First, you must do market analysis before drainage, that is, your business circle crowd and your target customers. These two must be clarified.
Second: Don't let go of the effective form of pushing. Tradition is not necessarily conservative. The goal is to get customers within three kilometers.
Externally: You can start distributing leaflets during the trial operation and play propaganda voice at the door of the store. During the low peak hours, half the staff in the store will go out and hand out leaflets three kilometers away. You can talk to the takeaway brother, make a promotional card and ask them to hand it out. Two days before the opening of the business, I started to make a cruise car and cruise around the surrounding residential areas, generally 500- 1000/ day. You can think of a gimmick on the leaflet: add manager WeChat and send a plate of fat cow roses.
Internally: store promotion: cashier, table sticker and table card, which can highlight your quality: Northeast rice oil is only used once or something.
Third: Don't give up online drainage. Online platforms: public comment, official account of local food WeChat, Lianlian Zhou Bianyou, Tik Tok, etc. These mainly depend on your budget. However, this requires a combination of boxing. Don't think that publicity is enough. Just choose one of the three platforms to focus on training, and the materials of offline stores should also keep up. Let's talk about the advantages and disadvantages of these platforms.
Public comment: Advantages: it is convenient for users to find addresses and telephone numbers, and the list helps to expose and increase visits to customers. The main reference dimensions of customers are: star rating, evaluation and store package setting. Disadvantages: The operating platform cost is not low, and 7788 is around 1w, which requires professional maintenance.
WeChat official account, a local food: Advantages: There is a die-hard powder foundation, which can quickly refine your highlights. Disadvantages: it is difficult to select the number, and the current conversion rate is low and the cost is high. Suitable for brands that want to join later.
Zhou Bianyou Lian Lian: Advantages: WeChat fission, distribution mode and high conversion rate, which can quickly open the surrounding markets and help stores gather popularity. Disadvantages: participating in the form of a package is basically losing money and earning money. This platform can be accessed, but not more than twice. If you participate, you must be prepared for the second customer locking process. The service and quality in the store must be good, and the membership system should be open. For example, people who come to eat, add WeChat, what can be sent next time, or for example, if you eat more than 50 in a joint package, register as a member, recharge 100 back 100, and charge 30 for the first time. The returned money can be in the form of discount _, and 10% of the consumption amount can be returned each time, while stocks last.
Tik Tok promotion: advantages: huge traffic, relatively new gameplay. Disadvantages: Tik Tok's traffic is aimed at the whole country, which may not be so helpful to your store. It's useless to choose only one blogger, and playing matrix is expensive. It is suggested that you do audio-visual activities in the store yourself, but you should have a set of games and gimmicks, and don't let customers make random hair and do nothing.
Fourth: This is a key point, that is, is the quality of your own restaurant ready? Is personnel training in place? Many bosses say as soon as they come up, how much money do I have for promotion? Please help me explode. Seriously, such a boss, I advise you to do a good job in the production, service and hygiene of the store first. Catering is a long-term business. You can't say that it must be delicious, but it must be standardized. Otherwise, drainage will not make your brand better and better, but will accelerate your death.
Fifth, we must attach importance to membership marketing, because drainage is only a life-saving medicine, and it depends on repurchase. If not, we must register customer information. Many restaurants have been open for five years, and even 100 customers don't have mobile phone numbers. Identifying customers by brushing their faces is entirely up to the manager. Once the store manager leaves, customers will also be lost. Baidu has many ways to add customers' WeChat or mobile phone numbers, use snacks a little, and add at least 2,000 customers a year. Every customer comes to your home twice a year, and every time he goes to 200 yuan, he contributes 80W to your home every year. Even if you give a 50% discount, you will still get 40W. Try it yourself!