The prospect of face-brushing payment

First, the market space for face-brushing payment is large

Mobile payment has been gradually accepted by consumers. For new things, at the beginning, everyone is waiting and seeing, just like when mobile payment started, so was the subsequent aggregate payment. However, once the new things have solved the pain points of merchants and consumers, then new things will certainly be widely developed. Now, it is the era of brush face payment, especially brush face payment, which solves the pain point that mobile phone scanning code payment needs mobile phone carrier.

the market of face-brushing payment must be a battlefield that mobile payment service providers need to seize, and there are so many merchants in China that the market space is large.

second, the official support of AliPay and WeChat

For the face-brushing payment, it is not proposed by merchants, but promoted by giants such as Alipay and WeChat. Especially Alipay and WeChat, in order to pay for the face, it has been promoted nationwide. At present, both Alipay and WeChat have a "zero rate policy" for face-brushing payment, and the face-brushing payment machine is given away for free. For the brush face payment, it is the most supported project of Alipay and WeChat payment days ago.

Please click to enter a picture description

Please click to enter a picture description

Third, the profit point of face-brushing payment

At present, the profit point of face-brushing payment is considerable. For mobile payment service providers, face-brushing payment can be the most favorable entry point to open mobile payment for merchants. And merchants open mobile payment and pass through channels such as WeChat and Alipay, then mobile payment service providers will have water rebates.

The prospect of face-brushing payment is really good. Nowadays, many merchants begin to use face-brushing payment for self-service collection, which meets the needs of complementary payment methods of merchants, especially in first-tier cities. However, there is always a problem when agents join, because they will never do their own business. Therefore, if you want to do mobile payment or face-to-face payment, you can choose the face-to-face payment of the creator. We only provide product and technical support, and all customer data is the service provider's own, and the service provider really strives for its own career.

individual entrepreneurs (including me) will generally analyze the feasibility from the following aspects:

1. Project feasibility: analyze the future trend of the industry of face-brushing payment and the feasibility of personal profit orientation.

Generally speaking, the face-brushing payment industry should be the trend in the next two years. Alipay and WeChat have laid out the market wantonly, and the promotion efforts are not insignificant, including face-brushing packages, subsidizing equipment and opening interfaces to connect with third-party service providers. On the new track of payment, get rid of the mobile phone terminal and start all over again.

2. Market environment: acceptance of local market, promotion difficulty, competitors, QR code market barriers.

Taking my local market as an example, the promotion is actually quite difficult. The reasons are: 1. The QR code market is mature, the rate is low, and it does not take up space; 2. The equipment cost is too high, and the merchants are unwilling to pay in advance; 3. There are many companies that pay for the face, and the good and the bad are mixed, which is easy to form vicious competition in the later stage;

Although the promotion is not difficult, it proves that the market environment is in its infancy and there is a lot of room for growth. The member management brought by face-brushing payment and the role of advertising marketing in the later period will play a good role.

3. Choice of direction: developing a team to attract investment or acting as a marketing agent for a company.

Generally, there are only two directions for individual entrepreneurship: 1. Set up a team for technology development or purchase mature supporting technologies for integration, and then conduct investment promotion. (this generally requires industry experience, and most of them are not suitable)

2. Acting for a company to promote the market. (There are too many companies, the good and the bad are intermingled, so it is necessary to distinguish the good from the bad, and choose the most important one that is reliable and suitable for you, and control the investment risk yourself)

4. Self-factors: capital, technology, experience and mentality.

4.1. The financial factor is very important. If you set up a team, it is estimated that there will be at least 511,111 cases, including office space, personnel cost, equipment cost, technology cost, etc. To set up a good team, you need to conduct investment promotion and later operation; If we do it according to the agency method, it will be 1-311,111, including the agency joining fee, equipment laying fee (merchant deposit or free laying), personnel cost, etc., we should consider not only the upfront input cost, but also the silence cost and the later input cost, and then analyze the input-output ratio.

4.2. I don't want to introduce the technology and experience, mainly depending on how to attract investment and promote the market by personal decision, and the positive advantage of having relevant experience is more obvious.

4.3. put your mind right. there are too many uncertainties in the market. going in the wrong direction and encountering difficulties will make people mistakenly think that things cannot be done. Please be prepared for everything and solve the difficulties with your strong heart. It often takes only 1 seconds to give up, and it takes firm confidence to persist.

profit analysis of face-brushing payment:

1. rate sharing: merchant rate-cost rate * transaction amount

2. screen advertising: display times or other advertising cooperation methods

3. equipment price difference: buy low and sell high

4. if your agency has excellent technical strength, you can customize development and make solutions to earn price difference and service fee.

5. Internal third-party financial services: wealth management, loans and installment interest commission

6. Others

are mainly profit sharing, advertising and equipment price difference, and others need certain resources or efforts to obtain.

payment company type:

1. strength type: a company with corresponding industry technology, R&D team and operation team, which strives to make products and markets.

Generally, such companies are expensive in agency fees, good in policies, strict in assessment, diverse in products and solid in technology, so they should be chosen if they want to do this industry for a long time.

2. general type: outsourcing technology, with individual technicians and average strength.

This kind of company has weak R&D capability, moderate agency fees, general policies and homogeneous products. Those who want to try or earn a dollar can consider it.

3. cheating type: leather bag company or fraud company.

This kind of company is the most dangerous, with low initial fee, high profit margin and high policy subsidy. Please keep your eyes open and distinguish for yourself.

As for which company to find as an agent, the following methods are for reference only:

1. Search related keywords on Baidu, Zhihu, Sohu and other large platforms to find corresponding companies. Generally, these companies will have their own publicity departments to conduct online publicity. There are generally two situations in which the publicity is strong: one is that the company is really making great efforts to promote and prepare for a big fight; Another is to make great efforts to promote and prepare for a big scam.

2. After finding the company name, search official website of the corresponding company in Baidu to see whether the official website is exquisite and the introduction is comprehensive, focusing on the founder and shareholders of the company to see if there is any working background and strength in related industries, and there is no official website pass.

3. Eye check, enterprise check to see the detailed industrial and commercial information of the other company, to see if there are any risks, who are the shareholders, what other companies are under its control, whether there have been any legal proceedings, what is the share structure and who are the investors.

4. Baidu takes a look at the development history of the other company, and collects as much information as possible about the other company to see if there is any black history, whether it is focused on the field of face payment, or whether it does everything. The more simple the business structure, the company is focused on a certain industry.

5. Go to the open platforms of Alipay Ant Financial and WeChat, search whether they are official service providers, confirm their qualifications, and avoid encountering companies that directly buy corresponding code programs, OEM equipment, and cheat the initial fee.

6. Compare with several companies of the same type. Whether there is WeChat official account, Zhihu or Sohu should be used as reference standards. All dimensions to judge the true reliability of a company.

7. Make a field trip to the company, and get a more comprehensive understanding of the company, including how many employees there are, the place where the workshop is run, whether there is government support, and whether there are patents or awards in related industries. Judge by the words and deeds of the other party, and don't be confused by the rhetoric. Finally, look at whether the company's main business and profit mode are sustainable and feasible.

8. Think independently, consult your elders or friends who are smarter than you, and ask their opinions and opinions. However, their opinions can only be used for reference, and the decision is in your hands.

9. Comprehensively analyze the advantages and disadvantages of personal character and financial problems, and then make up your mind not to forget the initial intention of starting a business even if you are rejected many times.

11. Sign the contract, roll up your sleeves and go for it! ! !

Nanjing Fengfutong Technology Co., Ltd. is dedicated to building the ecological chain of payment system and integrating the new concept of "payment+service+mode". It has a variety of cashier products to meet the needs of merchants in different scenarios, and the company also has policy support to learn about it.