Current location - Recipe Complete Network - Catering training - The retail operation mode of food and fast-moving consumer goods and how to operate it
The retail operation mode of food and fast-moving consumer goods and how to operate it

Don't make a long speech, and the more detailed the better.

Compared with industrial products, the sales system of fast-moving consumer goods is far more detailed and complicated, but it doesn't require much from every operator. Basically, it only needs basic communication skills and hard-working spirit. Of course, there is still a lot of room for development if you are more willing to come. In addition, it is very important to choose a well-managed company.

Should you be more specific about other things? Maybe I can help you

Share some experiences with you:

1. Identify the corresponding selling points with large sales volume according to the characteristics of your products. You are right to press the goods, but you must press the right selling points. If you press the goods but can't digest them, your road will get narrower and narrower.

2. Leverage. If the sales volume of your product itself is not very large and it is difficult to promote it, then you can use mineral water, beer and other products with large sales volume. Keep a good relationship with local wholesalers who handle these products, so that you can use their channel advantages to promote your products.

3. Use the price flexibly. No matter whether your product sales are large or small, as long as your product has a fixed consumer group in the market, then you can use the powerful weapon of price. There are several ways to negotiate with the boss of the point of sale when pressing the goods:

1. The price of our products will be raised soon, and this is the last replenishment. We can press the goods appropriately when the price is low to ensure your sufficient profit. (Pay attention to me, don't overuse it, it will easily lead to a crisis of trust.)

2. Make rational use of the gift, for example, you can enjoy a lower price if you have more than 21 pieces.

4. Guest feelings. It is the relationship between you and the bosses at the point of sale, which is an eternal topic of sales, depending on your communication skills and basic skills.

There are some methods, such as small orders and large orders, which you can ponder slowly. Remember, the market is your own, and it is very important to build a price system and a sales system, and the business is based on this.