As the king of ducks, Quanjude now faces a headache. Shops close, customers decrease, and performance declines. Quanjude, which is favored by capital, is now in trouble. Quanjude's financial report for the first half of 2020 shows that it achieved an operating income of 3 1 30,000 yuan, and lost1100 million yuan in the first half of the year alone. Although the epidemic prevention and control in China has achieved good results, the passenger flow in Quanjude has not improved. If this situation continues, there may even be a crisis of bankruptcy. During the epidemic, a large number of restaurants were forced to close down. Can Quanjude, which has been circulating for hundreds of years, escape this fate?

Quanjude also responded to this matter. The decline in performance was mainly affected by the COVID-19 epidemic. The number of customers received by the company's direct stores dropped sharply, and the recovery of customers was not as good as expected. However, many consumers think that Quanjude is more expensive, related services have to be charged, and the taste is increasingly disliked by the public. Under the catalysis of this epidemic, the operating conditions of Quanjude's stores declined significantly. If effective measures are not taken, other companies will replace Quanjude's position and market.

Quanjude has also changed this. It means that the price of dishes will be lowered and the quantity will not increase, thus enriching the series of dishes and giving more consumers better choices. At the same time, cancel the service fee, reduce the consumption level, and increase the business plan of online takeaway, and increase sales by expanding sales channels.

Waterloo in Quanjude also gives us a lot of inspiration. The core factor of the development of a catering industry is price and taste, not fame and noodles. As long as we put the customer's demand in the first place 1, attach importance to the quality of food and improve the service attitude, then consumers will definitely vote with their feet. Fortunately, the domestic economy is constantly recovering. As long as we can get through the current difficult period, many enterprises and catering industries will resume normal operation.