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The influence of science and technology on catering industry

The mode of making money in the catering industry is changing, especially the internet innovation. "Big data", "smart catering" and "black technology" have become industry keywords.

after several years of exploration, the concept of "internet plus" is found to be inaccurate. The Internet is actually not the creator of actual value for the catering industry, but an assistant. Catering is always the main body, and the Internet is a tool to help restaurants operate better. "Shop+Internet" is the more feasible logic.

For example, under the original basic operation, a restaurant uses the "Sailfish Ordering" intelligent catering software to make ordering, payment and management more intelligent, efficient and simple; A restaurant brings more take-away orders to the restaurant by using Hungry? and Meituan. These examples are examples of better operation of "Store+Internet".

With the post-81s and post-91s becoming the mainstream group of catering consumption, they pay more attention to brands and experiences. How many people queue up hard to buy a cup of happy tea just to send a circle of friends to install 13?

The biggest feature of the brand is that it can inherit the value. Because of the added value of the brand, people ignore the price and channels, and the profit of the catering industry is getting higher and higher.