are also willing to buy.

5. login the product. I will fill in the name, place of origin, nature, appearance, quantity, trading method, trading time limit and other information of each product on the website, and I will match the pictures of the products to highlight the advantages of the products. In order to increase the attraction, the quality of the pictures will be as good as possible, and the instructions will be as detailed as possible. If it needs to be mailed, I will declare who will be responsible for the postage. It is also very important to set the price. Online bidding is different. I will set a starting price first, so that buyers can bid upwards. The lower the starting price, the more interested buyers will be. However, if the starting price is too low, there will be a risk that the final transaction price will be too low, so I will also set the reserve price to ensure that the goods will not be bought below the cost.

6. Marketing promotion. In order to enhance the popularity of my store, at the initial stage of opening the store, I will properly promote it, but it is not enough to limit it to the internet. To promote it through various channels online, I will buy the pages with large website traffic? Hot product recommendation? The location of the commodity classification list will be bold, and pictures will be added to attract people's attention.

7. Services for sale. Customers are likely to need a lot of information that I didn't provide when deciding whether to buy. They will put it forward online at any time, and I will reply promptly and patiently. The customer is God. As long as the customer has something unclear, we will explain it wholeheartedly. Attitude is very important!

8. deal. After the transaction, the website will inform the contact information of both parties, and I will conduct the transaction according to the agreed way. Never let customers be dissatisfied.

9. Evaluation or complaint. Credit is a very important factor in online transactions. I will treat buyers who don't buy it with peace of mind. As far as I know, it is normal to meet buyers who don't buy it when opening a shop online. As a seller, I will keep a peaceful mind, so that I can face more intense competition from online stores in the future. Treat bad reviews with heart, sometimes because of myself or other reasons, there may be bad reviews in my credit record. I will face them with peace of mind, take corresponding remedial measures, or explain the real situation online, and strive to get more positive impressions from buyers with more excellent reviews.

11. After-sales service. I think perfect and thoughtful after-sales service is a very important chip to save time, so I will keep in touch with customers and do a good job in customer management.

choose the right commodity to catch big fish. Scarcity is the most precious thing. I don't think we should choose goods that can be bought everywhere. We should find some rare goods.

I will adopt an effective promotion strategy, with regular discounts or gifts. Give repeat customers a certain discount, or give gifts when shopping for more than RMB.

I will give extra small gifts. In order to increase my good evaluation, I will not let the buyer know in advance that I will be very happy when I receive the goods and gifts sent by me. The gift is not a gift, but a gift. No matter whether my buyer will buy my goods in the future, treat him as a friend and treat him sincerely, there will be good returns.

in order to know whether the goods sell well, I will search on the website first, including how many people sell similar goods, how their sales are, how to position the product price, how to design the store, how to introduce the products, and so on. Know yourself and yourself!

My experience is far from enough, and my ability is far from enough. I will consult people in the industry, collect information and accumulate experience, and strive to be a qualified online entrepreneur as soon as possible.

e-commerce copywriting planning model essay 2

1. Market analysis before website construction

In the reality that domestic e-commerce is not mature, the service is not standardized, and there is no unified standard for business websites, especially there are basically no mature business websites in this region.

our company entered the e-commerce market when the e-commerce market is not mature, and it can occupy the market, expand the market share and achieve profit at the fastest speed when the competition is not fierce.

second, market positioning, functional positioning

Early types: c2c,b2c, serving local citizens, dealing in small commodities, food, books, software and hardware, etc., similar to online supermarkets of traditional warehousing supermarkets, and establishing a small second-hand market platform.

later types: b2c,b2b, enhancing the function of trading platform, increasing the platform of enterprise trading and product release, and expanding the product content of online supermarket, from operating low-priced goods to large-sized goods, high-output products and high-profit products.

Third, development goals:

Initial stage: apply for a domain name, apply for a loan, absorb venture capital and make a website. Contact isp, apply for network intervention, and purchase hardware and software equipment such as servers.

6 months: establish website, expand website content, standardize website service, attract affiliated marketers, make the website well-known in this region, establish service network, establish product procurement network, establish product distribution network, train employees, and rely on traditional logistics networks such as supermarket chains for product procurement and distribution. Relying on the traditional logistics network, it can be used as a subsidiary enterprise of a traditional retailer.

1 years: it has a strong reputation in this region, can make its own brand, further enrich the content of the website, strive for more marketers, enrich the products of online supermarkets, and develop into high-end products. Absorb investment, expand business scope, and set out to establish a b2b business trading platform to realize the profitability of the website.

2 years: reach one of the largest e-commerce websites in the region, consolidate market share, integrate website, B2B, B2C and C2C, build an independent logistics system and reduce operating costs. While consolidating the low-end product market, we will focus on developing high-end products and establish a management system based on high-profit and high value-added products.

3 years: acquire product suppliers, build their own production and marketing system, and further reduce product costs. Completely break away from traditional retailers and logistics companies and establish a more convenient and preferential product marketing network.

after 3 years: depending on the situation.

fourth, the website section, style

The website is initially divided into five parts: product index, online transaction, new product release, bbs and second-hand market. In the future, we will gradually increase the product release section of enterprises, increase the membership section, and implement preferential policies for paying members. The style is defined as concise and lively, with pictures and words combined, and light colors as the keynote. The product web page adopts unified modules to highlight the product pictures.

The second-hand market platform adopts a unified format, from product names to product notes, and adopts a credit system similar to eBay to encourage offline transactions in the same city and avoid unnecessary disputes.

the unified price of products in the warehouse supermarket is xx.99 yuan, and the price of products above 111 yuan is xx9.9 yuan.

V. Website maintenance

At the initial stage, a special database operator is hired, the website content is updated every day, and website specifications are formulated.

VI. Website promotion

At the initial stage, due to the alliance with traditional retailers, you can advertise in chain retail stores and take promotional activities such as buying a certain amount of goods to send membership in retail stores.

after the websites have a certain click rate, they can find a special planning company to package them, make a big revision from the webpage to the slogan, launch the brand, and further explore the market

VII. Technical solution

1, or rent a virtual host.

2. Operating system: windowXX/nt.

3. adopt systematic solutions (such as e-commerce solutions provided by companies such as IBM and HP).

4. The security of the website includes preventing virus attacks, hackers from invading, and preventing data from being lost due to unexpected events. The e-commerce website also includes not revealing customers' information during the transaction, such as bank accounts and personal information. Using anti-virus software designed by famous companies, upgrading regularly, not using unknown software, and paying attention to the safety of mobile storage devices can effectively prevent virus attacks. Using a network firewall and scanning the server regularly to find vulnerabilities is patching, so there is no way for hackers to invade. To deal with accidents, data must be backed up every day, and if possible, raid redundant disk array should be used for synchronous backup. It is most important to ensure the security of customers' information. We should pay attention to reminding customers to be vigilant when trading, and encrypt data in the process of transmitting data, such as using key encryption data and digital signature technology, to ensure that customers' rights and interests will not be lost.

5. Development of related programs. Such as web program asp, jsp, cgi, database program, etc.

e-commerce copywriting planning model essay 3

1. Navigation system of the website

The website adopts a global navigation system, so visitors can clearly understand the internal structure of the website, which is convenient for them to jump between different departments.

2. Functional modules

The website construction is based on the principle of concise interface and flexible functional modules, providing a dynamic space and room for self-updating and maintenance for the website design, production and maintenance personnel of * * * Digital Products Co., Ltd., so as to improve their websites and achieve the fundamental purpose of one-time investment, long-term benefit and cost reduction.

3. homepage of the website

The homepage of the website is the first content page of the website, where the latest and most recommended contents of the whole website will be displayed. In order to achieve the harmonious unity of the corporate image of the whole company; ASP dynamic page is adopted in production, and the system can call the latest content to display on the home page. In terms of content, the homepage contains the company's news hotspots, recommended products and other information, and the administrator can dynamically update the contents of the homepage in the background, so that the whole website is full of vitality and vitality at all times. In the design, we should pay attention to coordinating the primary and secondary relations of various regions, with the ultimate goal of creating a human-computer interaction interface with high usability and visual comfort.

4. website construction progress and implementation process

according to the work content and scope in the website construction process, a project working group of about 9 people will be set up to be responsible for the development of this project. Including project managers, senior programmers, HTML production, etc. At the same time, we have a set of practical and constantly improving implementation methods and experienced project management talents. Ensure that the website can be successfully completed, effectively cooperate with various professionals to participate, and manage and allocate resources in an organized and planned way.

5. Post-maintenance management of the website

In the daily operation of the website, maintenance management is very important. In addition to monitoring and maintaining the living system to ensure its normal operation, the more important task in the management and maintenance stage is to test the actual system performance from the actual operating system; Find out the parts of the system that need to be improved and upgraded during operation; Measure and compare the success of the system compared with business purposes and requirements. Organize all this information into a plan to facilitate the future enhancement and upgrade of the website system.

e-commerce copywriting planning model essay 4

1. The necessity for enterprises to establish e-commerce websites

Now the development of the network has shown the trend of commercialization, popularization and globalization. Personalization and liberalization of e-commerce transactions can create unlimited business opportunities for enterprises, reduce costs, and better establish relationships with customers, distributors and partners. For this reason, many companies actively expand e-commerce, serve customers and integrate value chains. Nowadays, the network has become a strategic means for enterprises to compete. The diversified expansion of enterprise management and the further expansion of enterprise scale have provided higher requirements for enterprise management, business expansion and enterprise brand image.

As a professional large-scale enterprise engaged in the production and sales of digital products, Sanyo Digital Products Co., Ltd. needs to build a good website as a carrier of external publicity and service to meet the company's development and needs, so that the website has distinctive industry characteristics and more customers can form alliances with Sanyo Digital Products Co., Ltd. through the network.

second, the clients of enterprise e-commerce websites

(1) The clients of websites are mainly customers and suppliers.

according to the regional market analysis of customers, it shows that the east is strong and the west is weak, and the demand changes will be embodied as follows: the demand for products in economically developed East China, North China and South China is strong, and the demand of individuals and family users is mainly; There is less demand in the economically underdeveloped western region.

according to the analysis of customer structure, because digital products are mainly fashion products, users are mainly young and middle-aged and students, and the demand of this group is strong.

(2) The internal staff of the enterprise is also an important service object of the website. People in all departments of the enterprise can know the sales situation of products and the situation of other departments through the website, so as to better coordinate.

Third, the goal of enterprise e-commerce website

(1) Help enterprises to establish effective corporate image publicity, corporate style display, company product publicity, and build? The new image of sanyo digital products co., ltd. For a large enterprise that mainly sells digital products, the brand image of the enterprise is very important. Especially for today's highly developed Internet technology, most customers learn about enterprise products, enterprise image and enterprise strength through the Internet. Therefore, the image of enterprise websites often determines customers' confidence in enterprise products. Establish a website with international standards