In response to this phenomenon, can only be avoided by taking differentiation. With the competitors to maintain differences between the restaurant is the way of survival, but also the competitiveness of the restaurant. In different geographical areas, belonging to different business forms of restaurant enterprises. Each want to show their own characteristics, with others do not have something to attract customers, retain customers.

1, product differentiation

The differentiation of food and beverage products mainly consists of two aspects: on the one hand, the differentiation of restaurant dishes, which requires the restaurant to strengthen the sense of innovation, encouraging chefs to engage in more innovation, the timely introduction and launch of new dishes for customers to bring a sense of freshness at the same time, and can open up with the competitive distance of the homogeneous restaurant; on the other hand, it is the differentiation of the restaurant service, mainly containing the ambience of the restaurant environment, catering services, food and beverage services. Mainly contains the restaurant environment atmosphere, catering services, such as the old customers to provide personalized service, provide additional services such as environmental decoration for the banquet, and provide special private rooms for private room services.

2, price differentiation

Restaurant consumption price level is a factor that affects the operation of the restaurant, with the continuous improvement of consumer spending power, is not the dominant factor in restaurant consumption. Of course, consumers will still have to seek cheap psychology, but also "a price, a good" mentality. Catering enterprises should be based on the market positioning of the product and other factors, taking into account the psychology of consumers on the price of the product, and combined with the price of competing products to determine the appropriate price strategy. Now many restaurants have a membership system, restaurant members of the consumer price with ordinary consumers to differentiate the consumer price.

3, promotional differentiation

Promotion refers to the enterprise will be the product and its related information through a certain way to inform the target customers, stimulate their desire to buy, to persuade them to make purchases, so as to enable the enterprise to expand the sales of products, marketing activities, promotional methods of advertising, sales promotion, public relations and business promotion.