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Analysis and evaluation of the theme planning of the advertisement "afraid of getting angry and drinking Wang Laoji"

Be afraid of getting angry and drink Wang Laoji. This slogan is the product of Wang Laoji's company Jiaduobao through Chengmei (Guangzhou) marketing advertising company products and enterprise positioning. It is a more successful and classic case in marketing planning.

Firstly, the characteristics of the product-herbal tea, which can remove fire, are positioned, and it is different from other drinks. Secondly, the advertising language positioning is accurate-that is, the herbal tea market; Once again, the advertising effort is appropriate, and the advertising promotion is in place. You can watch its advertising short film.

finally, it just started to sell food and beverage channels, and its strength is relatively strong.

This year, it is the donation that has donated the national pride and pride of China people.