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What is the more successful ip image case in China?
China's relatively successful ip image case is undoubtedly the ice pier, the mascot of the Oriental Olympic Games, which is popular all over the world.

Ice shield: It is the mascot of Beijing Winter Olympics. It combines the panda image with the super ice crystal shell. The shape of the head shell is taken from the ice and snow sports helmet, decorated with colorful rings, and the overall image looks like an astronaut.

The ice pier is a leap of China's design concept, which breaks away from the shackles of traditional thinking and lays the foundation for success. The ice pier has made consumers like it. As a result, imaginative innovations have emerged. Ice pier symbolizes creating extraordinary and exploring the future, and embodies the infinite possibility of pursuing Excellence, leading the times and facing the future.

The panda's head on the ice pier is decorated with colorful rings, and the flowing colored lines have a small red heart on the palm of the ice pier, which is the inner character. The ice mound is neutral, making no sound, and transmitting information only through body movements. "Ice" symbolizes purity and strength, which is the characteristic of the Winter Olympics. "Dundun" means honesty, stockiness and loveliness, which conforms to the overall image of panda and symbolizes the strong physique, tenacious will and inspiring Olympic spirit of Winter Olympics athletes. ?

The combination of panda image of ice shield and ice crystal shell combines cultural elements with ice and snow movement, endowing it with new cultural attributes and characteristics, which embodies the characteristics of ice and snow movement in winter. Panda is recognized as the national treasure of China in the world, and its image is friendly, lovely and naive. This design can not only represent China, which is hosting the Winter Olympics, but also represent the Winter Olympics with China flavor. ?

The colorful halo of the head was inspired by the "Ice Ribbon" of Beijing National Speed Skating Hall. Line flow symbolizes ice and snow sports and 5G high-tech track. The shape of the head shell is taken from the snow sports helmet. Panda looks like an astronaut as a whole, and is an expert in ice and snow sports from the future, which symbolizes the combination of modern technology and ice and snow sports. Ice pier abandons traditional elements and is full of futuristic, contemporary and speed sense.

Through the release of mascots, the Beijing Winter Olympics and Paralympics will show the world the spiritual outlook, development achievements and unique charm of Chinese culture of China in the new era, show China people's love for ice and snow sports and their expectations for the Winter Olympics and Paralympics, and express China's beautiful vision of promoting exchanges and mutual learning among world civilizations and building a community of human destiny.

A good IP image must first catch the eye at the design level and make people like it at first sight. Through sustainable management, IP has a strong vitality and unique connotation, and can do more extended content and brand stories. IP image design of enterprises is not an easy task. IP image should not only be highly consistent with the spirit of brand transmission in creativity and design, but also have certain market differentiation, and at the same time grasp the preferences and characteristics of brand audience.

Reference to the above content: Ice Shield _ Baidu Encyclopedia