How to promote e-commerce

Platforms like the familiar TikTok, Weishi, and AautoQuicker have a large flow of traffic and can be selected for precise placement. This kind of promotion says goodbye to boring text, and presents the content to customers through beautiful videos, which spreads faster and stimulates users' desire to consume.

To do a good job of promoting the e-commerce platform, first of all, we need to choose the right way to promote. There are many ways and means of promotion in the market, but it is not necessary to use, or what others use to follow the trend. Rather, it is necessary to choose the appropriate promotion channel according to the characteristics of the user and the use of different scenarios. Secondly, within the promotion budget, the promotion should be gradual.

In the early stage of the launch of the e-commerce platform, in addition to some necessary promotional means, it is more important to first accumulate a number of high-quality seed customers, and through different channels or incentives, encourage them to put forward real feedback and improvement suggestions on the e-commerce platform. According to these feedback suggestions, improve their own e-commerce platform, and later on, after accumulating more fans to invest in more appropriate promotional resources, different stages of the choice of different promotional methods.

WeChat small program how to do promotion?

Small programs are common in our lives, then, what are the promotion channels, the following gives you a detailed introduction.

1, offline posters

Offline scanning is one of the most basic ways of customer acquisition of small programs, through the WeChat scanning QR code or small program code, you can enter the small program, the businessman can combine the small program code with the marketing activities, through the posters or easy to display, to attract the user to actively scan the code to participate in the activities.

2, offline single page promotion

Small program code or small program QR code can also be placed on a single page or tri-folded pages, distributed in the vicinity of the store, the same can be attractive marketing activities, or the store's special services, to attract users to scan the code to enter the small program, for the store to attract traffic.

3, offline activities to promote

Offline activities to promote is one of the important ways of marketing, merchants can hold some offline activities to promote the small program, such as in shopping malls and other places with more traffic activities to promote the small program.

4, WeChat search - seize the name of the small program

A good name, a word in line with the user's search habits to bring the traffic is unpredictable. The name of the small program is unique, according to the user's search habits and product characteristics, as early as possible to register in line with the user's search habits of the name of the small program, is more likely to be searched by users.

Title naming suggestions: under the premise of ensuring the reflection of business operations, try to use WeChat index higher keywords for naming, do not set up too long a small program name, other keywords can go to the custom keywords to configure.

5, small program name search optimization

WeChat search supports fuzzy matching of keywords, so custom keywords will also affect the ranking of the small program. Operators only need to enter the WeChat small program background click "promotion" and then select "add keywords", up to 10 search keywords can be entered. When setting up keywords, you can learn from Baidu's placement techniques while incorporating WeChat's specific usage scenarios.

Picking keywords: you can choose regional words, brand words, crowd words, product words, industry words, and related to the main business. Keywords should try to choose short words, hot words, keyword heat is recommended through the small program "WeChat index" query. WeChat officially provides keyword index data and supports keyword comparison.

Keyword optimization: It is recommended to optimize the keywords every 1-2 weeks according to the data, in order to avoid the error caused by the difference of users' usage habits at different times in a week.

6, nearby small program entrance

In the nearby small program, the small program will automatically show to the surrounding WeChat users within 5 km. Users can buy services directly or navigate to stores right through the small program. A small program can add 10 geographic locations. In other words, a small program is equivalent to 10 times more exposure to the store.

7, card coupon entrance

Merchants can set up a card coupon function for the small program, and through the card coupon interface, you can directly enter the small program. Many users like to earn cheap, through the card coupon to provide consumers with real benefits, prompting them to open the small program to form a direct conversion.

8, small program to jump small program

Small program to jump between each other, not only is the complementary and perfect corporate services, but also allows the spread of small programs between enterprises, each product line to do a small program, tied to the same public number on the main body, jumping each other, each other backflow.

9, public number content jump small program

Businesses can insert text, pictures, small program cards within the public number tweets, click to jump directly to the small program. In this way, through the quality of the content in line with the brand tone to guide users to click on the small program, the formation of "watch and buy" shopping scene, to achieve the transformation of the content to purchase.

10, public number menu

The merchant can place the small program in the public number menu bar, the public number fans will be guided to the small program.

11, public number associated applet push information

The merchant can choose to push the associated information to the public number fans when the public number is associated with the applet, and the fans will receive the notification of the public number associated with the applet, and they can click on it to enter the associated applet.

12, template message

Template message is a small program in WeChat internal push generated for each user. Content classes can use it to prompt for updates, e-commerce classes can use it to prompt for promotions or non-payment, and tools can use it to prompt for completion of daily goals. Each push is allowing users to gradually form a dependence on the small program.

13, WeChat group promotion enter the title

Merchants can push the small program in the fan group, so that the fans spread independently. Fans can be guided to share, and then with the screenshot to receive a small gift, and gradually lead the traffic to the small program.

14, chat small program

The small program forwarded in the group will be stored in the chat small program, convenient to open next time, for industry groups, you can place their own industry small program, easy to open and be found

15, circle of friends, small program code posters

At present, the small program can not be shared with the circle of friends, but the circle of friends of the enormous "Acquaintance traffic" is still the best position for social sharing. And merchants can put the small program code on a beautifully designed poster, share it to the circle of friends, and promote and attract traffic through attractive activities or design-sensitive content.

16, group bargaining and other small program social marketing

Merchants can be through the group, bargaining and other preferential activities to stimulate consumer desire to buy, to achieve rapid fission. Based on the social marketing game, can be in a relatively short period of time, the accumulation of a large number of accurate users, the later merchants can be used to carry out accurate marketing.

17, fission coupon promotion

Customers can get fission coupons after completing the purchase, share them with friends and recommend friends to buy. Merchants can quickly get new customers through fission coupons.

18, social money

Through WeChat's social money function, the user will get "money" after shopping in the small program, and share the "money" to friends/WeChat group at the same time, they have also completed the collection. The program is a great way to get your money back. Friends can also complete a new transaction through the quick entrance after receiving the "money off". This will bring in new traffic through social fission.

19, new media soft text promotion (jitter,, public number, etc.)

With the help of KOL's fan appeal to promote the small program, is not lost in the new media era of a mainstream promotion. Merchants want to carry out accurate promotion, you can look for industry media people or KOL for promotion and dissemination, such as the catering industry can look for food bloggers, through high-quality soft ads, to get accurate users.

20, the online small program of different industries to promote each other

Similarly, through the small program jump small program function, the merchants of different industries only need to bind the small program on the same public number, you can realize the small program between each other to jump to promote.

21, traditional advertising

Traditional advertising can be a period of time to get brand exposure, if you need to make rapid exposure, merchants can be in the subway, the concentration of people looking for high-quality advertising space, to be placed, the ads can be added to the small program code, to guide the offline traffic to directly scan the code conversion.

22, the bottom of the public number advertising

Through the small program public number bottom advertising, e-commerce merchants will build more consumer scenes, accelerate the commercial realization. Merchants can put their own e-commerce small program on the bottom of the public number ads, click on the ads outer layer of the picture directly to jump to the specified small program landing page (currently only support the ability to promote e-commerce promotion and branding activities to promote the two categories).