Why is this so? Because online red stores understand the consumer psychology in the society very well, so they understand that there is still such a group of people in the current society:they pursue delicious food, regard knowing how to eat as a symbol of taste, and regard themselves as social talents. Based on this consumer psychology, the capital tycoons behind some online red stores, through social media, borrowing the big V size on microblogging microblogging, using social networks to incite this group of petty bourgeoisie who are most eager to try new things to gain popularity.

Hi Tea first originated in the Pearl River Delta, and in recent years has attacked Shanghai to the north and recently moved to Hangzhou. Wherever it goes, it has always set off huge waves of Internet popularity. The long lines at the door seem to tell fashionistas that if they don't show up, you'll be behind the times. For this phenomenon, some sociologists have pointed out that the online red store actually adopts the "hunger marketing method", which takes advantage of the herd mentality to deliberately attract attention by queuing up, thus creating suspicion of speculation. Hunger marketing is nothing new. Once went to Taiyuan's Hao Gang, the local famous snacks, is also a practice. Every day, customers wait until 5:30 p.m. before the door opens and a long line forms. The long line at the door seems to tell people, I am very popular, if you do not come, you can not rob me. Hao just sliced up lamb offal, which brought back memories, but in recent years I've been interested in Netflix's "tasty food" because it's mostly unattractive. For example, Xi-cha, a reporter for Jiefang Daily, once conducted a random interview in the local area. Eight out of ten customers said the flavor was mediocre. Similarly, a reporter from Qianjiang Evening News found in his investigation that the milk tea was extremely salty, like drinking seawater, and the tea tasted bland and flavorless, with no aroma. Some thought the 23 yuan price tag, coupled with a line that lasted 3.5 hours, had four words:Won't be coming back!

Even with this goal in mind, people are hired to line up to create an oversupply, and consumers are pressured by "starvation marketing methods": if you don't come to take pictures and make friends, you'll fall behind and lose touch with the most popular high schools. As a result, some of the online red food is under the sign of eating, they are better at creating marketing methods of the problem.

Modest marketing is unavoidable, but food ultimately wins on quality and flavor. There's no need to say much about that.Uncle Cheth, a cheesecake that was once popular in the southern and northern United States, is a cautionary tale that doesn't show up in stores. And where do the many online celebrities they call "Grandpa" and "Grandma" live now? Like the snack bars that now litter the streets, the name seems to bring together all the world's elite and make for a mouth-watering experience, but because of the desire of operators for quick success and immediate benefits, many of these so-called local delicacies are just a collection of flavors that are eventually closed down and relocated elsewhere. As a result, the streets now seem to be full of snack bars, but there are still many people complaining that there is nothing to eat, or that the traditional "old three" are better to savor.