Established in 198 1, TCL group co., ltd. is a super-large state-owned holding enterprise engaged in research, development, production and sales of household appliances, information, communication and electrical appliances, integrating science, industry and trade. After 20 years' development, TCL Group has now formed four product series, such as home appliances, communication, information and electrician, represented by Ace Color TV, and has begun to implement the strategy of promoting the growth of enterprises by developing audio and video products led by Ace Color TV and mobile communication terminal products represented by mobile phones. In the past two decades, TCL has developed rapidly and steadily, especially since the 1990s, with an average annual growth rate of 50% for 12 consecutive years, becoming one of the fastest-growing industrial manufacturing enterprises in China. At present, TCL's leading products such as home appliances, communication, information and electrician are in the forefront of domestic counterparts. In 200 1 year, TCL Group's total sales amount was 2 1 1 billion yuan, profits were 710.50 billion yuan, taxes were/kloc-0.80 billion yuan, and export earned 70/kloc-0.60 billion dollars, which was among the top 100 electronic information enterprises in China. In 200 1 year, the brand value of TCL was 65.438+0.44 billion yuan, ranking fifth among famous brands in China.

During the 20 years' development, TCL Group has actively understood and cultivated the market with advanced ideas and actions, created new market expansion concepts such as "planned marketing" and "service marketing", and systematically formed brand-new business concepts and management mechanisms. TCL Group is market-oriented and has been committed to the construction of marketing network for ten years. At present, more than 300 marketing outlets and nearly 10,000 marketing teams have been established all over the country, sales companies or business representative offices have been set up in more than 10 countries and regions around the world, and color TV manufacturing bases have been set up in Vietnam and India to vigorously explore overseas markets, laying a foundation for TCL's internationalization. Relying on science and technology, TCL has continuously increased its investment in scientific research. 1998 established the enterprise technology center, and was awarded the "nationally recognized enterprise technology center" in June 2000. TCL Group has also successfully integrated product management and asset management for overall management, giving full play to the two advantages of brand and network. After expanding TCL brand from telephone to audio-visual products and electrical products represented by "TCL Ace" color TV, 1996 merged the color TV project of Lushi Company in Hong Kong in one fell swoop, creating a precedent for state-owned enterprises to merge Hong Kong-funded enterprises. 1997 has achieved a strong alliance with Henan Lemei Color TV. 1999 was transferred to Inner Mongolia Rainbow TV Factory in the form of free asset allocation. In February of 20001year, TCL Wuxi Digital Co., Ltd. was merged with Wuxi Gu Yong Electric Machine Factory, and in February of 2000, it merged with Zhongshan Suohua Air Conditioning Factory, which made TCL's product scale and overall strength. From 65438 to 0998, TCL Group began to enter the information industry in an all-round way, producing and selling TCL brand information products, expanding Internet access equipment business, establishing Internet service capabilities, upgrading distribution network functions, and preparing for the e-commerce era. From 65438 to 0999, TCL entered the field of white goods and air conditioning, and achieved good results.