Introduction of Tianjin Tiens University's Undergraduate Major: Marketing Major
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Marketing major (hotel marketing direction)
Training objectives
Founded in 2008, this major is characterized by "marketing+hotel management", aiming at cultivating applied professionals who master the basic knowledge, theories and methods of marketing and hotel management, have good professional ethics and modern hotel and service industry management concepts and consciousness, and can engage in related management, operation, planning and consulting work in high-end service industries such as high-star hotels and high-end catering institutions.
Main courses
Management, microeconomics, marketing, market research and prediction, consumer behavior, introduction to hotel management, hotel marketing practice, hotel catering management.
Cultivation specification
1. Master the basic theories and knowledge of hotel management and marketing;
2. Familiar with China's principles, policies and regulations on hotel management and marketing, and understand the practices and rules of the international hotel industry;
3. Master the ability of hotel market investigation and prediction, hotel market development, hotel marketing planning and hotel product sales;
4. Be familiar with the basic business processes of various departments of the hotel, and master the business capabilities of hotel front office management, room management, catering management, entertainment service and management;
5. Have strong language and writing skills, and be proficient in using the Internet and modern information technology to engage in hotel marketing;
6. Understand the theoretical frontier and development trends of this discipline, master the basic methods of literature retrieval and data query, be able to analyze and study hotel marketing business problems, and have strong social adaptability and innovation ability.
Academic system and degree
The academic system lasts for 4 years and a bachelor's degree in management is awarded.
Employment position
Graduates can engage in management, operation, planning, consulting and other work in the high-end service fields of hotels, tourism, catering, luxury goods, media, health, pension, real estate, aviation, medical care and other industries.
Occupational characteristics
This professional course combines marketing and business knowledge with the actual operation of the hotel, focusing on cultivating students' communication, cooperation, interpersonal communication and leadership skills. Students can be recommended by the school to get paid internships and job opportunities in domestic famous hotels or other high-end service industries, gain valuable work experience and take the lead in the workplace.
Marketing major (network innovation marketing direction)
Training objectives
Founded in 2008, this major is characterized by "network+innovation+marketing", aiming at cultivating all-round development of morality, intelligence, physique, beauty and labor, mastering the basic knowledge, theories and methods of marketing and the Internet, mastering the innovative marketing methods of modern enterprises, and having the ability to use modern information technology tools to process and analyze network data, build marketing websites, optimize search engines, network marketing and planning, and manage innovation and entrepreneurship.
Main courses
Management, accounting principles, marketing, enterprise strategic management, market research and prediction, consumer behavior, network marketing and planning.
Cultivation specification
1. Master the basic theories and knowledge of Internet and marketing;
2. Familiar with the principles, policies and regulations of Internet and marketing in China, and understand the practices and rules of international network marketing;
3. Master the basic abilities of online market research and prediction, online marketing and planning, online sales management and marketing services;
4. Master the ability of marketing website construction, front-end display optimization, network entrepreneurship and entrepreneurship management;
5. Understand the theoretical frontier and development trend of this discipline;
6. Have strong language and writing skills, and be able to skillfully use the Internet and computers to engage in online marketing;
7. Master the basic methods of literature retrieval and data query, be able to analyze and study the online marketing business problems by qualitative and quantitative methods, and have strong social adaptability and innovation ability.
Academic system and degree
This major lasts for four years, and students are awarded a bachelor's degree in management.
Employment position
E-commerce operation specialist, customer service specialist, website promotion specialist, online sales representative, salesman, product purchasing specialist, product manager, self-employed person, etc. In the next 5- 10 years, some students will be able to grow into professional e-commerce managers, key account managers, SEO engineers, SEM optimizers, new media promotion and operation planning, e-commerce operations and other high-paying talents.
Occupational characteristics
This major is based on marketing theory and has the characteristics of "networking" and "innovation". Supported by the three platforms of "promoting learning through competition, integrating production and learning, and skill certification", the goal is to cultivate four types of talents: enterprise, network, entrepreneurship and management.
Tianjin Tiens College Profile: Marketing Major has been announced. For more information about Tianjin unified recruitment, please pay attention to the Tianjin unified recruitment page.
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