How does digital operation help stores bring business? How to make the system serve employees and improve the efficiency of stores? How to provide personalized service for members through digital means? Xiao Xiang, who advocates the service concept of "private decision-making at will", gave the answer: through "paperless" digital operation means, we can provide better service experience for consumers and continuously improve the operation efficiency of stores. How to do it specifically? Look down together! PART0 1 online and offline integration, digital help store operation elephant pinch Changle SPA has set different functions in its system background according to different roles such as guests, physical therapists and store head office. Guest: order food online through the applet and comment in the applet after the service. Manager: Check the current physical therapist's schedule by making an appointment for a kanban. Physiotherapist: receive service reminders through small programs, understand guests' preferences and provide customized services. Headquarters: Stimulate customers to place orders online through online marketing activities, automatically recommend nearby stores through the system, and guide customers to make an appointment for the store experience. As a result, the elephant has caught the online and offline integration of products and services, so that digital help can be implemented in store operation and management. PART02 Digital membership system, improving repurchase rate In view of the current consumption characteristics of "fan economy" and "paying for membership", Elephant Pinch Changle SPA carries out integrated operation and management of members through the background system: building member portraits, accurately marketing members, defining complete member labels, recording their purchases, services, evaluations, return visits, etc. in detail, forming complete member portraits and providing more refined services for different types of members. (Elephant Pinch Changle SPA Operation Background Record Member Portrait) (Elephant Pinch Changle SPA Operation Background Precision Marketing Section) The member experience runs from online to offline, and members can make online appointments and purchase products at any time. Online, members can choose the nearest store experience service. Stores will bring high-quality service experience to consumers, strengthen consumers' trust, and greatly improve the repurchase rate. PART03 from the public domain to the private domain, dig deep into the value elephant of a single customer and pinch Changle SPA. By opening many platforms such as WeChat official account and Tik Tok, traffic is introduced from public domain to private domain, thus quickly building a private domain traffic pool for brands and stores. (Elephant pinches Changle SPA from the media platform) (Elephant pinches Changle SPA operation background) From scale economy to single-customer economy, the change that the brand needs is to develop single-customer economy, that is, to deeply tap the value of each customer. The strategy of attracting customers with content, dividing customers with concessions and retaining customers with projects will help elephants continue to influence and transform customers. On the basis of good products and strong brands, we will optimize the service experience of offline stores and greatly improve management efficiency by establishing an effective digital operation system. Elephant Clip Changle SPA will continue to explore the empowerment of "digital operation" to stores and brands, and realize the steady improvement of customer loyalty, brand reputation and performance.