I. overview of fast food restaurants

II. Business objectives

III. Market analysis

IV. Business plan

V. Personnel plan

VI. Sales plan

VII. Financial plan

VIII. Appendix

I. Overview of fast food restaurants

1. It mainly provides Chinese breakfast, such as fried dough sticks, steamed buns and other Chinese snacks and side dishes. Lunch and dinner are mainly fried dishes and smokeless barbecue.

2. Urban fast food restaurant is located in the commercial pedestrian street of Weihai Road. It started as a mid-range fast food restaurant and will gradually develop into a Chinese fast food chain like KFC and McDonald's in the future.

3. The owner of urban fast food restaurant is ××××, the restaurant manager is××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

4. Our store needs () million yuan of venture capital, of which () million yuan has been raised in place, and the remaining () million yuan has been loaned to the bank.

Second, business objectives

1. Because of its geographical location in the commercial street, there are relatively rich customers, but there are also many competitors. Especially, our store has just opened its business, and if we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in Weihai Road Commercial Pedestrian Street and recover the cost in 1 years.

2. Our store will set up three branches in three years, and gradually develop into a fast food chain group with strong economic strength and a certain market share, and make a breakthrough among many fast food brands in the island city, and become a well-known brand in the catering market.

Third, market analysis

1. Customers: The target customers of urban fast food restaurants are: ordinary consumers who go shopping and entertainment in Weihai Road Commercial Pedestrian Street, accounting for about 51%; Students from nearby schools, shop staff and community residents account for about 51%. The number of tourists is sufficient, and the consumption level is low.

2. Competitors:

There are four main competitors in the vicinity of urban fast food restaurants, including 1 large-scale fast food restaurants and 3 small fast food restaurants. These four hotels have been operating for more than 2 years. Xx fast food restaurant is engaged in both Chinese and western food, which is more expensive and has a sparse source of customers. The other three small fast food restaurants have poor hygiene, poor service quality and crowded and messy dining environment. Our restaurant has seized the existing disadvantages of these four fast food restaurants and launched marketing strategies such as "good quality and low price" to strive to occupy a place in the fierce market competition.

iv. business plan

1. fast food restaurants are mainly geared to the public, so the price of vegetables is not too high, which is a low-to-medium price.

2. Vigorously develop convenience snacks, with a variety of breakfasts and low prices, and launch Chinese breakfast packages according to local conditions.

3. Provide economical and nutritious dishes for lunch and dinner, and provide an elegant dining environment.

4. Be ready to develop new products to meet the changing market demand. For example, this year, the target is "home delivery" service.

5. business hours: morning-evening.

6. For the above plans, we will work together and do our job. We will help each other in health, service, price and nutrition, and strive for more customers.

V. Personnel Plan

1. How many full-time employees (including chefs) and how many temporary employees (including chefs) are initially planned to be recruited in the early stage of the store's opening? The specific contents are as follows:

1) Those who have recruited local hukou through the labor market, have certain work experience and good professional ethics, and are between the ages of 21 and 31, and are interested in joining the catering industry.

candidates come to our store for an interview with the "Registration Form for Recruiting Employees" and attached personal information.

2) Those who pass the interview, written examination and physical examination shall sign a labor contract (including probation period).

2. In order to improve the overall quality of service personnel, all the personnel who are recruited need to receive two months of training, the specific contents are as follows:

1) Make a training plan, determine the training purpose and make an evaluation method.

2) Implement the training plan and study the Labor Discipline and various rules and regulations.

3) those who fail to pass the examination will be suspended from study, and 21% of their salary will be deducted until they are qualified. If you fail the exam for three times, all the wages and benefits of the month will be deducted.

VI. Sales Plan

1. Before opening, we will carry out a series of publicity work to introduce our "good quality and low price" sales strategy to consumers, and will also issue questionnaires to improve our products and services according to consumers' needs.

2. Introduce membership system, season card and monthly card to attract more customers.

3. Those who spend a total of RMB 1,111 per month can participate in the lucky draw at the end of each month, and the winners (1) can get a gift certificate worth RMB 888.

4. Those who spend RMB 111 every month will be given a gift certificate worth RMB 11, 211 yuan will be given a gift certificate from 21 yuan, and so on.

VII. Financial Plan

All the accounts in this store must be recorded in time, and the money of expenditure and income can only be used after accounting or recording. The bookkeeping method is double-entry and managed in a scientific way, so as to avoid accounting confusion. The daily income should be counted in time, and all the ordering menus and receipts must be kept in duplicate for checking and recording. All items in the store belong to the fixed assets in the store, and shall not be destroyed or taken away at will. The total monthly income, excluding all expenses, is deposited in the bank; If the income is higher than planned after the monthly settlement, the salary will be adjusted appropriately to arouse everyone's enthusiasm for work. If it is found that the hotel's property is destroyed without reason at work, it will be deducted from the salary or bonus of the responsible person.

1) Our fixed assets () are RMB 11,111

Desk and chair () sets

Business area () square meters

Refrigeration cabinets () sets

Some kitchen parts

2) How many RMB 11,111

(mainly used for emergencies and temporary purchases)

3) For accounts,

note: as it has just started business, we should be careful in all kinds of expenses, but we should ensure the quality of the food and try to keep the price as low as possible.

VIII. Appendix

Appendix 1 Legal Requirements

In order to ensure food hygiene, prevent commodity pollution and harmful factors from harming human body, safeguard people's health, and enhance people's physique, the requirements of relevant national and local laws and regulations are as follows:

1. Food production and marketing enterprises and food vendors must obtain hygiene licenses issued by the administrative department of health before they can apply for registration with the administrative department of industry and commerce. If they fail to obtain hygiene licenses, they shall apply for registration.

food producers and business operators are not allowed to forge, reform the land or lend hygiene licenses.

2. The food production and marketing process must meet the following hygiene requirements:

(1) Keep the internal and external environment clean and tidy, and take measures to eliminate flies, mice, cockroaches and other harmful insects and their breeding conditions.

(2) A food production and marketing enterprise shall have a factory-style place for the processing, processing, packaging and storage of food raw materials suitable for the variety and quantity of products.

(3) there should be corresponding facilities for disinfection, dressing, washing, picking, lighting, ventilation, corrosion prevention, dust prevention, fly prevention, rat prevention, washing, sewage discharge and garbage and waste storage.

(4) The equipment introduction and technological process should be reasonable, so as to prevent cross-contamination between the food to be processed and the food directly imported, and between the raw materials and the finished products, and the food should not come into contact with toxic and unclean substances.

(5) Tableware, drinking utensils and containers for direct food must be washed and disinfected before use, and cookware and utensils must be washed and kept clean after use.

(6) The conditions of containers, packages, tools and equipment for storing, transporting and loading and unloading food must be safe, harmless and clean to prevent food pollution.

(7) The food for direct intake should be packaged in small packages or made of non-toxic and clean packaging materials.

(8) Food producers and marketers should always maintain personal hygiene. When producing and selling food, they must wash their hands and wear clean work clothes; When selling food for direct import, you must use selling tools.

(9) Water must meet the hygienic standards for drinking water in urban and rural areas stipulated by the state.

(11) The detergents and disinfectants used shall be safe and harmless to human body. Iii. foods prohibited from production and marketing:

(1) those that are spoiled, rancid, moldy, insect-borne, dirty, mixed with foreign objects or have other abnormal sensory shapes, which may be harmful to human health.

(2) containing or contaminated with toxic or harmful substances, which may be harmful to human body.

(3) The content of pathogenic parasites, microorganisms or biotoxins exceeds the national standard.

(4) Meat and its products that have not passed the medical and health inspection or failed the inspection.

(5) Birds, beasts, aquatic animals and their articles that died of illness, poisoning or unknown cause of death.

(6) the container packaging is dirty, seriously damaged or the means of transport is dirty, resulting in pollution.

(7) adulteration, doping, forgery, affecting nutrition and hygiene.

(8) processing with non-food raw materials, adding non-food chemicals or treating non-food as food. Others do not meet the food hygiene standards and hygiene requirements.

iv. accept the food hygiene supervision and inspection by the health departments of all countries on schedule.

Menu

Address of fast food restaurant: Weihai Road Commercial Pedestrian Street

Contact number

Business hours of fast food restaurant;

Variety offered by fast food restaurants

Part II

(1) Content and structure of the plan book

(1) Write the name of the plan as concretely as possible. For example, if you are asked to write a product promotion plan

, it is not enough for you to just write "sales plan of new products", but you must clearly write "sales plan of new products to dealers in XX region from XX to XX". The title can also be simply written as "Promotion Planning of New Product ××××", and the subtitle can be written as "Targeting the dealers in the region from ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

(2) The name of the planner should indicate the unit, title and name of the planner.

if it is a planning group, the name of the group, the person in charge, and the names of the members (including their subordinate units and professional titles) should be written. If there are outsiders to attend, please make a special note.

(3) The year, month and day of planning preparation refers to the date when the planning book was prepared. For convenience, generally, the date of review or the first three days of review shall prevail. If the completion date is far from the review date, you can write the compilation of ××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

(4) planning purpose and summary of planning contents. You can write this, for example, "aiming at the planning theme, achieve sales of ×××× units from ××××× months, or promote the planning of ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× The main point of the planning content is to launch a sales competition among the distributors of this product with a budget of ×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××× The first-place store will give a bonus of ××× 11,111 yuan. " In this way, the purpose and main points of the planning can be expressed concisely in a few lines. When stating the purpose and main points, the core idea or originality of the plan should be clearly written. For example, "dealers compete in round robin, and finally the champion and runner-up are determined according to the sales volume and effort coefficient".

(5) The detailed description of the planning content is the main body of the planning content. The expression should be simple and clear, so that the judges can easily understand it at a glance. In this part of the article, it is not limited to words, but also photos, pictures, statistical charts, etc. can be added appropriately, and slides can be prepared if necessary. In particular, give full consideration to the understanding and habits of the other party, so that your plan can be passed with high probability.

(2) Constructing the framework of marketing plan

Before writing the marketing plan, the related concepts and frameworks of planning are gathered on a piece of paper with a causal diagram (also called a tree diagram). Using a piece of paper to describe the overall idea of planning aims to clearly show the core problems, internal and external environmental factors, and the ideas for solving problems.

1. Collating materials

When learning to write a marketing plan, people often can't wait to write it after collecting some scattered materials, and even veteran marketing planners sometimes make such mistakes. In fact, don't be so impatient. It is essential to think carefully before writing. Therefore, when collecting data, we should first sort out and classify these data, and then list them one by one according to the framework order of the marketing plan. It is absolutely not allowed to cram irrelevant data into the plan.

2. Layout

If the layout of the marketing plan book is too scattered, it will not be conducive to users' understanding and reading. Therefore, the symbols used in all parts of the marketing plan book should be unified, and the specific matters that should be paid attention to are as follows:

Determine the layout of the university

Position of the title of each page.

where should I put the text and the picture in the layout?

determine the position and design of page numbers.

The design and arrangement of the catalogue should not be fixed, so as to avoid being stereotyped.

make more use of charts, pictures, illustrations, graphs and statistical charts, and pay attention to supplement them with text descriptions to increase readability.

increase the aesthetic feeling of the layout through the planning identification symbols on each page. Therefore, it is advisable to add a unified identification symbol or pattern before the title as the visual identification of the planning content.

The self-designed symbols will produce unexpected effects and should be applied appropriately.

The title can be divided into main title, subtitle, title explanation, etc. Through this concise text, the content and level of the planning book can be seen at a glance.

3. Contents of each unit of the marketing plan

(1) Cover

The elements of the cover should include the reporting object, file type, marketing plan name, subtitle, planner's name and brief introduction, department, classification, reporting date, number and total number of pages.

(2) Contents

Unless the number of pages in the planning book is small, never omit the contents of the contents page. Because, through the catalogue, readers can have a general understanding of the planning book. There should be main headings, subheadings, attachments or materials in the catalogue, and the page numbers of the above contents.

(3) Preface

When people get the marketing plan, the first part they read is the preface besides the table of contents. If there is not enough explanation time in the planning proposal seminar, the key issues must be clearly stated in the preface. The specific contents include the purpose and significance of the plan, the contents shown in the plan, the desired effect and related contents, and thanks.

(4) Planning Summary

Generally, the summary should clarify the key points of all contents of a marketing plan. If the boss to be reported in the plan is very busy, the number of pages should be controlled at about two or three pages, and each project should be explained in simple sentences, with specific composition.