Event Summary: Food Chain's main focus is imported seafood B2B, established its own brand Huanqiu Fishing Market, and created a single product of frozen shrimp, which quickly entered the c-end market. At present, the food service chain has built up a direct supply network of fresh food from 40+ countries around the world, with 100+ seafood categories, and the annual transaction scale of the platform exceeds 2 billion.
This round of financing will be mainly used in three aspects: continue to plough into the upstream of the supply chain; fully optimize the supply chain to improve the cost advantage; and increase the investment in the brand to expand the scale and influence of the enterprise.
Comment: China's fresh food imports maintain an annual growth rate of 40%, but the price sensitivity of the upstream and downstream of the overseas fresh food supply chain is very high, and the ability of the supply chain companies to control costs is very critical. With the help of Bee's investment in strong logistics genes, the level of food chain logistics will be rapidly improved in the future.
Financing: On January 9, 2020, the community fresh food group purchase e-commerce platform Ten Aloe Tuan said it had completed a new round of financing, the amount of this financing is 88.3 million U.S. dollars, the investment is Alibaba,渶策资本, pleasure capital, Qiming Venture Capital, Zhenge Fund, and CCTV.
Summary of events: The merger of Ten Aloe Tuan and YouMeYou has been called the first case of community group buying merger, and after the merger, Ten Aloe Tuan's monthly sales amounted to 500 million yuan, covering more than 50 cities. The financing will be used to increase the supply chain and technology investment, deepen the construction of the industry chain, and accelerate the layout of the sinking market.
Comment: The highlight of this round of financing is Ali, the integration of e-commerce genes and social genes, the future of the ten Aloe group will be like a tiger. Ali's layout in the field of fresh food is wide open, with the capital will be Yintai, Suning, Sanjiang Shopping, Bailian Group, Lianhua Supermarket, Xinhua and Gao Xin Retail, etc. under the banner; with the box horse fresh and dish scratching pro down the battlefield, Ali's for the fresh food industry is a must-have.
Financing: On January 9, 2020, community fresh food group purchase e-commerce platform Ten Aloe Tuan said it had completed a new round of financing, the amount of this financing is $ 88.3 million, the investment is Alibaba,渶策资本, pleasure capital, Qiming Venture Capital, Zhenge Fund, and CCTC.
Summary of events: The merger of Ten Aloe Tuan and YouMeYou has been called the first case of community group buying merger, and after the merger, Ten Aloe Tuan's monthly sales amounted to 500 million yuan, covering more than 50 cities. The financing will be used to increase the supply chain and technology investment, deepen the construction of the industry chain, and accelerate the layout of the sinking market.
Comment: The highlight of this round of financing is Ali, the integration of e-commerce genes and social genes, the future of the ten Aloe group will be like a tiger. Ali's layout in the field of fresh food is wide open, with the capital will be Yintai, Suning, Sanjiang Shopping, Bailian Group, Lianhua Supermarket, Xinhua and Gao Xin Retail, etc. under the banner; with the box horse fresh and dish scratching pro down the battlefield, Ali's for the fresh food industry is a must-have.
Financing: February 25, 2020, the main frozen products b2b delivery of frozen products to the home, completed a round of financing of 35 million yuan of A3 round of financing, this round is the Plum Venture Capital led investment, not confused Venture Capital and the magic amount of capital to follow the investment.
Event Summary: Frozen Foods to Home is specialized in providing one-stop service of frozen food ingredients for b-end catering merchants, with more than 8000 active users, and the next-month repurchase rate of the ordering users stabilized at more than 85%, and the revenue of the whole year of 2019 is more than 500 million yuan, and the financing of this round of financing Frozen Foods to Home will mainly be used to strengthen the integration of upstream factories for the empowerment of the expansion of the market.
Comment: Investors are very optimistic about the frozen food market, and Frozen Foods to Home's annual profitability is also a source of investor confidence. The main direction for Frozen to Home in the future is to accelerate the speed of expansion and get ahead of the trend.
Financing: On March 9, 2020, Wangjiahuan said it had completed a RMB 600 million um B round of financing, and the funds have all arrived, and this round of investment was strategically led by Meituan Dianping, and shareholders Hidden Mountain Capital continued to follow the investment.
Summary of events: Wang Jiahuan, as the first in the group meal ingredients distribution track, has a huge first-mover advantage in terms of scale, management and supply chain. It owns 200,000 acres of planting and breeding bases across the country, and has been authorized as the sole agent of more than 200 food brands across the country.
Comment: Meituan's investment in Wangjiahuan is the largest single financing in China's group meal supply chain industry in recent years. Meituan's own Meituan buy food and fast donkey also accelerated the layout of the group meal delivery. Under the heavy assets and heavy investment, the group meal delivery will also usher in a big reshuffle. Wang Jiaxuan with huge resources and financial advantages, will quickly form a national layout.
Financing: On March 24, 2020, Weijie City Distribution announced the completion of a 100 million yuan B + round of financing, China Resources Run Xianglian and the fund of strategic lead investment, existing shareholders Falcon Capital continue to follow the investment.
Summary of events: Vijay City Distribution is a B2B warehousing and distribution logistics head of the enterprise, for the community fresh food channel, Vijay City Distribution realized multi-temperature layer, multi-city and omni-channel warehousing and distribution of integrated services. Like Guanmai, Vijie City Distribution has been acting as a third party to provide more value to the industry. The new round of financing will be used for the expansion of the national warehouse and distribution network and the continuous upgrading of the intelligent operation platform.
Comment: China Resources Run Xianglian and the fund has been actively laying out the supply chain and logistics and other leading enterprises in the field, and has invested in the supply chain of Shuhai. In addition to bringing more advanced management system and richer industrial resources to Vijay City Distribution, this financing is more important for the future combination of Vijay's superb city distribution capabilities and CR Supermarket's years of retail experience.
Financing: On March 25, 2020, the frozen one-stop service platform "New Frozen" completed a pre-A round of financing of tens of millions of yuan, which was exclusively invested by Jiuhe Venture Capital.
Event Summary: New Frozen is positioned as a one-stop service platform for frozen food ingredients, with brands opening flagship stores in New Frozen's APP, and New Frozen's platform providing warehouse storage, cold chain distribution, online operation, and offline customer service, which completes the one-stop delivery loop through four core services. This round of financing will be mainly used for talent echelon construction, the establishment of new warehouses and information technology transformation. The core solution to the high cost of sub-terminal procurement, time-consuming and difficult to acquire customers, as well as the brand supply exceeds demand, the serious homogenization of goods difficult to promote the problem of many years can not sink the channel.
Comment: Frozen food is a huge market of more than a trillion dollars, high gross profit, high unit price, high value-added, high product standardization, less loss. But the frozen food SKU number is huge and different standards, upstream and downstream are very decentralized, information asymmetry, the cost of goods sold up to 10%, logistics and warehousing costs are high, price volatility. Small and medium-sized end-customers have no stickiness and low recognition of the brand. Frozen network industry experience, capital will help to solve its inherent pain points, get faster upgrade and expansion.
Financing: On April 1, 2020, agricultural operator Linong Group officially announced the completion of tens of millions of dollars in financing, the investor is Haina Asia Venture Capital Fund.
Summary of events: Linong Group is a well-known hydroponic fruit and vegetable cultivation enterprise, which has 20 cultivation bases so far. Through the P2C model of self-managed origin + back warehouse, Linong Group has significantly improved the quality and distribution efficiency of fresh products, and has been providing services to leading retail channels such as Yonghui, Park Supermarket, Walmart, and RT-Mart. The funds will continue to be utilized for the construction of hydroponic planting bases and post-production warehouses to improve its business layout in the Pearl River Delta and Yangtze River Delta.
Comment: hydroponic vegetables are favored by the capital for three reasons: First, hydroponic vegetables, input and production ratio is high, compared with foreign inputs, increasing the strength; Second, hydroponics is a new high-tech agriculture, by the high degree of concern, subsidies are strong, and the third hydroponic vegetables for the industrialization of agriculture to make a positive exploration. In addition Linong Group's P2C model can well make up for the quality and efficiency problems that exist in fresh food e-commerce.
Financing: On May 11, 2020, Le Harvest Food Group announced that it had completed a RMB 400 million round of C financing, which was jointly led by Meituan Longzhu Capital and CDH Investment.
Event Summary: As a leading one-stop ingredient provider in China, Le Harvest is already quite competitive in the business segments of ingredient distribution, catering management, nettle processing, and cold chain logistics. With the capital from this financing, Le Harvest will continue to increase investment in digital operation, cold chain infrastructure renovation and talent, and establish 300 standard food distribution centers across China within two years, and drive market-oriented cold chain logistics through its own ingredient business flow.
Comment: Meituan is very optimistic about the group meal market, in recent years, the group meal industry's overall revenue growth of nearly 30%, which hides a huge opportunity for food distribution, B/C two rounds of investment is the recognition of Lehe's industry position and supply chain resources, in the big capital backing, Lehe will also get a higher gross margin space.
Financing: On May 21st, 2020, the pre-prepared food R&D and supply chain platform, Find Ingredients, announced that it has received a total investment of RMB 80 million in Series A and A+ from QSF and Zero One Venture Capital.
Event Summary: Finding Ingredients' model is "Supply Chain + R&D", linking thousands of pre-prepared food processing factories in the upstream and b-end restaurants in the downstream, and realizing same-day delivery of pre-prepared food by building a system of supply chain and city stations. Founded just one year ago, it has already provided services to 500+ suppliers, with a single-month GMV of more than 70 million yuan. The Series A and A+ rounds of financing will be mainly used for the expansion of the sales network, the construction of the upstream R & D ecosystem, product technology reinforcement and team building. 2020, looking for food ingredients is expected to cooperate with 1,000 prefabricated vegetable processing plant, and will cover the service scope of 250 counties, and the target sales of more than 1 billion.
Comment: By the impact of this year's epidemic, the prefabricated dishes are more familiar to consumers, and obviously the reaction speed of capital is also very fast. Looking for ingredients was established a year ago has been a great achievement, and the strength of the team has also been recognized. The market potential of prefabricated dishes is very large, and the relevant enterprises are still relatively small, so it can be said that there is a great opportunity. There is a huge opportunity for food distribution, and the B/C rounds of investment is a recognition of Le Harvest's industry position and supply chain resources, and Le Harvest will also achieve higher gross margin space under the support of large capital.
Although the fresh food market has a wide prospect, it is also more difficult to make profit. Can not squeeze into the head of the players, it is difficult to get capital bets, in this need to continue to burn money on the road is more difficult. Must adhere to the innovation and upgrading, for fresh food enterprises to inject a more powerful digital power, help fresh food enterprises to reduce costs and increase efficiency, run to win the profitability curve.