The "14th Five-Year Plan" outlines "protecting and developing Chinese time-honored brands and enhancing the influence and competitiveness of independent brands". On June 5438+ 10 this year, the Ministry of Commerce and other eight departments issued the Opinions on Promoting the Innovative Development of Time-honored Brands, demanding "promoting the sustained, healthy and high-quality development of time-honored brands" to meet the people's growing needs for a better life.

Today's time-honored brand is no longer frontispiece's unchanging product for a hundred years. Many time-honored enterprises catch the express train of internet technology, constantly innovate their business methods and products and services, and strive to enhance their development vitality. From now on, we will launch a series of reports on "Old Brands with New Vitality", visit old brands in the fields of catering, beauty, clothing, shoes and hats, food and beverage, analyze their new practices and explorations in innovative products and transformation methods, and discuss how to give full play to their cultural and brand advantages and make greater contributions to further releasing their consumption potential.

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Time-honored brands are a golden signboard in the eyes of consumers and diners. In 2006 and 20 1 1 year, the Ministry of Commerce recognized two batches of * * 1 128 Chinese time-honored brands respectively, and successively recognized more than 3,000 local time-honored brands such as Beijing Quanjude, Emei Restaurant and Guangzhou Restaurant.

In recent years, a number of time-honored restaurants adhere to the business philosophy of customer-oriented and advancing with the times, conform to the trend of consumption upgrading, and innovate and develop while adhering to the cultural connotation.

Highlight the background of traditional culture-cultural characteristics are more intense.