1, Nielsen
In China, the company mainly provides three major market research services: retail research, which covers more than 70 categories of non-durable consumer goods in major cities and towns across the country; and specialized research, which includes a number of original research tools, such as BASES for predicting the sales volume of new products, Customer Satisfaction Study (CustomereQTM), and Winning Brands (WinningBrandsTM ), which measures the brand equity. BrandsTM to measure brand equity, and advertising testing services, which recently launched an online research service. It provides television ratings data and newspaper advertising cost monitoring that have become common metrics for the media and advertising industries. Its research covers more than 75 percent of the nation's advertising market.
2. Zhongwei Consulting
At present, Zhongwei Consulting's business scope mainly includes industry segmentation research, industry market research, industry market survey, IPO consulting, project feasibility analysis, mergers and acquisitions and restructuring, investment consulting and other fields. Zhongwei Consulting has always taken the introduction of excellent research and investment talent as one of the company's core objectives, Zhongwei Consulting staff have a variety of professional academic background: statistics, finance, industrial economics, marketing, international trade, economics, sociology, mathematics and dozens of other majors. 3, Zero-point has a number of science and technology (the original Zero-point Research and Consulting Group)
Zhongwei Consulting business covers the mainland China and the Hong Kong, Macao and Taiwan regions, and radiates globally. Hong Kong, Macao and Taiwan, radiating globally; more than 90% of the company's business is mainly for the implementation of the Greater China region, 32 major cities in mainland China to set up surveys stationed (such as Beijing, Shanghai, Tianjin, Chongqing, Guizhou, Shenzhen, Wuhan, Chengdu, Xi'an, Zhengzhou, Shenyang, etc.), to provide customers with a special survey study at the same time, but also for the research and consulting to provide a strong data support; the company has a in Hong Kong, China, Macao, Taiwan already has the valuable experience of implementing projects. At present, Zhongwei Consulting has established long-term cooperative relationships with dozens of professional research institutions at home and abroad, ensuring the effective implementation and execution of transnational projects.
4. Xinhua News
The predecessor of Xinhua News Commercial Risk Management Co., Ltd. was established in 1992, which was reorganized into Xinhua News Group in 2001. It is committed to "specialized market research + industry integration + marketing consulting". With rich project experience in automotive, telecom, IT, pharmaceutical and industrial products, we have summarized and developed our own industry research models, such as NWS Automotive Market Research Model, NWS Telecom Market Research Model, NWS Industrial Research Model, and NWS Pharmaceutical Market Research Model.
5, Ipsos China (Ipsos)
Ipsos is the world's leading market research group, was founded in 1975 in Paris, France, listed in Paris in 1999, and entered China in 2000, the enterprise has a wealth of professional research product lines and industry expertise, the research field covers advertising and brand research, marketing research, media research, Public Affairs & Social Research, Satisfaction & Loyalty Research, Data Collection & Processing, Automotive Research, and Finance & Services Research. Our services cover a wide range of industries, including FMCG, finance, automotive, IT/telecom, and pharmaceutical and healthcare.
6, GFK (GFK)
GfK Group, headquartered in Nuremberg, Germany, is one of the world's five largest market research groups, with 80 years of development history. In 2005, GfK Group's global annual revenue exceeded 1 billion euros, with more than 6,000 full-time employees around the world and more than 120 subsidiaries and branches in 69 countries and regions.
GfK Group's current market research business around the world involves specialized research, healthcare research, consumer electronics zero research, consumer tracking, media research and so on
GfK Group's global market research business involves specialized research, healthcare research, consumer electronics zero research, consumer tracking, media research, and so on.