1. Advertisement
This is the most common way of making profits for all Internet products. With a large number of views on the Internet, advertisements are everywhere, especially after the emergence of the promotion model represented by AdWords. For vertical communities such as restaurants, tourism, and automobiles, while promoting businesses, advertisements can also play the role of personalized recommendation and decorating the site. At this point, from the early determination to the present, advertising douban will appear on every item and activity page, which should be a good example.
Combined with the positioning of literature and art and niche, Douban carefully selects the right advertising brand and matches the same style of advertising pictures, which can be described as perfect integration. At this time, even if you use Adblock Plus, you will feel pity. Perhaps this is the highest realm of advertising art..
2. Real-time search
Real-time search still belongs to the category of promotion in the profitability of general Internet products. Especially in vertical products, if the user's search directly points to some businesses that realize payment, the effect will be very obvious. But it is obviously different from Baidu's bidding ranking. Internet products must be directly responsible for search results, that is, there must be a set of ranking rules. Otherwise, just like viral marketing, rapid growth will inevitably lead to a crisis of trust.
The second profit model upstream is commission.
3. Online to offline commission
Online users complete the group purchase and pay through the website, and after enjoying the service offline, the website collects the commission; Or comment on the website, after issuing the membership card, the user will come to the store with the card to enjoy the discount and collect the commission. There are also coupons, Vero city cards and so on. Another example is Tuniu. Com, directly acts as an agent of travel agencies, rather than an internet company that focuses on community communication and hides its business model behind it.
4. Online-to-online commission
For example, Douban, after seeing a book, users can click on the link on the right, or add it to the book purchase list and buy it in the online bookstore. Douban receives commission. And click and jump in all other senses, and charge a commission according to the link.
The third mode is to charge enterprise-level merchants, such as Weibo, but it still belongs to the category of advertising in essence.
The main way to gain profits from downstream users mainly comes from value-added services.
5. Value-added services such as virtual currency or virtual goods.
This way of making profits can be said to be Tencent's contribution to the whole Internet. In this way, Tencent has built its own huge financial system. But general products want to do this, at least there are several conditions. A large enough number of users, only by relying on a large enough number of users can the system be established stably. 2. Articles that have long-term value and can be traded. The attributes of virtual world goods must be roughly consistent with the real world, otherwise it is difficult to have the attraction of buying. Third, constantly develop a sound financial system. After users have a lot of virtual currency and virtual goods, they should produce a reasonable number of new goods. Because there is no cost for operators to produce this kind of goods, it is necessary to consider the value of users who have already purchased them. In addition, how to produce new goods to continuously consume the money in users' hands and make the whole financial system sustainable is also a science.
6. Marketing services such as data and information.
This kind of business model mainly faces the downstream business users. Under the premise of not affecting the privacy of users, the product itself has a huge database and user information, and provides data information to downstream merchants or third parties for their marketing.
7. Open API
By opening its own API, it allows third parties to provide applications on its own platform, and thus receives commissions or shares. This method is similar to Apple's App Store. The difference is that 70% of App Store's profits go to developers and 30% to Apple. At present, most applications in the open platform do not charge commission, but only charge advertising or content sharing fees.