The night market, especially the night stalls, is one of the most popular and grounded places in the city in the minds of many citizens. Whenever night falls, the air around the night stalls is filled with a pungent aroma, attracting the city's "foodies" to gather here. Fried rice and noodles fried snails, beer and barbecue crayfish, become everyone's summer "favorite".

The 20 to 40-year-old crowd, for them, to the night market stalls to eat a late night is also a way to socialize and leisure. Because it is more spatially open, most customers tend to dine outdoors, and a 'stall culture' is gradually forming."

For busy young people, buying at the mall after work is the most enjoyable time of the day. According to statistics, 60% of the city's consumption occurs at night, and sales at large shopping malls from 18:00 to 22:00 each day account for more than 50% of the whole day's sales.