for some small beauty salons, the publicity is definitely not as good as that of some large art academies, so what can our small beauty salons do to attract consumers? According to the experience of some successful people in the past, Xiao Bian summed up the following points: 1. Increase investment. For some small beauty salons, we should properly publicize in some newspapers, magazines, websites, TV stations, etc., or print some publicity materials, and express all the information we want to promote, products and store service features to our consumers through publicity materials, especially in the peak sales season.

2, pay attention to the design of the shop name. The name of a beauty salon must be simple and elegant, with considerable kindness and affinity, so that people can be attracted to it when they see the name. For example, if you want to open a beauty salon, you'd better call it a so-and-so image design center, a professional nursing center, etc., and raise the service to a new level. A complete store name sign includes information such as the name of the store, the products it deals in, the location of the house number, telephone number, etc. 3. Pay attention to the decoration of the store. For a beauty shop, it must leave a neat and beautiful impression on the decoration, so that people want to go in and have a look even if they don't want to have their hair cut, which is the most important thing to attract popularity. It is necessary to post more posters on products in the store to make the atmosphere look happy and let our consumers feel happy without a lot of investment.

4. Increase the cultural atmosphere in the rest area of the store, put some new fashionable hairstyle publications, and if there are some holidays, you can engage in some activities to expand consumers' feelings. Generally, banners, monuments and so on will be used for publicity.

5. Carry out some promotional activities regularly. In beauty salons, we must carry out some activities to attract consumers, such as holiday discounts, price reductions, special services, etc., and we can also give some corresponding discounts.