Fresh graduates' entrepreneurship network news

Introduction: Most entrepreneurs are prone to make a fatal mistake. They like to choose the hottest industry at that time and blindly follow the trend, but ignore that the hottest industry is not only the most competitive, but also completely unfamiliar to them. This is very wrong.

Pulse conversion decision

Before he decided to engage in the catering industry, Liu was actually a successful entrepreneurial model. At that time, he owned three underwear stores in Yubei District of Chongqing and set up a company, which was the leader in underwear sales in this area.

Dramatic changes took place in May 2003. At that time, he saw in the newspaper that a famous local catering enterprise had become one of the top 50 famous enterprises in Chongqing in just three years, and the boss's personal income was 50 million. He is easily tempted when he faces the bottleneck period of business operation. Liu, who grew up in Chongqing, decided to set foot in the catering industry because he thought the catering industry had a large market space and was in line with the habits of local consumers. At that time, he even thought that the big shops and small shops all over the street were doing well, so the success of this industry would certainly come easily.

Abnormal item

Chongqing's hot pot is very famous, but Liu feels that there are too many competitors in the same industry and decides to find a brand-new product to intervene. On a trip to Fujian, he accidentally tasted a famous dish in Taiwan Province province? Ginger duck, he quickly decided to use this dish as the main course of his restaurant.

In September of that year, Liu invited a chef who specializes in ginger duck from Xiamen with a high salary, and invested more than 400,000 yuan to open a Taiwan Province ginger duck restaurant in Chongqing. This faint Taiwan Province flavor makes Chongqing people who are used to spicy food feel very fresh. 100 square meter shop is full almost every day. In the first month, Liu's sales reached more than 80,000 yuan, and in the second month, it rose to100,000 yuan. After that, it is generally 654.38+ 10,000 ~ 654.38+05,000 yuan.

Success seemed within reach, and Liu decided to expand the scale. To this end, he selected a first-floor storefront with an area of more than 500 square meters in a famous local restaurant street, took over the second floor of the storefront a month later, and invested 500,000 yuan to decorate it, and opened in mid-2004.

To his surprise, business suddenly became cold and cheerless. Whether it's an old shop or a new model shop, the number of guests every day is much less than originally expected. After providing promotion and advertising activities, Liu thought that consumers' tastes had changed, so he decided to switch to chilli shrimp, which was very popular in Chongqing at that time.

Unfortunately, at this time, restaurants operating chilli shrimp are everywhere in the same area. Liu can't find a better chef to cook, so business naturally doesn't improve. A year later, Liu finally had to fire the workers and close the shop.

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The biggest risk of blindly following the trend is that entrepreneurs tend to ignore investment risks. Because there are many successful people in the market, entrepreneurs can easily only see the successful conditions of successful people when evaluating projects, but can't observe the inherent risks of the industry itself, especially when entrepreneurs are completely unfamiliar with the industry, such risks will be more amplified.

prescription

Before deciding to invest in a project, make sure you know the following points: How do the top three industries make profits? Why do people who leave this industry fail? Are you familiar with most products (services) in this industry? Do you have potential customer resources?

As long as the above problems are carefully considered, it is easy to draw a conclusion whether the industry is suitable for intervention. Of course, controlling the scale of enterprises reasonably is also something that must be considered. But in any case, you should keep in mind before looking for entrepreneurial ideas that the factor that determines the success of entrepreneurship always lies in you personally, not how successful others are.

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