I think the pizza place is quite good, but it must be delicious, clean and moderately priced (of course, there is no need to compare with Pizza Hut, as long as the quality is worthy of the price, there is a market! )。 It is best to open in areas where universities and commercial buildings are concentrated, such as University Town (Hongqi Street) and Commercial Street (near Northland). The storefront is not necessarily large, but it's better to be clean, eye-catching and easy to find.

You can issue some free coupons, free coupons, etc. When it is open, make a student card or VIP card to stabilize tourists. In addition, if you want to make takeout, you need more waiters and some financial support.

I'm happy to answer your question. I hope my answer is helpful to you!

Supplement: Personally, the focus of market research is your hidden market consumers. For example, if you ask some questions about taste and price at the school gate when students are having dinner, many students are willing to help you answer them. But I don't think this needs investigation. If you put yourself in the position of a student and a small white-collar worker to see your shop, it should be no problem if you feel that you can accept it often. It's easy to open a shop, but the hard part is marketing! Only on behalf of personal opinions, investment needs to be cautious, I wish business prosperity!