Current location - Recipe Complete Network - Catering training - How to evaluate Wanda Group commercial real estate series edited by Wang Jianlin?
How to evaluate Wanda Group commercial real estate series edited by Wang Jianlin?
Glancing through this set of books, there is nothing to do. Wanda's success is to save the day. If you simply imitate now, you will die. Let's not talk about the tricky land acquisition construction. From the list of this topic, it can be said that one-third of the clothing categories, under the impact of the wave of Taobao Tmall Vipshop, except for the first-line big names (this will generally not enter Wanda, low), the rest of the clothing categories have been greatly affected. Wanda's best clothing brand is probably Zara level. This level of Wanda 0 rents even a little bit, and the next level will be hehe. Look at your girl ticket/sister. Basically, you go to the mall to buy clothes, take your bag back, or deliver it to your door by express delivery.

Catering accounts for half of the rental area. The rental affordability of catering is the second lowest in the industry. Shopping malls recruit catering basically to earn popularity, expecting them to do some other consumption after eating, drinking and having fun. Don't tell me about experiential or high-end restaurants. Generally, Wanda won't appear. The current economic situation is basically to take out group purchase cards when eating, bar codes when shopping, and discount coupons when watching movies, alas. . . . .

Well, more than 70% are tenants with low rent or weak business. How much can the remaining quality goods contribute to the total rent? Oh, I almost forgot that Wanda's two standard facilities, cinemas and supermarkets, are also owners who can only pay low rents. The return on investment of this business combination is not good. . . . . Also, I remember that Wang Jianlin said that we should reduce the clothing format in an all-round way, but I didn't see it in the book (cheating? )