Hotel operators should learn to share customers, and mutual sharing and connection will bring greater value, which is the mentality that residents and owners should have when considering operating a hotel; At the same time, we should also pay attention to the combination with the surrounding environment in the hotel site selection. Choosing a mature hotel environment and community will solve many practical problems except tourists, and the operation will get twice the result with half the effort.
2. Cultural creativity and cross-border management
Jumping out of the hotel to see the hotel can inject more vitality into the hotel. B&B can't be regarded as a separate accommodation, but should be integrated with the surrounding environment and preserve the local life. If it's just accommodation, it's difficult to compete with the hotel and leave reasons for the guests. In addition, tourists stay in B&B for leisure and feel another way of life. B&B should borrow elements such as environment and humanities, pay attention to design sense and selling point, and combine catering, rooms, people and products to let B&B management see another new world.
3. Community commerce and self-media communication
At present, the advertising platforms of B&Bs are mostly tourist platforms, which sell accommodation and are suitable for big hotels. B&B is a small and beautiful individual, which belongs to the category of scenes, and its core is community commerce. The essence of community commerce is to disintermediate and make full use of scene marketing. Therefore, hoteliers should learn to use self-media tools, including WeChat, Weibo and other media, make full use of business characteristics and tonality, identify their own customer base and realize accurate marketing. The effect is often twice the result with half the effort.