About Club Planning Proposal Example
In order to ensure that work or things can be carried out in an organized manner, it is often necessary to formulate a plan in advance, which is a written plan that sets out the time, place, purpose, expected results, budget and methods of action. So what does an excellent program look like? The following is my collection of club planning program sample, for reference only, we take a look at it.
Club planning program 1
From the "wind and rain do not have to return" to "fishing alone in the cold river snow", there are people fishing all year round, with the "fishing both fitness With the concept of "fishing both fitness" becoming more and more popular, fishing enthusiasts and retirees also continue to join, Zhangye City, the fishing team is getting bigger and bigger, there are more people fishing than the trend of fish. But most of the anglers are not running to the fish, they figure is a good fitness and health as well as to maintain a pleasant and relaxed mood. They are fishing absent-minded, there are opportunities to enjoy the natural wind and sunshine, there is to relax the tension of work pressure, there are practicing fishing to cure the disease, there are fishing for fun, there are fishing competitions to improve fishing skills and so on. Such a huge consumer groups, equal to a piece of market cake to us, we can do from the fishing gear, bait, small accessories, etc., but also in the angler to do articles. Such as the opening of the fishing tackle supermarket, fishing tackle boutique, fishing clothing, sunscreen supplies and fishing techniques, fishing health care books and magazines.
First, the purpose of investment:
To serve the fishing consumers, customer first for the purpose of providing all the fishing-related supporting fishing gear, bait and accessories as a means of operation. Fish will be friends, recruiting members, for members to carefully create a comfortable and elegant leisure environment. Attentive, meticulous service to attract many fishing enthusiasts, and strive for more repeat customers, so as to achieve the purpose of fish to generate wealth.
Second, the business project:
brand fishing tackle, bait, medicine, accessories, clothing, outdoor supplies, recruiting members
Third, the club purpose:
1, the club is committed to promoting the development of fishing sports, and advocate the development of civilized and enjoyable lifestyle.
1, the club is committed to promoting the development of fishing sports, advocating a civilized and enjoyable way of life, advocating the will to hone, exercise the body, the challenge of self-positive spirit.
2, the club is committed to environmental ecological protection, advocating the harmonious development of man and nature.
3, the club will also be committed to creating a loving, equal, tolerant, mutual assistance atmosphere between members, advocating self-help, *** enjoy and scientific knowledge of the behavior.
4, the club promotes the spirit of mutual help, but does not assume legal responsibility for accidents.
5, the club does not advocate with the above concept of contrary behavior.
Fourth, the club slogan:
repair themselves to respect, fishing to raise sex, fishing friends, mutual love
Fifth, the club's activities and services:
1, the members of the membership card in the store to buy fishing gear can enjoy the price of the members.
2, the club regularly organizes outdoor self-help activities, regularly organized fishing competitions.
3, members can participate in free fishing masters invited by the club to carry out knowledge training in fishing techniques, and can enjoy the fishing tackle and bait, small drugs from the manufacturers of samples.
4, members can enjoy free tea and other services provided by the club.
5, the club unified for members to provide sunscreen clothing and fishing hat.
6, the club members can set up a "competitive team" to participate in the provincial and provincial fishing competitions and related activities, the results of the club to give certain awards.
7, the club according to the members of a year's comprehensive results (including catch, for the club to make suggestions, contribute to the club) to assess, evaluate (progress award, the club's Golden Idea Award, the club's contribution to the award) three awards. Prizes will be provided and awarded by the club.
Six, the requirements of the club members:
1, abide by the "Chinese People's **** and the State Contract Law" Constitution and other relevant laws.
2, love fishing and outdoor recreational activities, agree with the purpose of the club.
3, in the activity can carry forward the spirit of solidarity and mutual help with teammates.
4. There is no restriction on the age and nationality of the members.
7, become a member of the club:
1, all love fishing activities, love of nature, physical health are eligible to become a member of the club.
2, to participate in the club's members of a year a one-time payment of cash 1000 yuan, complete the club QQ group online registration, the club will establish a database for members, and issued a membership card, as a member of the credentials.
VIII. Membership obligations:
1, set up a positive and healthy concept of environmental protection, and take the initiative to consciously put it into action, to influence everyone around, to do the green outdoor sportsman.
2, concerned about the activities of the club and the development of dynamic, and clubs to maintain regular contact, to help do activities to promote, expand membership, business contacts and other things within their reach.
3, the valuable fishing sports information and club communication **** enjoy, such as fishing activities and route photos, fishing tips, in order to enrich the club information center.
4, actively participate in the club organized by the members of the party, and for its advice, at any time to put forward the club's views and suggestions.
Nine club members Note:
1, to comply with the club's relevant regulations (field activities, safety discipline, environmental protection, etc.) and operating procedures.
2, to maintain the reputation of the club, do not do anything detrimental to the interests of the club.
3, the club gives full consideration to the safety of each activity, to take appropriate safety measures, for the activities of personal factors and irresistible natural factors caused by accidents and injuries, the club is not responsible for the legal, economic and medical responsibility, we recommend that members buy the relevant insurance.
4, the club will be issued before each event activity notice, please press the notice in the requirements of the preparatory work.
Ten club penalties:
1, do not strictly abide by the club's constitution, after a warning is invalid, clear.
2, personal behavior to the collective honor damaged when the warning is invalid, disobedience, clear.
3, illegal and disorderly, clear.
Club planning program 2A marketing strategy planning
(a) The sales force is the company's direct workers to obtain profits, the formation of a professional elite sales team, responsible for the fitness plaza business development work. Through the market segmentation, divided into different target groups, so as to develop the market in a targeted manner.
(B) to create a first-class fitness instructor training base throughout the territory, through the course of training, so that participants in the training to achieve the level of fitness program coaching, and issue qualification certificates. At the same time, the training school as an employment training organization, can strive to obtain government policy support.
(C) the establishment of Wan Nianqing fitness management company, investors invested in the project operation funds, including site construction, personnel wages and other costs, "Wan Nianqing" to its input management personnel and fitness trainers, the use of mature fitness plaza management system, to assist in its operation.
(D) for office staff to develop a set of office-specific fitness exercises, door-to-door instruction, the use of limited office. Space, to achieve the purpose of physical fitness.
Second, the marketing strategy
(a) Every day there are too many things to decide, feel too much pressure;
All their energy on the work, no time to take care of the family;
Sometimes want to ask friends to fitness, but the booking can not be a sports venue;
The company held various types of meetings, a moment to find a suitable place. The company held all kinds of meetings, a moment to find a suitable place;
Mall as a battlefield, after a week of shopping malls to kill, really need to have a quiet place to recuperate;
Want to become a modern enterprise, a good staff training is essential, but there is no suitable place to carry out;
The above problems show that people need a comfortable environment, suitable for the exchange of fitness place!
(B) differentiated business
1, members of the club, so that the fitness plaza has the nature of a business club, to meet the needs of businesspeople;
1) There are specialized fitness venues, equipment, fitness facilities.
2) The establishment of a business negotiation room, supplying coffee, drinks, tea, fruits, cigarettes and alcohol.
3) Simple Chinese and Western restaurants.
(C) the establishment of a fitness card, as a gift in business activities, the launch of the "cooperation and health" concept, "invite people to eat as well as to invite people to sweat," the cooperation of the long need to be based on a healthy body, and at the same time, extend the cooperation is healthy,
Cooperative Health is the concept of "healthy cooperation.
Three, product segmentation
The club launched a variety of categories of fitness cards according to the needs of consumer groups:
1, annual card, quarterly card, monthly card and sub-card;
2, business card - for business people, as a business gift, popularize the use of the card as a gift. business card - for business people, can be used as business gifts, popularize the concept of "cooperation and health".
3, family card - a card to meet the fitness needs of all members of the family, multi-person universal;
4, maternity card - for pregnant women health care professional program card;
5, celebratory card
6, student card, teacher card - for students, teachers group, the price is lower, can be paid in installments.
7, medical card - for medical personnel, price point moderate;
Among them, the annual card pricing of 1260 yuan / card, the pricing of other cards will be based on the results of the market survey to determine the appropriate price.
Fourth, the target market
1, the target area division
1) the club business district and the surrounding walk within 10 minutes to reach the club area;
2) the club bus line through the area;
3) gradually to the city to expand the market.
2, the target group
Fitness club consumer groups mainly include fitness enthusiasts, dieters, body shapers, students, teachers, medical personnel, pregnant women, families, white-collar workers and technical personnel.
V. Market development
1, personnel promotion
By five consultants, divided by region, to rank, collect customer information, collect customer information, distribution of promotional materials.
2, experience promotion
Invite consumers to visit the scene, by the consultant or front desk staff to explain, and lead consumers to visit the club, the first time consumers can experience the club free of charge to experience the various business projects.
3, advertising
1) outdoor advertising;
2) in the main bus lines passing through the club (such as 1, 5) to do the body advertising, or in the car hanging handrail advertising.
4. Printed advertisements
1) Print the promotion brochure of Wannian Youth Fitness Club and distribute it to publicize, including: introduction of Wannian Youth Fitness Club, why fitness, how to choose fitness plaza, matters that should be paid attention to in the fitness, and health care (sports) knowledge, and so on.
2) Printed promotional cards, the front side of the introduction of Wan Nian Qing Fitness Club, the reverse side of the calendar, specifications for the size of the IC card, convenient, practical, easy to carry, save.
5, promotional activities
1) gift giving activities, such as the purchase of annual cards, you can get a beautiful lighter;
2) group purchase discount activities, such as the purchase of a certain number of fitness cards, you can get a complimentary secondary card.
6, public relations activities
1) Sponsor a street dance group or campus band to perform in areas where people gather or in restaurants and bars;
2) Membership activities, such as organizing member trips for family card customers to hold a "good family competition" activities.
3) Organize the "Healthiest Company" competition for each unit.
4) Organize "Mr. Fit" and "Miss Fit" competitions for members.
Six, the market start
1, in the outdoor mass distribution of club brochures;
2, through the regional market research and visits, get a large number of customer lists;
3, in the holiday card promotional activities, can be used as a unit of the employee benefits, but also as a gift to employees to buy;
4, all kinds of modeling contest held, can provide physical training for the contestants in the contest;
5, start the office exercise program, into the enterprises and institutions to promote, invite the leaders of enterprises and institutions to the scene to observe, and drive the promotion of business cards, sales.
6, to develop management output business.
Seven, the training manual
Employees must hand a copy of the "52 sports fitness club training manual", which includes two parts:
1) 52 sports fitness club corporate culture, their own strengths and business projects, etc.;
2) sales staff skills training, such as: how to do better business
Eight, cost accounting
Take the annual card as an example, an annual card sales of 1,200 yuan, to extract 200 yuan as the sales of the relevant costs incurred. Including:
50% for personnel wages, commission, transportation and internal activities of the company's public relations costs, etc.;
40% for promotions, public relations activities, advertising investment, equipment, equipment and office supplies, such as wear and tear;
10% for the payment of project management and planning costs.
Remarks:
Among them, the project management and planning costs, to the "month" as the cycle of settlement;
Sales of more than 1.2 million yuan, exceeding the sales target part of the commission as a certain percentage of the funds allocated to project management and planning costs. Planning costs, specific matters for further negotiation.
Nine, the operation of the program
1, the formation of the team, management
Organizational structure is as follows:
Sales Manager: 1, responsible for the sales of the Bureau;
Sales Assistant: 1, responsible for file management;
Consultants: 6, responsible for business development work;
Several part-time staff (college students).
2, the work plan
time work content
October in the city's major office buildings, collect customer information, including personal information, team information and business information (reception, meeting information);
Recruitment of college students, as part-time sales staff. Fitness trainer training school project start, carry out enrollment work;
Through the publicity of part-time students, indoor advertising, to achieve the purpose of information dissemination.
November continue to collect customer information, establish a complete customer file; verification of existing customers, and develop the market;
Training for sales staff;
Perfect sales management system.
Formally launched the market expansion business in December.
3, public relations activities
(1) gold and within one month of opening (October), held a fitness experience activities for individuals, couples, families, through the activities can collect the views of the target consumer groups, the opinion, once adopted, will be given to the participants of a certain amount of cash incentives.
(2) set up a nutritional diet, health care knowledge of the lecture group, in the fitness plaza for members to hold regular lectures, can also be invited to the door lectures.
(3) public relations activities to organize fitness experience activities for a number of units to organize fitness exercises, calisthenics competitions, as well as Mr. Fit, Miss Fit selection activities, the selection of the most healthy corporate fitness Mr. and Miss, etc., and invite the media wonderful work.
4, office operation
October for the research and development period;
November and December for the trial period, and apply for national certification;
20XX for the national promotion period.
Attachment I:
1, promotion manual (fitness knowledge), including:
1) Why fitness?
2) How to choose a fitness plaza?
3) fitness should pay attention to;
4) health care knowledge;
5) small articles: changes in fitness, feelings, etc..
;