Origin of LOGO

The face in the logo of South Beauty is taken from Liu Zongmin, a face-changing character in Sichuan Opera, who was a great general under Li Zicheng, brave, fierce and clever, and was known as the "God of Wealth" by the folk people, which means to attract wealth, drive away evils and ward off evils, and the company chose this face as its LOGO after being re-created by a world-famous graphic design master. South Beauty has chosen this face as its LOGO after the world-famous graphic design master's re-creation, aiming at inheriting and expanding China's 5,000-year-old culinary culture with the spirit of modernity and building a world brand in China's catering industry through wisdom, courage, and willpower in the process of the company's growth.

LOGO pattern

The yellow "human" shape in the middle of the face of the face of the door at the center of the eyebrow represents South Beauty's people-oriented, people-oriented management, and the management idea of emotion in reason, and the eyes are like the eyes of a tortoise, which symbolizes that South Beauty's corporate base is evergreen and its employees are healthy and safe. The corner of the two sides to the forehead is the "Ruyi" pattern, representing the South Beauty auspiciousness, prosperity and prosperity, the chin and mouth of the pattern as a golden treasure, symbolizing the South Beauty business is booming, the source of wealth.

LOGO COLOR

Red: symbolizes strength, creativity, and aggressiveness, representing South Beauty's spirit of courage and challenge, signifying that South Beauty will never compromise in the face of difficulties, and also representing that South Beauty is a team with strong vitality.　　Black: It is the color of individuality and dignity, both modern and classical, and is a fashionable color all over the world. It represents the dignity and fashion of South Beauty.　　White: is the symbol of perfection and ideal, representing that South Beauty always pursues perfection and creates perfection in the process of leading the new fashion of restaurant culture.　　Yellow: a symbol of harvest, representing that South Beauty will continue to create value and wealth for society.

LOGO Allegory

"Pretty" stands for fashion and elegance, and "Jiangnan" means that the food environment we provide for our customers is a space that is "not Jiangnan, but more like Jiangnan". "We organically combine the softness of the water town, the warmth of the southwest, and the majesty of the north, and perfectly combine the spatial art environment with the traditional culinary culture, and form a unique catering culture through the technique of Chinese food and western food, and knead the Chinese and western business concepts into a whole, when you are in the fashionable, elegant, and favored environment of South Beauty, you will feel the rare comfort and tranquility of the city. calmness