One, the core advantage: three-dimensional holistic complementary market system
Commodity mix: developed on the basis of 800,000 square meters of super-large commercial exhibition space. The vast space makes it possible to combine scientific and organic commodities, forming a market system that complements and promotes each other. This system produces differences in consumer behavior and process, and presents a more lasting and stronger market power than the general small and medium-sized stores.
Service: the three-dimensional holistic complementary market system also includes the value of consumption, that is, service. Perfect high-quality service can add value to the difference between consumer behavior and process, to bring consumers "unforgettable experience" plus "combination of goods" derived from the benefits.
Two, linking the north and south of the industrial bridge, help Foshan industrial upgrading
Foshan International Home Expo City is located in Foshan Avenue Lanshi Bridge foot, is Lechon "100 miles of furniture corridor" bridgehead location, regional advantages are unique. From the geographic point of view, the Home Expo City is located in the first phase of the Tangtou, Shagang area, was originally the traditional ceramics business district, and Foshan is now the ceramic industry clusters naturally linked into one. The project is adjacent to the Lanshi Bridge is also Foshan into the Lecong road, where there is such a cover operating ceramics, furniture, building materials, lighting products, integrated stores, is undoubtedly like a bridge linking the two industries, in the center of the fusion of one.
The two industrial clusters here to realize the organic union, join forces to build a more perfect complementary, more dynamic ceramic - home furnishing industry clusters, the exhibition scale is further expanded, thus forming a more competitive market and international influence of the multi-level business platform.
Three, located in half an hour of consumption of the new core, radiating six major commercial and residential complexes
Foshan International Home Furnishing Expo City is located in the core of the Lanshi Sun Hung Kai urban complex. There are five major commercial and residential complexes in the surrounding 30-minute radiation area, such as Lingnan Tiandi, Kuiqi Road, New Fugang Commercial Complex, Qiandeng Lake Hi-Tech Financial District, Foshan New Town, etc., which form the influential new Foshan City Center Consumption Core Circle, and bring convenient transportation, upgraded supporting facilities, and massive consumption flow for the project of Foshan International Household Exposition City.
Fourth, three-dimensional transportation hub center, fast communication of global wealth
Foshan International Home Furnishing Expo City is a transportation hub center connecting the event with major cities in the south. The project is located in the center of three-dimensional transportation hub, adjacent to the Guangzhou-Foshan Metro Kuiqi Road Terminal and Foshan New Bus Station, the region's highway, express trunk line system, intercity rail transit and other infrastructure improvements for the development of the project to bring convenient transportation, to attract the flow of capital in the surrounding areas, the flow of people and the flow of business to enter.
Fifth, the subway over the Home Expo City, seamless docking new life
Foshan International Home Expo City is adjacent to the Guangzhou-Foshan Metro Kuiqi Road Terminal, around the Lan Shi Station, which will be officially started in September 2012, as well as the planning of the 2 line, line 6 station, convenient transportation, Foshan is the center of the cluster of landmark home furnishing malls.
Metro Interchange Hub - Kuiqi Road Station (Kuiqi Road Station Effective Drawing) It takes only 10 minutes to walk from Phase I of Foshan International Home Furnishing Expo City project to Kuiqi Road Station, which is an underground two-story island-type station located at the intersection of Fenjiang Road and Kuiqi Road in Chancheng. The station is the terminus of the first phase of the Guangfo Line and is reserved for interchange with Foshan Line 2 in the long term. The two lines are planned to use the upper side of the lower island of the interchange design, the long-term up across the near future.
The new model of old reform--Lanshi Station (Lanshi Station effect) Lanshi Station located next to the second phase of the Foshan International Home Expo City project was the biggest obstacle in the demolition and relocation of the construction project, but with the optimization of the program, the problem is solved, the project will be started in September 2012 according to the plan to promote the preparatory work. Work. Lan Shi station will be opened with the east and west sides of Sun Hung Kai underground and above ground property seamless connection, forming a whole, realize the subway and livable and business-friendly high-quality community *** enjoy the win-win effect of the flow of passengers, creating a model of Foshan TOD construction.
Sixth, scientific division, orderly operation, unlimited expansion of passenger flow resources
9th floor top-level imported home furnishing street, creating a shower diversion (9th floor plan) The shower diversion mainly refers to the arrangement of the "bait" on the highest floor, through the ladder to direct guidance to the top floor, and then make it layer by layer downward such as sprinkler watering to irrigate the flow of passengers. The flow of customers will be irrigated to each store like watering. To this end, the Home Expo City in the ninth floor of the arrangement of the top international home furnishing store street, operating all imported treasures, whether or not consumption, its charm is enough to absorb the flow of people to form a visit from top to bottom inertia.
The 9th floor theme hall emphasizes the sense of secrecy, privacy, pampering and territoriality, and introduces the concept of "one-to-one marketing" to provide customers with highly private but kind and considerate services, and bring the top home furnishing consumer goods with unique, rare and precious features to create a "top of the pyramid" overall consumer atmosphere. The overall consumer atmosphere of the "top of the pyramid".
5th floor catering and domestic first-line brands, to build a spindle layout (5th floor plan) Home Expo City 5th floor, that is, the middle of the entire building, arranging catering area as well as the most well-known brands in China, so that the spindle layout, you can accumulate a large number of consumers together, and then in the upward and downward mobility, plays a role in regulating the lever.
Creative floor planning arrangements, combined with highly targeted categories of business zoning, Foshan International Home Expo City for furniture, home furnishings, home textiles, lighting, cabinets, building materials, ceramics, sanitary ware, wooden doors, flooring, and other major categories of business characteristics, scientific division, orderly operation, the formation of an inclusive and holistic market system. The aggregation of major categories to attract the attention of consumers around the world, the complementary flow of resources of various categories, constructed into a strong customer flow system, so that the output benefit per unit area of the pavement continues to improve, highlighting the great wealth of home hall of attraction and creativity.