Summary: 1. Therefore, the value of a trademark cannot be accurately estimated, and there is great uncertainty. There are rumors of high-priced trademark transactions from time to time. 2. After reading the novel The Legend of Mi Yue, Wang Chao fell in love with the word "Mi Yue" and wanted to open a pastry shop under this name, so he spent more than 4,000 yuan to successfully register the trademark "Mi Yue". 3. Liu Mei Chicken wants to explain to you the importance of "brand" to the company and franchisees. During this time, many customers consulted the chicken and said, "As long as the marinade or technology of Boss Zhou's chicken is not allowed to join?" Every time, my sister Liu Can will only say "I'm sorry" regretfully! Chicken Liu Mei has always stressed to customers that our boss chicken Liu Mei is not selling materials and technology, but joining brands. Why emphasize brand joining? Sister Ji wants to explain the importance of "brand" to the company and franchisees. Brand is an identification symbol, a spiritual symbol, a value concept and the core embodiment of excellent quality. The process of cultivating and creating brands is also a process of continuous innovation. Only with the power of innovation can we be in an invincible position in the fierce competition, and then consolidate the original brand assets to participate in multi-level, multi-angle and multi-field competition. As we all know, the product itself is lifeless, only the product has no brand, or the enterprise with only OEM and no brand has no vitality and sustainability. Brands can increase the value of goods and services and create goodwill through positive association. Brand is a visual sketch provided to shoppers, which can provide companies with competitive advantages, simplify and accelerate customers' purchase decisions, and reassure consumers after purchase. For consumers, brand name is the first hint of product consistency and quality. The following example will tell you what a brand is! After explaining the importance of the brand, let's talk about the important part of the brand-trademark! How valuable is the trademark? Trademark has the same value as charm, and its value changes with fame, operation and market demand at any time and place. Therefore, the value of a trademark cannot be accurately estimated, and there is great uncertainty. There are rumors of high-priced trademark transactions from time to time. Today, Chicken Liu Mei will take stock of the sky-high trademarks in recent years with everyone. 1, after the bankruptcy of the company, only the trademark was sold for 5.02 million yuan +20 165438 2006+0.25, and the bankruptcy case of Guangdong Yinyibai Innovation Aluminum Co., Ltd. (20 15) was made by Fofamin Erpozinuo. 14, with its "golden hundred" and "silver hundred". 2. Modern trademark, worth 40 million yuan 1996. In Hangzhou, Zhejiang, Zhang Pengfei registered 45 kinds of "modern" trademarks at the same time. After the listing of Hyundai Motor in Beijing and South Korea in 2002, it was found that the "Hyundai" trademark had already been registered. The chairman of Beijing Hyundai Motor Co., Ltd. turned to the door and went to Zhang Pengfei to discuss the matter in person. In the end, Zhang Pengfei transferred the "Hyundai" trademark of the car, and at the same time obtained the exclusive distribution right of Hyundai in Zhejiang, with an estimated value of about 40 million yuan, and the 4S shop he operated made a profit of 400 million yuan that year. 3.Ipad trademark, worth $60 million. In 200 1 year, Proview Technology (Shenzhen) Co., Ltd. registered the trademark of Ipad in China and other countries in the world to produce an Internet personal access device, but it went bankrupt due to poor management. Eight years later, Ipad entered China, and trademark infringement disputes followed. After three court sessions, the case finally ruled that Apple lost the case. 20 12 June, Guangdong Provincial High Court informed that Apple paid 60 million US dollars to settle the trademark dispute of Ipad. Apple, a well-known company, was forced to spend $60 million on four letters in China because it didn't register the Ipad trademark first. 4. At the end of June, 2007, the registered trademarks of Hunan and Hubei were worth 654.38+0.3 billion yuan. The serial trademarks of Hunan and Hubei love were once recognized as "well-known trademarks in China", which are real gold-lettered signboards. In 20 15, Zhongke Wang Yun transferred a series of trademarks of "Xiang Eqing", and the trademark transfer price was as high as 65438+300 million yuan. More than 50 years ago, people's communes appeared like mushrooms after rain on the land of China, and then disappeared into the dust of history. The word "people's commune" is an extremely vague concept for many of us. 20 16 12 1, the registered trademarks of "Jiangnan People's Commune" and "People's Commune" will be auctioned in Taobao, with the starting price as high as 2 million, attracting more than 2,000 people's attention. 6. The trademark of the New Third Board has been registered at a price of 57 million. The New Third Board refers to the national equity trading platform of non-listed companies, which is the third national securities trading place established under the Securities Law with the approval of the State Council after Shanghai Stock Exchange and Shenzhen Stock Exchange. However, the "New Third Board" trademark was registered first by a company named Qingdao Financing Enterprise Management Consulting Co., Ltd. ... When asked how much it would cost to buy out, the person in charge of the company indicated the price of 57 million. After registering "Mi Yue" trademark 16 months for more than 7.4000 yuan, with the popularity of "The Legend of Mi Yue", not only Liu was ignited, but also a young man in Zhengzhou, Wang Chao. All this is due to the trademark "Mi Yue". After reading the novel The Legend of Mi Yue, Wang Chao fell in love with the word "Mi Yue" and wanted to open a pastry shop under this name, so he spent more than 4,000 yuan to successfully register the trademark "Mi Yue".