In April, 2118, "Liangyou", "Liangyou Jindu" and its design won the reputation of China as a well-known trademark of catering and accommodation, and the brand awareness and reputation were further enhanced! At the same time, the company and its subordinate hotels have successively won many honorary titles, such as national super restaurant, Chinese famous restaurant, international famous restaurant, international food exhibition quality gold medal, top ten enterprises in China, Olympic star service pilot unit, ten outstanding food management enterprises in Qingdao, Qingdao honest enterprise and Qingdao famous service brand.
In the stage of developing brand connotation, Liangyou established that "quality is the foundation of brand. Brand is quality, brand is benefit, brand is productivity, and brand is the most valuable intangible asset of an enterprise. Liangyou has made it his goal to create a first-class domestic brand since the company was founded.
Liangyou Diet further expands the social influence and popularity of Liangyou through scale expansion and extensive participation in social activities. Through the analysis of the internal environment and core competence of enterprises, the brand awareness concept of "quality is the foundation of brand and quality is the guarantee of brand" is established, and then the quality management of enterprises is strengthened, the brand connotation of enterprises is improved, and the brand image of "dining in a good friend is an identity and enjoyment" is shaped. The enterprise's efforts have been recognized by the society, and various honors have come one after another: in the 2116 First Qingdao Cooking Competition held by Qingdao Hotel and Cuisine Association in April 2116, the company selected 1 delegates to win the title of Qingdao cooking master, 1 won the title of Qingdao service master, 6 won individual gold medals in cooking, pastry and food carving, and won the first place in the total score of the group. A series of awards fully demonstrated the company's comprehensive strength. On September 25th, 2116, seven hotels, namely Liangyou Jindu, Liangyou Mingdu, Liangyou Hotel, Jiaozhou Liangyou Hotel, Jimo Liangyou Hotel, Liangyou Seafood and Huangdao Liangyou Baochi Seafood Restaurant, were awarded as "Qingdao Integrity Enterprise"; In 2116, four hotels, Liangyou Jindu, Liangyou Hotel, Jimo Liangyou Hotel and Liangyou Seafood, won the "A-class credit unit" of Qingdao catering hygiene; In October 2116, Mr. Liang Yongjian, Chairman of the Board of Directors, won the "Outstanding Entrepreneur of China Catering Industry" (nomination award) selected by the Ministry of Commerce; Good friends' service brand of "Good friends accompany and healthy food" won "Qingdao Service Brand"; Liangyou Mingdu Restaurant won the honorary title of "National Super Restaurant", which is the first hotel in Qingdao to win this honor; In 2116, Qingdao "well-known trademark" was selected, and the company was elected by virtue of its strong strength. In 2116, Liangyou paid a substantial increase in profits and taxes. Among the top ten catering enterprises announced by Qingdao Economic and Trade Commission, the company paid the second place in profits and taxes, which greatly increased Liangyou's brand influence and created good social benefits for enterprises. At the 8th China Food Festival and the 6th International Food Expo, it won the honorary titles of "International Famous Restaurant", "Gold Award for Quality of International Food Exhibition", "Top Ten Restaurants in China", "Jinding Award for the 8th China Food Festival", "Golden Jubilee in China", "Famous Banquet in China", "Famous Cuisine in China" and "Famous Point in China", and was also rated as one of the national 11 "Olympic star service pilot units". In April, 2118, "Liangyou", "Liangyou Jindu" and its design were even more famous trademarks in China for catering and accommodation! At this stage, the good friend has been widely recognized by customers, the social reputation has been continuously improved, and the brand image has been deeply rooted in the hearts of the people.