As the saying goes, a fixed point sets the world. For catering projects, choosing a store is half the battle. This is also the primary headache for many investors who want to open a breakfast shop to start a small business.

Through the market survey, Xiao Bian summed up six methods for choosing a breakfast shop, and shared them with you here.

location strategy of breakfast shop:

1. Walking by, there is a large flow of people.

It mainly refers to places where people pass by on foot (not by car or bike) and does not mean places with heavy traffic, so everyone should pay attention here. Because in some places, there is not much traffic, but the traffic is large, which looks lively and there are not many people who actually consume it. Moreover, the air quality in such places with large traffic is often worse, and people are more insecure because they are worried about coming to the car. Opening a store in this place can only make people flinch.

2. Places where people gather.

such as vegetable markets, comprehensive markets, pedestrian streets, parks, squares, schools, industrial areas, places where breakfast and snacks are concentrated, intersections with large traffic, streets where people pass by, and communities with many residential areas nearby, on the one hand, they can attract popularity, on the other hand, people are concentrated, which can win by quantity and play a more publicity role.

3. choose the prosperous side to operate.

Many shops are often only popular on one side, but the other side is far from each other. To choose which side is more popular, it is necessary to observe the pedestrian flow on both sides of the shop, and the side with more pedestrians is better.

Kung Fu Mill

4. There should be places where the target customers pass.

if many residents, students and passers-by pass by the store, and they are used to buying breakfast and snacks around the store, they have a strong consumption concept and awareness, because in doing any business, they must first find their own accurate customers and sales targets.

5. choose the address according to your own projects and products.

different types of products sold in stores have different requirements for store locations. For example, if we are in the business of breakfast and snacks, it is suitable to choose places in markets, schools, streets, communities, industrial areas and snack streets, such as health care stores and service centers for the elderly, and it is suitable to open in remote and quiet places.

6. It is located in the concentrated area of breakfast snacks.

The more peers there are, the more consumers there will be, and the bigger the market will be. Therefore, we should not be afraid to compete with our peers, because our products have characteristics and competitiveness. You think, if our peers fail, the customers will all be yours. In addition, the place with large traffic at the fork road is also good, which can establish the word-of-mouth effect of advertising language in a short time.

the success of site selection is only the first step to the success of starting a business. As the saying goes, "If you don't have characteristics, you won't open a shop". If you want to beat your competitors in the fierce market competition and keep the business of breakfast shops booming, the most important thing is to have your own characteristics, that is, core competitiveness. According to Xiaobian's investigation, it is very distinctive for Mill Breakfast to join the exclusive project of freshly squeezed safe oil to make safe breakfast. The oil is squeezed on the spot and breakfast is made on the spot, and the production process is transparent, which creates a new model in franchise chain. It is distinctive and meets the needs of consumers for safe, healthy and safe high-quality food, and wins the love of consumers.

The correct location+the characteristic project of "no one has me" is the secret of the success of the breakfast shop. It is the best choice for many investors and entrepreneurs to join the original characteristic project of freshly squeezed oil for breakfast at Kung Fu Mill.