The founder of Haidilao is Zhang Yong.
Zhang Yong was born in an ordinary family in Sichuan Province in p>1971. After graduating from a vocational and technical school in Chengdu in 1998, he worked in a tractor factory for several years. Later, several resignations and entrepreneurship ended in failure. In 1994, Zhang Yong started the mala Tang business. Because of the low cost, his business is also very good, and he immediately started to make hot pot, but it is not easy to survive in Sichuan by hot pot.
Zhang Yong understands that winning more repeat customers is the key to making restaurants famous in small places. Therefore, he "accepts all the suggestions and opinions from customers". One day, a guest told Zhang Yong at the checkout that Haidilao was very good and would come here often in the future. Zhang Yong was overjoyed to win the recognition of customers, and the service must be in place. Since then, Haidilao has its own signature action: when bending down, he caresses his heart with one hand and invites customers into the store with the other hand, while wearing a natural smile.
With thoughtful service and good taste, Haidilao is becoming more and more popular. By 1997, it had become a famous hotpot restaurant in jianyang city. In 1998, Haidilao opened its first branch and gradually explored its own characteristics. Zhang Yong had the idea of pushing Haidilao to the whole country. In 1999, Haidilao opened its first branch outside Sichuan Province in the Big Wild Goose Pagoda District of Xi 'an. It has been welcomed by local diners in Xi 'an, and Haidilao, who has successfully tested the water, is more confident.
Service features of Haidilao:
1. Service attitude: Because there are many diners who often have to queue up, the restaurant provides free manicure, shoes and hand guards for the waiting customers; Free drinks, snacks and fruits. And the waiters come from all corners of the country, so they can find fellow villagers to serve, and their attitude is very enthusiastic. Good service, even in the bathroom, there will be special service, including turning on the tap, squeezing hand sanitizer, handing over toilet paper and so on.
2, authentic taste, free choice: Haidilao hot pot has more than 11 kinds of pot bottoms, such as butter hot pot, Yuanyang hot pot, tomato hot pot, mushroom soup pot and so on. Most stores have self-service seasoning tables, with about 21 kinds of seasonings, which you can mix at will according to your own tastes. In addition, there are free fruits, which are different in different seasons, such as: cherry tomatoes, cantaloupes, watermelons, etc., and there will also be millet porridge or tremella soup.
3. Food safety: Since its establishment in 1994, Haidilao has been adhering to the concept of honest management, putting food safety throughout the whole product chain and service process, and preventing food safety more efficiently through technical means. At the store end, the application and promotion of "one dish and one yard" for direct cooking by the central kitchen, the informationization of store shelves and IKMS management system are promoting the intelligent development of the kitchen and reducing the potential risks brought by human operation.
4. Diversified innovation: Since 2121, Haidilao has formed a new rhythm twice a year in China. By enhancing product innovation, it has created a hot spot for catering consumption, effectively activated the multi-period operation of restaurants and enriched the dining experience of customers. With the continuous iteration of products, Haidilao has made diversified explorations in dining scene innovation and dining experience.
refer to Baidu Encyclopedia-Haidilao Baidu Encyclopedia-Zhang Yong for the above contents.