1. Adhere to the principle of being clear at a glance.

The so-called clear at a glance means that in the decoration and design of the facade, it must be straight to the point and clear at a glance, which means that customers passing by can see the goods operated by the store at a glance. This can be expressed in words, pictures and, of course, a unique logo.

2. Stick to the principle of simplicity

The so-called simplicity principle refers to the furnishings and decoration style in the store. For any store, no matter what kind of products it operates, if the store is squeezed too slowly and accumulated too slowly, it will always give people a sense of depression, so that they will not stay in the store for too long. On the contrary, these simple shops can give customers a pleasant effect, so they will stay for a long time, so potential customers appear.

3. Decorate according to the characteristics of the product

A lot of knowledge about shop decoration has mentioned a very important content, that is, the decoration must reflect the characteristics of the product and integrate the decoration style with the characteristics of the product. This is the best publicity for the product itself, so that customers can feel the advantages of the product and increase sales. In the decoration, we should fully consider the characteristics of the product, and then carry out targeted decoration.

Second, pay attention to the details of shop decoration.

1. Create a theme mood

In the design, a theme is established according to the characteristics of goods, and a set of decorative techniques are formed around it to create an artistic conception, which is easy to give consumers deep feelings and memories. For example, in the children's animal toy store, the theme created by the designer is a paradise in the forest, and the fluffy animals are crawling, lying and leaning on the trees, which is very lively and lovely. Although the decoration design of this store is simple, it is not weak in attracting small customers.

Repetitive theme

Some shops specializing in a brand-name product often use the product logo as decoration, which appears repeatedly on the door head, wall decoration, display device and packaging bag to enhance the customer's impression. A variety of shops can also use a certain pattern as a theme in decoration to deepen customers' memory.

Attention door

For a shop, the door is a person's face. No matter how little you pay attention to it, the importance of the door is well known. The first time to attract the attention of outsiders, tell others what kind of product sales company this is and what kind of company image it is. The door head is roughly divided into two parts. One is the design part, focusing on color, whether it meets the design requirements of the store and whether the use of product LOGO is more attractive. The other part is the material part. Simple inkjet printing is a small company's job, and taking pictures can sometimes be fancy. Now the most popular is the production of acrylic change, which can increase the trust of customers, but we should also pay attention to the on-site effect; Lighting is indispensable. If the internal lighting of the light box is too dim or the internal lighting effect is not good, you can consider using external spotlights.

Be flexible

Consumption trends are constantly changing, so stores should be able to adjust their layout at any time. Some foreign stores make some adjustments every week to give customers a new impression. Because of this, some flexible designs have also appeared in large numbers. For example, the ceiling of some shops is a grid track, and the display rack is an R-shaped steel wire rack hanging upside down on the track, which can be replaced at will, which is very convenient for the owner to adjust. The display, color and texture of goods all require the interior design tone of the store to play a foil role, and try to highlight the color of goods.