With the popularity of new media such as Weibo and WeChat, vertically subdivided individuals have gradually shown great vitality from the media. Especially in the field of catering, the fan base is popular and the market positioning is accurate. It seems that catering can easily win the pursuit of users from the media.

According to industry insiders, there are four different forms of food from the media: food shop, food menu, food culture and catering marketing and management. Moreover, there are obvious differences in positioning from the media based on different user groups. The first three types of media are mainly food eaters, accounting for a high proportion, while the last category is catering practitioners. It is not easy to do catering from the media, and the content and presentation form are very important.

Besides the wonderful content, offline activities are also very important.