Marketing methods of food and beverage outlets

Marketing methods of food and beverage outlets, many people now like to open restaurants, catering businesses and restaurants. Some people pursue big and comprehensive, while others like small and beautiful. Either way, the important thing is to make money. Let's take a look at the marketing methods of food and beverage outlets. Marketing methods of food and beverage outlets 1

1. Preface

During the exploration and development of food culture for thousands of years, the hardworking people in China have gradually formed four major cuisines with different styles, such as Guangdong, Shandong, Hunan and Sichuan, and foods with local characteristics. Beijing roast duck, a famous food in Beijing, is red in color.

The meat is tender, the taste is mellow, and it is fat but not greasy. It is known as "delicious in the world" and is famous at home and abroad. Duck King Roast Duck is a new type of roast duck developed by modern roast duck chefs adhering to the traditional roast duck technology. The surface color of the roast duck is golden and shiny, the outside is crisp and fragrant, and the inside is tender. It has a special delicious taste and is the best among roast ducks.

The development trend of Xuanhua catering industry today can be summarized as follows: rapid development, expanding scale and prosperous market. However, prosperity at the same time means intensified competition. There are always restaurants that fall down and new ones stand up, but there are always a few that stand firm in the big waves and continue to grow and develop. As the representative of Beijing new roast duck in Xuanhua catering industry, "Duck King Roast Duck" should become a famous signboard.

Second, market/enterprise analysis

There is also fierce competition in Xuanhua catering market. All kinds of hotels and restaurants compete for Xuanhua's limited catering resources, which impacts diners' taste and vision.

To be successful, a hotel must meet the following conditions:

(1), having its own characteristics.

(2) comprehensive (quality) management.

(3) Sufficient market operating funds.

(4), innovation, constantly bring forth the old and bring forth the new.

these conditions are indispensable, otherwise, it will be a flash in the pan. This is also the reason why many hotels and restaurants have opened their doors and quickly disappeared.

Oriental Duck King Restaurant is a new restaurant based on the original Oriental Food Court. After years of publicity and operation, Oriental Bath and Oriental Food Court have gained a certain popularity in Zhang and Xuan areas, especially in Xuanhua. If we can use the popularity of "Oriental" in Xuanhua to promote Oriental Duck King Restaurant, improve the quality of dishes (experts' comments are slightly poor) and strengthen personnel training and management, we will surely become a rising star in Xuanhua's catering industry.

third, marketing planning

the purpose of catering service is to satisfy customers, and only when customers are satisfied can hotels make profits. To do a good job of quality service, it is inseparable from the efforts of employees within the enterprise. The success of internal staff marketing is based on comprehensive (quality) management, effective incentive mechanism and good corporate culture atmosphere.

Duck King Restaurant has been in business for two months, and now it is holding a preferential activity of "Rewarding Consumers' Care". Taking this opportunity, we should combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this activity.

1. The purpose of this activity is to increase the influence of the brand "Oriental Duck King Restaurant" and enhance its popularity and reputation. Enhance the "Oriental" image and enhance competitiveness. Strengthen employees' corporate loyalty and centripetal force. Improve employees' service awareness and work enthusiasm. Further enhance the "Oriental" corporate culture. Increase sales and profits. Lay a good foundation for the next better development.

2. Activity time: July 1-15, * * * for 15 days.

3. Number of participants: all employees in the East, customers dining, etc.

4. Customer satisfaction, employee satisfaction, management improvement, and cultural innovation

4. Specific plan planning

(1) SP plan

1. "Smile service"

During the activity, all employees will smile and serve, and be meticulous and patient, so that customers can come back satisfied on impulse and improve their perceived consumption value. The specific implementation is as follows:

A mobilization meeting will be held before July 5th, and a "service contest" will be held among waiters from June 6th to May 5th. A special page will be set up in the lobby, and the "service star of the day" will be awarded daily, and material rewards will be given.

2. Special price

(1) A special dish is launched every day, and the sample is not repeated every day.

(2) Give some dishes along with the customer's order, such as two side dishes if you spend RMB 111. Above 211 yuan, add 2 cold dishes. Above 511 yuan, add 4 cold dishes, etc.

(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption.

(II) Internal marketing scheme

Internal marketing is a management strategy, the core of which is to develop employees' customer awareness, and then to market the products and services to the external market. This requires two-way communication between employees, employees and enterprises, * * * to enjoy information, and to use effective incentives.

1. Strengthen warmth management within all employees, and require each employee to treat other employees as their own customers and serve them like customers. And in the future work, the internal staff marketing will be fixed.

2. essay competition

internal staff's essay: "my choice-the east" (written by all employees, one for bathing and one for catering. The purpose is to cultivate employees' love for the "Oriental" and let everyone work together to create "New Oriental"! )

Requirements:

(1) What happened around Oriental Duck King Restaurant and Oriental Bath can be work experience, feelings, messages, etc.

(2) the genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.

(3) The deadline is July 3rd.

encourage all employees to contribute actively. In this essay activity, 1 first prizes were awarded and 211 yuan was awarded. 2 second prizes, with a bonus of 111 yuan. Five third prizes, 51 yuan. And focus on the exhibition.

3. Cost-saving Competition

Through a series of activities, re-educate internal employees and provide their enthusiasm.

(3) product marketing plan

1. While promoting special catering, we will promote couples' packages, business packages, family packages and filial piety packages. For example, the couple package can be launched in 38 yuan, 48 yuan, 58 yuan, etc.

2. Green family banquet: With the improvement of living standards, people's diet is not only to solve the problem of adequate food and clothing, but to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, promote fresh green food. Cooking methods combined with modern consumption fashion, so that the dishes flavor and nutrition. In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and balance the diet to meet people's health requirements. It is strongly recommended that the kitchen be launched!

(IV) Cultural marketing plan

Promote the "Oriental" corporate culture to consumers and enhance the influence of oriental enterprises in the target consumer groups.

Make the environmental picture of Duck King Restaurant, the production flow chart of roast duck and the hotel's spiritual slogan (Oriental Duck King Restaurant reminds you: pay attention to eating health) on the bus body, so that customers can take "eating" as a kind of enjoyment and forget to return.

v. advertising marketing scheme

in the modern society with developed information, the media is undoubtedly the media that attracts the public's attention. According to the characteristics of different media with different media audiences, the market positioning and target customer positioning can be carried out reasonably, and the media can be selected reasonably to place advertisements, and the coverage rate cannot be pursued unilaterally, resulting in the waste of advertisements.

the combination of hard advertising and soft advertising, both soft and hard, has achieved better results. Use media integration to achieve small input and large output.

VI. Effect analysis

1. Make publicity and build momentum to make consumers have a strong sense of memory, cause good word-of-mouth publicity, and improve visibility and reputation.

2. The store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers to the enterprise.

3. Through service competition, essay competition and cost-saving competition, employees' sense of belonging and centripetal force can be greatly enhanced, and their work enthusiasm can be improved.

4. Increase the turnover through promotion.

the "service star of the day" was awarded and given material rewards.

2. Special price

(1) A special dish is launched every day, and the sample is not repeated every day.

(2) Give some dishes along with the customer's order, such as two side dishes if you spend RMB 111. Above 211 yuan, add 2 cold dishes. Above 511 yuan, add 4 cold dishes, etc.

(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption. Marketing methods of restaurants 2

1. Theme of activities

Thank you, Mom!

second, the activity time

xx month xx day-xx month xx day.

third, the main category

catering.

IV. Activity content

Activity 1: "Send xx family photos"-the happiness of the whole family is a gift for mom!

during this activity, customers who have made a total purchase of over xx yuan can get a free photo card of xx family photo with the valid shopping voucher of that day. Each person is limited to one.

collection place: south gate * * * special gift room for space enjoyment.

activity 2: "thank you, mom!" Family sale

Participating categories: women's wear, household goods (gifts), knitted underwear.

sale place: south gate * * * enjoy the space.

special sale time: xx month xx day-xx month xx day.

activity 3: "mom model show"-the most beautiful thing in the world is always mom!

location: west square.

time: 3: 11-4: 31 p.m. on xx day, xx month.

note: live interactive questions and answers will be interspersed during the catwalk, and there will be prizes for correct answers.

activity 4: "carnations for mom"-the flowers are full of children's hearts.

activity time: xx month, xx day.

customers who shop on the same day can get a carnation with a single receipt (over xx yuan). Each person is limited to one.

collection place: south gate * * * special gift room for space enjoyment.

activity 4: "most like mother and daughter, mother and child" evaluation.

registration time: xx, xx, xx.

registration place: ximen general service desk.

registration procedures: to register a mother or daughter, you need to hold a household registration book and 1 photos (more than 5 inches) of your mother or daughter's life.

Competition time: 3: 11 pm on xx. Venue: West Square.

competition form: announced on the spot.

award setting:

there are xx first prizes, and each prize is worth xx yuan.

there are xx second prizes, and each prize is worth xx yuan.

there are xx third prizes, and each prize is worth xx yuan.

V. Solemnly declare

During this activity, it is absolutely forbidden for the shopping guide to raise the price or collect the cashier without permission. If the counter violates this regulation, the mall will impose a fine of _ yuan on the merchant!

for the above two kinds of violations, the whistleblower will be rewarded with xx yuan, and the offender caught on the spot will be rewarded with xx yuan.

VI. Notes on settlement issues

The original settlement method remains unchanged, and at the same time, the settlement process of the "Carnation to Mother" activity on xx is as follows:

1. Customers will collect carnations at the gift-giving office with a single receipt (spending over xx yuan) on that day.

2. The staff verifies the legality of the receipt.

3. register by department (the top three departments of the mechanism receipt), that is, each department has a Flower Donation Registration Form, in which the sales code and the number of the shopping guide are registered.

4. Stamp the receipt of the mechanism with the gift badge (or words).

5. Give the customer a carnation.

6. As soon as the gift giver goes to work on xx, xx, the gift giver will hand in the Registration Form of Flower Giving on xx, xx to the finance department.

7. according to the registered sales code, the finance department inquires about its suppliers and registers the supplier code in the designated position in the flower-giving registration form. Before 11: 11 on the same day, it will be sent to the heads of relevant departments.

8. The department head is responsible for checking the sales records with the shopping guide.

9. If you have any objection, please contact the staff of the Gift Office.

11, before 18: 31 on the same day, it is checked correctly, and the department manager signs and confirms that the Flower Donation Registration Form is returned to the financial floor accountant.

11. The floor accountant shall enter the supplier's fees according to the confirmed Flower Donation Registration Form, each of which is xx yuan.

12. The floor accountant will file the Flower Donation Registration Form.

VII. Explanation of "Return"

1. Goods purchased by customers during this activity and any previous activities are not allowed to be returned without a bill.

2. Return: When customers shop during the activity, the mall will refund cash according to the actual payment amount on their shopping vouchers. If the customer has received the prize or gift in this activity, it must be returned together with the prize or gift. If it cannot be returned after use, the customer must pay the corresponding cash, which will be directly deducted from the refund, and the insufficient part will be made up by the customer. Marketing method of food and beverage outlets 3

In order to effectively solve the difficult and hot issues of food and beverage safety that people care about, prevent food-borne diseases and food poisoning accidents in summer, and ensure the food safety of the catering industry in our town. According to the spirit of Notice No.21x43 of Hengshui Municipal Government and Notice No.21x44 of Notice No.21x44 of Rural Food Market on Large-scale Clean-up and Large-scale Payment, and the requirements of County Food and Drug Administration on Special Renovation Work Plan for Catering Food Safety, the town party committee decided to carry out a two-month special rectification action for catering food safety in the whole town. The scheme is as follows:

1. Work objectives

Focusing on the main line of catering food safety, we will further standardize the catering service business behavior, further purify the catering service consumption environment, further improve the self-discipline level of catering service industry, and further strengthen the supervision of catering service food safety. Through this special rectification action, we will strive to improve the overall level of catering food safety in our town, reduce the risk of catering food safety in summer, improve the catering service environment of the people, improve the quality of catering service, and prevent and prevent it.

II. Remediation contents

Focusing on the "two certificates" (catering service license and health certificate), management system, food raw materials, food additives, condiments, processing flow and environmental sanitation, efforts are made to carry out the following remediation:

(1) Focus on cleaning up the catering business entities.

if the operating conditions do not meet the food safety standards and related requirements, or catering services are engaged in places other than the approved address, it will be regulated, cleaned up and investigated according to law, and unlicensed catering units will be banned as the focus of inspection.