Image and text source: Chongqing Yichu Yidian Catering Training School

I believe that the mala Tang in everyone's impression is a roadside stall, or a cheap small store with a "XX mala Tang" signboard without special decoration design. But now, mala Tang, a brand with style decoration, beautiful environment and thoughtful service, has suddenly become popular. Mala Tang has also been upgraded in the change of consumer demand. What should I do to upgrade Mala Tang?

It was once rumored that Mala Tang can easily earn millions a year, as if you can open a shop and do business by throwing vegetables in the pot, or even earn dozens or even millions easily. In fact, mala Tang is not without technical content as everyone thinks.

For example, the development of Mala Tang in Yang Guofu and Sean, they are first of all branded, secondly, the dining environment is clean and bright, and they have higher control over the products, fresh ingredients and attention to taste. In order to achieve differentiated competition, Yang Guofu also added New Zealand brand milk powder to the soup base to create a "drinkable mala Tang".

to upgrade mala Tang, we must first change its image.

Traditional mala Tang restaurants are all stewed in one pot. Whether it's roadside stalls, unknown shops on the street or brand chain stores, most of them are boiled in one pot for more than ten hours. The way of "one person, one pot" is clean and hygienic, and it does not taste bad, and it also guarantees diners to eat the original soup. This is undoubtedly a subversion of the mala Tang dining style, which greatly enhances the user experience.

as we all know, it is not difficult to make mala Tang, but it is very difficult to play tricks, either the soup base or the dishes, but the soup base is nothing more than boiled bones, and the dishes are almost the same. But in fact, big bone soup is not new. Whether it can be done or used with real materials depends on the conscience of the business.

as for dishes, besides vegetables, meatballs, tofu and kebabs that can be seen in street shops, some successfully upgraded mala Tang also provides Basha fish, shrimp and even abalone, as well as snacks such as leek boxes and brown sugar zanba, and homemade cold drinks such as cogongrass water and sour plum soup.

More varieties provide customers with more choices, and some items are more expensive (fish, shrimp), which helps to increase the unit price of customers; The cost of homemade cold drinks is low, and customers drive profits.

the shaping of any front-end can't be separated from the support of the back-end. Only by controlling the raw materials, production and processing, store operation and other aspects can we guarantee the quality of all stores and promote brand upgrading. With new thinking, giving categories new ways of playing and vitality, we can create a brand suitable for current consumer demand and future trends.

Yi Chu Yi Dian Mala Tang training, adhere to the selection of high-quality raw materials, authentic technology, standardized technical steps, and completely inherit the taste of Mala Tang. In the store operation, there is more anxiety and guidance suitable for all kinds of stores. Yi Chu Yi Dian Catering Training Center, your good assistant for catering business.