As a new industry, the entry threshold of private cinemas is too low, the bosses are generally younger, and few people know how to operate. Most people think that when the decoration is finished, they can watch movies and wait for their income. All wet! ! ! There are even many movie bar owners who charge a lot of money to promote competition at low prices. How much does it cost to burn like this? One day, I just thought about no one, no traffic. At present, 90% private cinemas in China are private rooms below 10. How much traffic can you accommodate? A store has 300 loyal customers, and the natural flow of people will definitely make you comfortable to have a private room of 10. Drainage-locking customers-fission is the basis of physical store operation. Did you do it all? As a small cinema, do you make customers feel that your store is very professional in movies? Box environment, do you make customers feel that your environment is clean and hygienic? Do you let customers feel the service temperature in a small shop of several hundred square meters? In the absence of memory, how can we make customers turn back? Some stores have been open for a year or two, and there are one or two thousand customers who have consumed WeChat. They advertise on the screen every day, and few people go to the store to spend money. Don't they reflect on the reasons? Is your circle of friends too single? Not attractive enough? Hair band frequency is too high to be blocked? There are many reasons! ! ! As a boss, film literacy is low, soft marketing is not good, and employee literacy and management are not in place. It's strange to make money! I have been engaged in private cinema for 5 years and have some personal experience. Welcome to learn from each other.