What does a poster need

Poster is an art of information transmission and a popular propaganda tool. Poster design must have considerable appeal and artistic appeal, and factors such as image, color, composition and sense of form should be mobilized to form a strong visual effect; Its picture should have a strong visual center, should strive for novelty and simplicity, and must also have unique artistic style and design characteristics.

In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals and competitions. The general requirement of poster design is to make people clear at a glance.

Posters are also called posters. It is a large-scale painting posted on the street wall and hung in the window, attracting the attention of passers-by with its striking pictures. In a sense, the 21th century was the century of political propaganda, and posters reached their peak as a propaganda way at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peak of political poster creation, especially in the first 51 years of the 21th century, which was the golden age of propaganda posters. Shortly after the victory of the October Revolution in Soviet Russia, the window of the post office in the center of Moscow, the capital, was covered with posters, so that citizens could understand the revolutionary situation from these different forms of posters.

a moving poster usually contains a notice, so the theme should be clear and conspicuous (such as xx competition, discount, etc.), and then summarize the main contents such as time, place and notes with the most concise sentences. The beautiful illustrations and layout of posters are usually a good way to attract attention. In real life, there are more abstract and concrete.

the steps of poster design:

1. the purpose of this poster

2. who is the target audience

3. how do they accept it

4. how about other posters of the same industry type

5. the embodiment strategy of this poster

6. the creative point

7. the expression method

. Images and colors can be used to achieve

2. Posters are concise in content and grasp the main points of appeal.

3. The content should not be too much

4. Generally, pictures are the main content, supplemented by copywriting

5. The theme font is eye-catching.

Posters can be divided into commercial posters, cultural posters, movie posters and public service posters according to their different applications.

1. Commercial posters:

Commercial posters refer to commercial advertising posters that promote goods or commercial services. The design of commercial posters should properly match the product style and audience.

2. Cultural posters:

Cultural posters refer to propaganda posters for various social and cultural activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way.

3. Movie poster:

Computer poster is a branch of poster. Movie poster mainly plays the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama poster and cultural poster.

4. Public posters:

Social posters are ideological. This kind of poster has a specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting the spirit of love and dedication, * * * and progress, etc.

In-store poster design:

In-store posters are usually used in business storefronts for in-store decoration and publicity. The design of in-store posters needs to take into account the overall style, color and business content of the store, and strive to blend in with the environment.

Poster design for investment promotion:

Posters for investment promotion usually aim at commercial promotion, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time, attention should be paid to highlighting the key points in the application of copywriting, which should not be too fancy.

Exhibition poster design:

Exhibition posters are mainly used for publicity of exhibitions, and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect. What should be written on the poster?

The requirements of poster design elements are as follows:

1. Full visual impact can be achieved through images and colors.

color is the most sensitive thing for human vision. If the color of the homepage is well handled, it can be icing on the cake and achieve twice the result with half the effort. The general application principle of color should be "overall coordination and local contrast", that is, the overall color effect of the homepage should be harmonious, and only local and small areas can have some strong color contrast.

2. The content expressed in the poster is concise, and the main appeal points are grasped.

In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to its large size. With prominent trademarks, signs, titles, graphics, or contrasting colors, or large areas of blank, or concise visual process, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3, the content should not be too much, concise and clear, and the length should be short and pithy.

4. Give priority to pictures, supplemented by copywriting.

as far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic painting or cartoon, leaving consumers with real and touching pictures and humorous feelings.

5. The theme font is eye-catching.

fully embodies the principle of positioning design. With prominent trademarks, signs, titles and graphics.

Extended materials:

1. Features

1. Advertising

Posters hope all sectors of society to participate. They are a kind of advertisements. Some posters are designed with art to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted in places where people can easily see them. Its advertising color is extremely strong.

2. Commercial

Posters are pre-advertising and publicity for an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements often focus on commercial purposes. Of course, posters of academic reports are generally not commercial.

II. Uses

1. Advertising posters: They can be spread to the society, mainly to improve the visibility of enterprises or individuals.

2. Posters of modern society: a relatively common social phenomenon, which is accepted by most people and provides important information of modern life.

3. Corporate poster: approved by the corporate department, it can control some employees' thoughts and lead to thinking.

4. Cultural posters: The so-called culture is indispensable in today's society. No matter how remote the corner is or how silent the mountain forest is, there are posters of cultural stars.

5. Posters for TV dramas: a common way of publicity. By understanding the characters and themes of TV dramas, posters are made to achieve the publicity effect.

Source of reference:

- How to write posters for members in a poster pharmacy

I. Placement location

pop poster pictures of members' day in pharmacies, which generally include the theme and preferential content of members' day promotion, are displayed at the door of the store and the cashier to attract the attention of customers who come to the store in order to achieve the transformation effect;

2. Design types of posters and explosion cards for members' day

1. Free membership card pop posters

Outside the store, conditionally use pop posters to display the gifts of members' points, sort them according to the size of points, and write down the points that each gift needs to be redeemed with explosion cards, and write on a large piece of POP paper: Members' gifts, and you can also apply for free membership cards by redeeming gifts outside the store and promoting members' day. The display in the gift area outside the store mainly In addition, the free membership card pop poster can also attract pedestrians who do not have a membership card to apply for a membership card, and can also provide services such as free blood pressure measurement, which is arranged by the store itself.

2. pop poster suitable for storefront glass decoration

The door glass faces the column at the waist line height as a member. Today, it is all 8.8 fold. Except for the special "POP2", the size of POP is generally 4 or 2. Choose according to the size of the door. Be sure to let customers see the favorable comments of today's members when they enter the door. In the window, you can write "Today is the member's day, all drugs are 21%off except special price" on four POP papers with yellow background, and stick them above the waist line to complete the design of two types of membership card pop posters.

The customer base of pharmacies basically involves all ages, so it is very important for members to have accurate marketing and personalized service. pop poster pictures of drugstore members' day can be used to improve the customer's attendance rate and promote the consumption of members. You can also design some relaxed and pleasant content, such as pop poster pictures of light and humorous stories, common diseases and prevention of teenagers, sub-health knowledge of teenagers, and publicize some general health care methods and maintenance tips, which can effectively attract customers into the store.